Vivid Seats and Los Angeles Rams Announce Multi-Year Partnership
Vivid Seats will offer exclusive Rams fan packages with on-field access at SoFi Stadium under a new multi-year partnership.
Rhea-AI Summary
Vivid Seats (SEAT) has entered a multi-year partnership with the Los Angeles Rams as the team’s Official Fan Experience Partner at SoFi Stadium in Inglewood, CA. Beginning this football season, Vivid Seats will offer exclusive Rams Fan Experience Packages for home games that provide pregame sideline access during warmups or postgame field access, in addition to game tickets. The company will also be the exclusive presenting sponsor of the Rams’ VIP Pregame Sideline Experience, and this agreement adds to Vivid Seats’ portfolio of sports partnerships, which already includes the Chargers, Colts, Bears and 49ers. Fans can purchase these Official Rams Fan Experience and VIP Packages via the Vivid Seats website and mobile app.
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Vivid Seats Named Official Fan Experience Partner, Bringing Rams Fans Exclusive Access to the Action at SoFi Stadium
CHICAGO, Sept. 09, 2026 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (Nasdaq: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced a multi-year partnership with the Los Angeles Rams, becoming the team’s Official Fan Experience Partner and giving fans new ways to get closer to all the action at SoFi Stadium in Inglewood, CA.
Beginning this football season, Vivid Seats will offer exclusive Rams Fan Experience Packages for home games, unlocking memorable gameday moments that go beyond the seat. Depending on the package of their choice, fans can experience much more than just the game, including pregame sideline access during player warmups, or postgame field access, among other perks.
Fan Experiences
- Pregame Field Passes: Get closer to the action before kickoff with a game ticket in the selected zone and exclusive sideline access beginning two hours before the game. Fans can watch Rams players take the field, warm up and prepare for kickoff from an unforgettable vantage point.
- Postgame Field Passes: Keep gameday going after the final whistle with exclusive access to the field. Fans can step onto the turf, take in SoFi Stadium from field level and experience the setting where the action just unfolded.
“We’re thrilled to partner with the Los Angeles Rams,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “We’re always looking for new ways to make live events more rewarding and memorable for fans. Through this partnership, we’re pairing the passion of Rams fans with exclusive access and experiences at SoFi Stadium to make gameday even more memorable.”
“We’re always looking for ways to create deeper, more memorable connections with our fans, and Vivid Seats shares that commitment to elevating the gameday experience,” said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. “This partnership gives Rams fans new opportunities to get closer to the action and experience gameday at SoFi Stadium in ways that extend well beyond their seats.”
As part of the partnership, Vivid Seats will also serve as the exclusive presenting sponsor of the Rams’ VIP Pregame Sideline Experience. The partnership further expands Vivid Seats’ growing portfolio of strategic sports partnerships, which includes the Los Angeles Chargers, Indianapolis Colts, Chicago Bears and San Francisco 49ers.
Fans can purchase Official Rams Fan Experience and VIP Packages through the Vivid Seats website and Vivid Seats mobile app.
About Vivid Seats
Founded in 2001, Vivid Seats (Nasdaq: SEAT) is a leading online ticket marketplace connecting fans to the live events, artists, and teams they love. Vivid Seats is committed to delivering the most rewarding ticket-buying experience for fans through competitive everyday pricing backed by its Lowest Price Guarantee, an industry-leading rewards program, and award-winning customer service. The Chicago-based company offers one of the widest selections of live events across North America, powered by proprietary technology that makes discovering and buying tickets simple, affordable, and reliable. Learn more by downloading the Vivid Seats app or visiting vividseats.com.
About Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams owner/chairman E. Stanley Kroenke in Inglewood, Calif.
Media Contacts:
Vivid Seats
Julia Young, Julia.young@vividseats.com
Los Angeles Rams
Priya Bhambri, pbhambri@rams.nfl.com
FAQ
What specific fan experiences are being offered through the Rams partnership?
Vivid Seats will offer Pregame Field Passes, which include a game ticket in a selected zone plus sideline access starting two hours before kickoff to watch Rams players take the field and warm up. It will also offer Postgame Field Passes, giving fans access to step onto the turf after the game, view SoFi Stadium from field level and experience the setting where the action just occurred.
How can fans purchase the new Rams Fan Experience and VIP packages?
Fans can purchase Official Rams Fan Experience and VIP Packages through the Vivid Seats website or via the Vivid Seats mobile app, where the offerings will be available for Rams home games at SoFi Stadium.
What additional role does Vivid Seats have within the Rams game-day environment?
As part of the partnership, Vivid Seats will serve as the exclusive presenting sponsor of the Rams’ VIP Pregame Sideline Experience, aligning its brand directly with this on-field access program.
How does this agreement fit into Vivid Seats’ broader sports partnerships?
The Rams partnership expands Vivid Seats’ sports portfolio, which already includes partnerships with the Los Angeles Chargers, Indianapolis Colts, Chicago Bears and San Francisco 49ers, adding another NFL franchise to its lineup of team relationships.