STOCK TITAN

[Form 4] Stitch Fix, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Stitch Fix (SFIX) filed a Form 4 reporting that Chief Financial Officer David Aufderhaar sold 20,538 Class A common shares on 07/22/2025. The shares were disposed of under a Rule 10b5-1 plan adopted 12/30/2024, at a weighted-average price of $5.1035 (range: $5.10-$5.105). Estimated gross proceeds are roughly $105 thousand.

Following the sale, the CFO’s direct ownership stands at 937,338 shares, so the transaction reduced his stake by about 2.1% and no derivative activity was reported. Because the sale was pre-scheduled, it is generally viewed as routine and not necessarily a signal of sentiment, but it does modestly decrease insider ownership while still leaving a substantial holding that helps align executive interests with shareholders.

Stitch Fix (SFIX) ha presentato un Modulo 4 segnalando che il Direttore Finanziario David Aufderhaar ha venduto 20.538 azioni ordinarie di Classe A il 22/07/2025. Le azioni sono state cedute nell’ambito di un piano Rule 10b5-1 adottato il 30/12/2024, a un prezzo medio ponderato di 5,1035 $ (intervallo: 5,10-5,105 $). I proventi lordi stimati sono circa 105 mila dollari.

Dopo la vendita, la proprietà diretta del CFO ammonta a 937.338 azioni, quindi la transazione ha ridotto la sua partecipazione di circa il 2,1% e non è stata segnalata alcuna attività derivata. Poiché la vendita era programmata in anticipo, viene generalmente considerata una pratica ordinaria e non necessariamente un segnale di sentiment, ma riduce leggermente la partecipazione interna mantenendo comunque una quota significativa che contribuisce ad allineare gli interessi degli amministratori con quelli degli azionisti.

Stitch Fix (SFIX) presentó un Formulario 4 informando que el Director Financiero David Aufderhaar vendió 20.538 acciones ordinarias Clase A el 22/07/2025. Las acciones se dispusieron bajo un plan Rule 10b5-1 adoptado el 30/12/2024, a un precio promedio ponderado de 5,1035 $ (rango: 5,10-5,105 $). Los ingresos brutos estimados son aproximadamente 105 mil dólares.

Tras la venta, la propiedad directa del CFO es de 937.338 acciones, por lo que la transacción redujo su participación en alrededor del 2,1% y no se reportaron actividades derivadas. Debido a que la venta fue preprogramada, generalmente se considera rutinaria y no necesariamente una señal de sentimiento, aunque reduce modestamente la propiedad interna, manteniendo una participación sustancial que ayuda a alinear los intereses ejecutivos con los de los accionistas.

Stitch Fix(SFIX)는 최고재무책임자(CFO) David Aufderhaar가 2025년 7월 22일에 20,538주 클래스 A 보통주를 매도했다고 Form 4를 제출했습니다. 해당 주식은 2024년 12월 30일 채택된 Rule 10b5-1 계획에 따라 처분되었으며, 가중평균 가격은 5.1035달러(범위: 5.10-5.105달러)였습니다. 추정 총 수익은 약 10만 5천 달러입니다.

매도 후 CFO의 직접 보유 주식은 937,338주로, 이번 거래로 그의 지분이 약 2.1% 감소했으며 파생상품 거래는 보고되지 않았습니다. 매도는 사전 예정된 것이므로 일반적으로 일상적인 거래로 간주되며 반드시 심리 신호로 해석되지는 않지만, 내부자 보유 지분을 다소 줄이면서도 경영진과 주주 간 이익을 일치시키는 데 도움이 되는 상당한 지분을 유지합니다.

Stitch Fix (SFIX) a déposé un formulaire 4 indiquant que le directeur financier David Aufderhaar a vendu 20 538 actions ordinaires de classe A le 22/07/2025. Les actions ont été cédées dans le cadre d’un plan Rule 10b5-1 adopté le 30/12/2024, à un prix moyen pondéré de 5,1035 $ (fourchette : 5,10-5,105 $). Le produit brut estimé est d’environ 105 000 $.

