SFIX Form 4: Director Converts Class B, Sells 151,150 Class A Shares Under 10b5-1

Rhea-AI Filing Summary

Director Katrina M. Lake reported insider transactions on 08/13/2025 involving conversions of Class B into Class A shares and sales conducted under a Rule 10b5-1 plan. The filing shows conversion of 151,150 shares of Class B Common Stock into Class A Common Stock, followed by dispositions of 151,150 Class A shares sold under a 10b5-1 plan at weighted average prices of $5.0211 and $5.033 per share. The Form 4 identifies two trusts: the John C. Clifford and Katrina M. Lake Revocable Trust (holding certain converted shares) and the Katrina M. Lake Revocable Trust (holding converted shares and larger Class A holdings after conversion). Transactions were executed pursuant to an established 10b5-1 plan and are reported by an attorney-in-fact signature.

Positive

• Transactions executed under a Rule 10b5-1 plan, indicating pre-arranged, non-discretionary sales
• Conversions documented and disclosed from Class B to Class A shares, improving liquidity of converted shares
• Detailed weighted-average sale prices provided and an undertaking to furnish per-trade price breakdowns on request

Negative

• Insider dispositions of 151,150 shares (converted and sold), which represent a non-trivial insider sale although materiality relative to outstanding shares is not stated
• Post-sale holdings in the specific reported lots are shown as zero, indicating full disposition of those converted tranches

Insights

Financial Analyst

TL;DR: Director sold 151,150 converted Class A shares under a pre-established 10b5-1 plan at ~ $5.02–$5.03 per share.

The filing documents a mechanical conversion of Class B to Class A shares and contemporaneous sales under a Rule 10b5-1 plan dated January 7, 2025. The combined disposals total 151,150 shares with weighted average sale prices reported at $5.0211 and $5.033. These are reported as indirect holdings via two revocable trusts, which remain the vehicles for beneficial ownership. For valuation impact one must compare the sale volume to total outstanding shares and current market capitalization, which are not provided in this filing.

Corporate Governance Expert

TL;DR: Director followed a pre-established trading plan and properly disclosed conversions and sales; filings indicate compliance with Section 16 rules.

The Form 4 indicates use of a documented 10b5-1 plan for share dispositions and records conversions of convertible Class B shares into Class A shares. Reporting is made on behalf of the director via attorney-in-fact and identifies the trusts holding beneficial interests. The filing includes weighted-average prices and an undertaking to provide breakdowns by price upon request, which supports transparency. No amendments or additional governance actions are disclosed in this filing.

Insider Trade Summary

Net Seller: 151,150 shares ($760,143)

Net Sell 6 txns

Insider Lake Katrina

Role Director

Sold 151,150 shs ($760K)

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock	50,000	$0.00	--
Conversion	Class B Common Stock	101,150	$0.00	--
Conversion	Class A Common Stock	50,000	$0.00	--
Sale	Class A Common Stock	50,000	$5.0211	$251K
Conversion	Class A Common Stock	101,150	$0.00	--
Sale	Class A Common Stock	101,150	$5.033	$509K

Holdings After Transaction: Class B Common Stock — 51,205 shares (Indirect, John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016); Class A Common Stock — 50,000 shares (Indirect, John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016)

Footnotes (1)

1. Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person. The shares are held by John C. Clifford and Katrina M. Lake, Trustees of the John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 7, 2025. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.06 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares are held by Katrina M. Lake, Trustee of The Katrina M. Lake Revocable Trust dated May 23, 2016. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.07 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Lake Katrina

(Last) (First) (Middle)

ONE MONTGOMERY TOWER SUITE 1100

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/13/2025		C(1)		50,000	A	$0	50,000	I	John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016(2)
Class A Common Stock	08/13/2025		S(3)		50,000	D	$5.0211(4)	0	I	John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016(2)
Class A Common Stock	08/13/2025		C(1)		101,150	A	$0	101,150	I	Katrina M. Lake Revocable Trust(5)
Class A Common Stock	08/13/2025		S(3)		101,150	D	$5.033(6)	0	I	Katrina M. Lake Revocable Trust(5)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(7)	08/13/2025		C(1)			50,000	(7)	(7)	Class A Common Stock	50,000	$0	51,205	I	John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016(2)
Class B Common Stock	(7)	08/13/2025		C(1)			101,150	(7)	(7)	Class A Common Stock	101,150	$0	7,711,138	I	Katrina M. Lake Revocable Trust(5)

Explanation of Responses:

1. Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person.

2. The shares are held by John C. Clifford and Katrina M. Lake, Trustees of the John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016.

3. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 7, 2025.

4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.06 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The shares are held by Katrina M. Lake, Trustee of The Katrina M. Lake Revocable Trust dated May 23, 2016.

6. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.07 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

7. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

Remarks:

	/s/ Casey O'Connor Attorney-in-Fact for Katrina Lake	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Katrina M. Lake report on Form 4 for SFIX?

The filing reports conversions of Class B into Class A shares and sales of a total of 151,150 Class A shares on 08/13/2025 under a Rule 10b5-1 plan.

How many shares were sold and at what price in the SFIX Form 4?

A total of 151,150 shares were sold with weighted average prices reported as $5.0211 and $5.033 per share across the reported transactions.

Were the sales discretionary or part of a trading plan?

The sales were made pursuant to a Rule 10b5-1 plan entered into on January 7, 2025, indicating pre-established, non-discretionary dispositions.

Who holds the shares reported in the Form 4?

Reported beneficial ownership is held indirectly through the John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 2016 and the Katrina M. Lake Revocable Trust dated May 23, 2016.

Does the Form 4 show any remaining beneficial holdings after these transactions?

The specific converted lots shown in the sale lines report 0 shares following disposition, while other trust holdings of Class A stock are reported elsewhere in the filing (e.g., 7,711,138 Class A shares beneficially owned by the Katrina M. Lake Revocable Trust after conversion).