Stitch Fix executive exercises options, sells 100K shares
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported an exercise-and-sell transaction in Class A Common Stock.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported an exercise-and-sell transaction in Class A Common Stock. On June 24, 2026, he exercised 100,000 employee stock options at an exercise price of $3.99 per share and sold 100,000 shares at a weighted average price of $4.5057 per share in open-market transactions.
The sale was made under a pre-arranged Rule 10b5-1 trading plan entered into on March 17, 2026. Following these transactions, Bacos holds 1,071,994 shares of Class A Common Stock directly, along with 502,543 remaining employee stock options that are scheduled to continue vesting in quarterly installments and expire on December 7, 2033.
Insider Trade Summary 10b5-1
Exercise and Sale: 100,000 shares ($52K approx. pre-tax spread)
Exercise and Sale
3 txns
Insider
Bacos Anthony
Role
Chief Prod/Technology Officer
Sold
100,000 shs ($451K)
Approx. gross sale proceeds
$451K
Approx. exercise cost
$399K
Approx. pre-tax spread
$52K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 100,000 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 100,000 | $3.99 | $399K |
| Sale | Class A Common Stock | 100,000 | $4.5057 | $451K |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 502,543 contracts (Direct);
Class A Common Stock — 1,071,994 shares (Direct)
Footnotes (3)
- F1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.50 to $4.515 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.
Key Figures
Shares sold: 100,000 shares
Sale price: $4.5057 per share
Shares exercised: 100,000 shares
+4 more
7 metrics
Shares sold
100,000 shares
Class A Common Stock sold on June 24, 2026
Sale price
$4.5057 per share
Weighted average sale price for 100,000 shares
Shares exercised
100,000 shares
Employee stock option exercise at $3.99 on June 24, 2026
Exercise price
$3.99 per share
Employee Stock Option (Right to Buy) conversion price
Post-transaction holdings
1,071,994 shares
Class A Common Stock held directly after transactions
Remaining options
502,543 options
Employee stock options outstanding after 100,000-share exercise
Option expiration
December 7, 2033
Expiration date of Employee Stock Option (Right to Buy)
Key Terms
Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), quarterly vesting dates, +1 more
5 terms
Rule 10b5-1 plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Employee Stock Option (Right to Buy) financial
"Security title: Employee Stock Option (Right to Buy)."
quarterly vesting dates financial
"The remaining shares subject to the Option shall vest in equal quarterly installments over future quarterly vesting dates."
Class A Common Stock financial
"Transactions involved Class A Common Stock of Stitch Fix, Inc."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Stitch Fix (SFIX) report for Anthony Bacos?
Stitch Fix reported that Chief Product and Technology Officer Anthony Bacos exercised 100,000 stock options and sold 100,000 Class A shares. The transactions occurred on June 24, 2026, as part of routine equity compensation activity disclosed in his Form 4 filing.
Was the Stitch Fix (SFIX) insider sale by Anthony Bacos under a Rule 10b5-1 plan?
Yes. The filing states the sale was made pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026. Such plans pre-schedule trades, indicating the timing of this June 24, 2026 sale was predetermined rather than opportunistic.
What employee stock option terms apply to Anthony Bacos at Stitch Fix (SFIX)?
The employee stock option exercised by Anthony Bacos originally covered 602,543 shares at a $3.99 exercise price, with 100,000 shares exercised here and 502,543 remaining. The option began vesting June 12, 2024 and is scheduled to vest in quarterly installments through multiple future vesting dates.
AI-generated analysis. How Rhea-AI works. Not financial advice.