Après la vente, la détention directe du CFO s’élève à 937 338 actions, ce qui réduit sa participation d’environ 2,1 %, sans activité dérivée signalée. Étant donné que la vente était préprogrammée, elle est généralement considérée comme une opération de routine et ne constitue pas nécessairement un signal de sentiment, mais elle diminue légèrement la détention interne tout en conservant une participation substantielle qui aide à aligner les intérêts des dirigeants avec ceux des actionnaires.

Stitch Fix (SFIX) reichte ein Formular 4 ein und meldete, dass der Finanzvorstand David Aufderhaar am 22.07.2025 20.538 Class A Stammaktien verkauft hat. Die Aktien wurden im Rahmen eines am 30.12.2024 eingeführten Rule 10b5-1 Plans zu einem gewichteten Durchschnittspreis von 5,1035 $ (Spanne: 5,10-5,105 $) veräußert. Die geschätzten Bruttoerlöse belaufen sich auf etwa 105.000 $.

Nach dem Verkauf hält der CFO direkt 937.338 Aktien, wodurch seine Beteiligung um etwa 2,1 % reduziert wurde, und es wurden keine Derivatgeschäfte gemeldet. Da der Verkauf vorab geplant war, gilt er allgemein als Routinegeschäft und nicht unbedingt als Stimmungsindikator, verringert jedoch leicht den Insiderbesitz, während weiterhin eine bedeutende Beteiligung besteht, die dazu beiträgt, die Interessen der Geschäftsführung mit denen der Aktionäre in Einklang zu bringen.

Positive
  • Sale executed under a pre-arranged Rule 10b5-1 plan, limiting concerns about opportunistic trading.
  • CFO retains 937,338 shares, preserving strong alignment with shareholder interests.
Negative
  • Insider sale of 20,538 shares by the CFO reduces his direct stake by roughly 2%.
  • Cash proceeds of ~$105k represent a minor but tangible decrease in insider ownership.

Insights

TL;DR Small, pre-planned sale; immaterial to SFIX fundamentals, neutral signal.

The 20.5k-share sale equals roughly $0.1 M and only trims 2% of the CFO’s position, leaving a meaningful 937k-share stake. Executed under a 10b5-1 plan, the sale appears routine and limits concerns of opportunistic timing. With no accompanying operational or guidance data, the filing is not expected to affect valuation or liquidity. Insider ownership remains high relative to daily volume, suggesting continued alignment. Impact on stock: neutral.

TL;DR Governance-neutral; scheduled 10b5-1 trade shows compliance, minimal ownership impact.

The use of a 10b5-1 plan demonstrates adherence to best-practice controls, reducing litigation and perception risk. The CFO’s remaining 937k shares (≈1 % of total Class A outstanding) maintain meaningful skin in the game. While any insider sale can raise eyebrows, the small proportion and advance scheduling make this event governance-benign. No red flags on reporting accuracy or timeliness were observed.

Stitch Fix (SFIX) ha presentato un Modulo 4 segnalando che il Direttore Finanziario David Aufderhaar ha venduto 20.538 azioni ordinarie di Classe A il 22/07/2025. Le azioni sono state cedute nell’ambito di un piano Rule 10b5-1 adottato il 30/12/2024, a un prezzo medio ponderato di 5,1035 $ (intervallo: 5,10-5,105 $). I proventi lordi stimati sono circa 105 mila dollari.

Dopo la vendita, la proprietà diretta del CFO ammonta a 937.338 azioni, quindi la transazione ha ridotto la sua partecipazione di circa il 2,1% e non è stata segnalata alcuna attività derivata. Poiché la vendita era programmata in anticipo, viene generalmente considerata una pratica ordinaria e non necessariamente un segnale di sentiment, ma riduce leggermente la partecipazione interna mantenendo comunque una quota significativa che contribuisce ad allineare gli interessi degli amministratori con quelli degli azionisti.

Stitch Fix (SFIX) presentó un Formulario 4 informando que el Director Financiero David Aufderhaar vendió 20.538 acciones ordinarias Clase A el 22/07/2025. Las acciones se dispusieron bajo un plan Rule 10b5-1 adoptado el 30/12/2024, a un precio promedio ponderado de 5,1035 $ (rango: 5,10-5,105 $). Los ingresos brutos estimados son aproximadamente 105 mil dólares.

