Vivid Seats Celebrates National Fan Day® by Giving Back and Granting Wishes

Vivid Seats (SEAT) will celebrate National Fan Day on October 11 by matching up to $50,000 in Make-A-Wish donations.

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Rhea-AI Summary

Vivid Seats (SEAT) will celebrate National Fan Day on October 11 by matching up to $50,000 in Make-A-Wish donations. The initiative marks the renewal of its partnership with Make-A-Wish and forms part of its commitment to match donations up to $250,000 throughout 2026.

The celebration also includes four weeks of themed trivia in the Vivid Seats app, running October 11 through November 7. Each week, one winner will receive $1,000 in tickets for an event in that week's category: sports, concerts, comedy or theater.

Key Figures

Donation match cap: Up to $50,000 2026 donation-matching commitment: Up to $250,000 Weekly ticket prize: $1,000

Donation match cap: Up to $50,000; National Fan Day donations to Make-A-Wish
2026 donation-matching commitment: Up to $250,000; Company-wide commitment throughout 2026
Weekly ticket prize: $1,000; Tickets for one winner each week

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10/08/2026 - 08:30 AM

Company renews partnership with Make-A-Wish and matches donations up to $50,000

CHICAGO, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (Nasdaq: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced its fourth annual National Fan Day celebration, bringing fans together to help grant life-changing wishes and offering more opportunities to experience the live events they love.

In honor of National Fan Day on October 11, Vivid Seats will match donations to Make-A-Wish up to $50,000, helping create joyful, unforgettable experiences for children with critical illnesses and their families. The initiative is in celebration of the renewal of Vivid Seats’ longstanding partnership with Make-A-Wish and is part of the company’s commitment to match donations up to $250,000 throughout 2026.

“National Fan Day celebrates the passion and sense of connection that makes live events so powerful,” said Larry Fey, Chief Executive Officer of Vivid Seats. “This year, we’re channeling that spirit to help Make-A-Wish create meaningful moments for children and families. It reflects what Vivid Seats is all about - helping people experience the joy of live events.”

Fans can support Make-A-Wish and have their donations matched by Vivid Seats at Wish.org/vividseats.

Four Weeks. Four Fandoms. Four Chances to Win.
The celebration continues in the Vivid Seats app, where fans can put their knowledge to the test during four weeks of themed trivia in Game Center. Each week, one lucky winner will receive $1,000 in tickets to enjoy the live event of their choice within that week’s featured category:

Oct. 11–17: Sports - Marquee matchups, hometown rivalries, and must-see games
Oct. 18–24: Concerts - Today’s most popular artists and tours
Oct. 25–31: Comedy - Fan-favorite comedians currently on tour
Nov. 1–7: Theater - Broadway hits, trending productions, and iconic shows

Fans can enter through Game Center in the Vivid Seats app at corporate.vividseats.com/app/.

Vivid Seats created National Fan Day in 2023 as an annual celebration of the people whose energy, loyalty and creativity bring sports, concerts, comedy and theater to life. The company helps fans experience the joy of live events through its in-app Lowest Price Guarantee, 100% Buyer Guarantee, surprise seat upgrades, free-ticket opportunities, birthday discounts and rewards earned with every purchase.

About Vivid Seats
Founded in 2001, Vivid Seats (Nasdaq: SEAT) is a leading online ticket marketplace connecting fans to the live events, artists, and teams they love. Vivid Seats is committed to delivering the most rewarding ticket-buying experience for fans through competitive everyday pricing backed by its Lowest Price Guarantee, an industry-leading rewards program, and award-winning customer service. The Chicago-based company offers one of the widest selections of live events across North America, powered by proprietary technology that makes discovering and buying tickets simple, affordable, and reliable. Learn more by downloading the Vivid Seats app or visiting vividseats.com.

About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 650,000 wishes worldwide; more than 400,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.

Media Contacts:
Vivid Seats
Julia Young, Julia.young@vividseats.com

Vivid Seats LLC