Stitch Fix (SFIX) CTO sells 70,011 shares in Rule 10b5-1 trades

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Stitch Fix Chief Product and Technology Officer Anthony Bacos reported an option exercise-and-sale transaction in Class A Common Stock. On June 29, 2026, he sold a total of 70,011 shares in open-market trades at weighted average prices of $4.4233 and $4.4225 per share, executed under a pre-arranged Rule 10b5-1 plan entered into on March 17, 2026. To fund these sales, he exercised employee stock options covering 50,011 shares at exercise prices of $2.48 and $3.99 per share. After the transactions, he continues to hold more than one million Stitch Fix shares directly.

Insider Trade Summary 10b5-1

Net Seller: 70,011 shares ($309,664)

Net Sell 6 txns

Insider Bacos Anthony

Role Chief Prod/Technology Officer

Sold 70,011 shs ($310K)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy)	11	$0.00	--
Exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	--
Exercise	Class A Common Stock	11	$3.99	$43.89
Exercise	Class A Common Stock	50,000	$2.48	$124K
Sale	Class A Common Stock	20,000	$4.4225	$88K
Sale	Class A Common Stock	50,011	$4.4233	$221K

Holdings After Transaction: Employee Stock Option (Right to Buy) — 502,532 shares (Direct, null); Class A Common Stock — 1,072,005 shares (Direct, null)

Footnotes (1)

This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.495 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.51 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Key Figures

Shares sold: 70,011 shares Sale price (block 1): $4.4233 per share Sale price (block 2): $4.4225 per share +3 more

6 metrics

Shares sold 70,011 shares Open-market sales of Class A Common Stock on June 29, 2026

Sale price (block 1) $4.4233 per share Weighted average sale price for 50,011 shares

Sale price (block 2) $4.4225 per share Weighted average sale price for 20,000 shares

Options exercised 50,000 shares at $2.48 Employee Stock Option exercise into Class A Common Stock

Additional options exercised 11 shares at $3.99 Employee Stock Option exercise into Class A Common Stock

Post-transaction holdings example 1,051,994 shares Class A Common Stock directly owned after one reported sale

Key Terms

Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), Class A Common Stock

4 terms

Rule 10b5-1 plan financial

"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

Employee Stock Option (Right to Buy) financial

"security_title": "Employee Stock Option (Right to Buy)""

Class A Common Stock financial

"security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/01/2026 - 06:15 PM Accepted by SEC EDGAR 07/01/2026 - 06:14 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bacos Anthony

(Last)

(First)

(Middle)

1 MONTGOMERY STREET

(Street)

SAN FRANCISCO

CALIFORNIA

94104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Prod/Technology Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/29/2026		M⁽¹⁾		11	A	$3.99	1,072,005	D
Class A Common Stock	06/29/2026		M⁽¹⁾		50,000	A	$2.48	1,122,005	D
Class A Common Stock	06/29/2026		S⁽¹⁾		20,000	D	$4.4225⁽²⁾	1,102,005	D
Class A Common Stock	06/29/2026		S⁽¹⁾		50,011	D	$4.4233⁽³⁾	1,051,994	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (Right to Buy)	$3.99	06/29/2026		M⁽¹⁾			11	⁽⁴⁾	12/07/2033	Class A Common Stock	11	$0	502,532	D
Employee Stock Option (Right to Buy)	$2.48	06/29/2026		M⁽¹⁾			50,000	⁽⁴⁾	04/01/2034	Class A Common Stock	50,000	$0	572,543	D

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.495 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.51 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Anthony Bacos	07/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Stitch Fix (SFIX) report for Anthony Bacos?

Stitch Fix (SFIX) reported that Chief Product and Technology Officer Anthony Bacos exercised employee stock options for 50,011 shares and sold 70,011 Class A Common shares in open-market transactions. The actions formed an exercise-and-sell pattern rather than a pure open-market purchase.

How many Stitch Fix (SFIX) shares did Anthony Bacos sell and at what prices?

Anthony Bacos sold 70,011 Stitch Fix (SFIX) Class A Common shares. The filing shows weighted average sale prices of $4.4233 and $4.4225 per share, with individual trade prices ranging from $4.35 to $4.51 according to the detailed footnotes.

Were the Stitch Fix (SFIX) insider sales made under a Rule 10b5-1 plan?

Yes. The filing states the transactions were made pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026. Such pre-arranged plans automatically schedule trades, which can make the timing less indicative of the insider’s short-term market outlook.

What option exercises did the Stitch Fix (SFIX) Form 4 disclose for Anthony Bacos?

The Form 4 shows Anthony Bacos exercised employee stock options for 50,011 Stitch Fix (SFIX) Class A Common shares. These included 50,000 shares at a $2.48 exercise price and 11 shares at a $3.99 exercise price, with corresponding reductions in derivative holdings.

How many Stitch Fix (SFIX) shares does Anthony Bacos hold after these transactions?

The filing indicates that after the reported transactions, Anthony Bacos directly holds over one million Stitch Fix (SFIX) Class A Common shares. This suggests the 70,011 shares sold represent a relatively small portion of his overall reported equity position.

Did the Stitch Fix (SFIX) Form 4 include tax withholding or gift transactions?

No. The transaction summary in the Form 4 shows no entries for tax withholding dispositions or gifts. All reported activity for Stitch Fix (SFIX) relates to option exercises and open-market sales, with no restructuring or other special transaction codes disclosed.