Tras la venta, la propiedad directa del CFO es de 937.338 acciones, por lo que la transacción redujo su participación en alrededor del 2,1% y no se reportaron actividades derivadas. Debido a que la venta fue preprogramada, generalmente se considera rutinaria y no necesariamente una señal de sentimiento, aunque reduce modestamente la propiedad interna, manteniendo una participación sustancial que ayuda a alinear los intereses ejecutivos con los de los accionistas.

Stitch Fix(SFIX)는 최고재무책임자(CFO) David Aufderhaar가 2025년 7월 22일에 20,538주 클래스 A 보통주를 매도했다고 Form 4를 제출했습니다. 해당 주식은 2024년 12월 30일 채택된 Rule 10b5-1 계획에 따라 처분되었으며, 가중평균 가격은 5.1035달러(범위: 5.10-5.105달러)였습니다. 추정 총 수익은 약 10만 5천 달러입니다.

매도 후 CFO의 직접 보유 주식은 937,338주로, 이번 거래로 그의 지분이 약 2.1% 감소했으며 파생상품 거래는 보고되지 않았습니다. 매도는 사전 예정된 것이므로 일반적으로 일상적인 거래로 간주되며 반드시 심리 신호로 해석되지는 않지만, 내부자 보유 지분을 다소 줄이면서도 경영진과 주주 간 이익을 일치시키는 데 도움이 되는 상당한 지분을 유지합니다.

Stitch Fix (SFIX) a déposé un formulaire 4 indiquant que le directeur financier David Aufderhaar a vendu 20 538 actions ordinaires de classe A le 22/07/2025. Les actions ont été cédées dans le cadre d’un plan Rule 10b5-1 adopté le 30/12/2024, à un prix moyen pondéré de 5,1035 $ (fourchette : 5,10-5,105 $). Le produit brut estimé est d’environ 105 000 $.

Après la vente, la détention directe du CFO s’élève à 937 338 actions, ce qui réduit sa participation d’environ 2,1 %, sans activité dérivée signalée. Étant donné que la vente était préprogrammée, elle est généralement considérée comme une opération de routine et ne constitue pas nécessairement un signal de sentiment, mais elle diminue légèrement la détention interne tout en conservant une participation substantielle qui aide à aligner les intérêts des dirigeants avec ceux des actionnaires.

Stitch Fix (SFIX) reichte ein Formular 4 ein und meldete, dass der Finanzvorstand David Aufderhaar am 22.07.2025 20.538 Class A Stammaktien verkauft hat. Die Aktien wurden im Rahmen eines am 30.12.2024 eingeführten Rule 10b5-1 Plans zu einem gewichteten Durchschnittspreis von 5,1035 $ (Spanne: 5,10-5,105 $) veräußert. Die geschätzten Bruttoerlöse belaufen sich auf etwa 105.000 $.

Nach dem Verkauf hält der CFO direkt 937.338 Aktien, wodurch seine Beteiligung um etwa 2,1 % reduziert wurde, und es wurden keine Derivatgeschäfte gemeldet. Da der Verkauf vorab geplant war, gilt er allgemein als Routinegeschäft und nicht unbedingt als Stimmungsindikator, verringert jedoch leicht den Insiderbesitz, während weiterhin eine bedeutende Beteiligung besteht, die dazu beiträgt, die Interessen der Geschäftsführung mit denen der Aktionäre in Einklang zu bringen.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Aufderhaar David

(Last) (First) (Middle)
1 MONTGOMERY ST.

(Street)
SAN FRANCISCO CA 94104

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/22/2025 S(1) 20,538 D $5.1035(2) 937,338 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on December 30, 2024.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.10 to $5.105 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Casey O'Connor, Attorney-in-Fact for David Aufderhaar 07/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Stitch Fix (SFIX) shares did the CFO sell?

David Aufderhaar sold 20,538 Class A common shares.

At what price were the SFIX shares sold?

The weighted-average sale price was $5.1035, with trades between $5.10 and $5.105.

Was the sale part of a 10b5-1 trading plan?

Yes, the transaction was executed under a Rule 10b5-1 plan adopted on 12/30/2024.

How many SFIX shares does the CFO still own after the sale?

He directly owns 937,338 shares following the transaction.

Does this filing include any derivative transactions?

No, no derivative securities were acquired or disposed of in this Form 4.
Stitch Fix

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8.17%
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