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[SCHEDULE 13G] Innovator Equity Managed Floor ETF SEC Filing

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13G

Brookstone Capital Management, LLC has filed a Schedule 13G disclosing passive ownership of the Innovator U.S. Equity Ultra Buffer ETF – June (CUSIP 45782C730). As of the event date 07/31/2025, the investment adviser reports beneficial ownership of 1,671,724 shares, representing 42.28 % of the ETF’s outstanding units.

All voting and dispositive authority is shared; Brookstone reports no sole power over the securities. The filing is made under Rule 13d-1(b) as the firm is an SEC-registered investment adviser ("IA"), indicating the stake is held in the ordinary course of business with no intent to influence control. Certification language confirms the passive nature of the holding.

The size of the position suggests Brookstone is a major liquidity provider for the fund. However, because this is a Schedule 13G—rather than a 13D—no activist or control intentions are signaled. Investors in ticker SFLR (per provided metadata) should note the concentration, as any large redemption or reallocation by Brookstone could materially affect fund flows and trading volume.

Positive
  • Significant institutional ownership (42.28 %) may enhance daily trading liquidity and support AUM stability.
  • Passive 13G filing signals no activist agenda, reducing governance uncertainty for other shareholders.
Negative
  • High concentration risk: a single adviser controls over 40 % of shares; large redemptions could pressure market liquidity.
  • Shared, not sole, authority means underlying client flows—not Brookstone’s discretion alone—could trigger large position changes.

Insights

TL;DR: Brookstone passively owns 42 % of the ETF, boosting liquidity but adding concentration risk.

Brookstone’s 1.67 million-share position is substantial for an ETF of this type. Passive 13G status limits governance impact, yet the sheer size means the adviser could influence secondary-market supply/demand dynamics. A large redemption could widen spreads or increase volatility. Conversely, continued holding supports AUM stability, aiding expense-ratio efficiency. Overall, material but not transformational.

TL;DR: Stake size is material; monitor flow risk, not control risk.

With shared voting/dispositive power only, Brookstone’s filing poses flow, not governance, risk. A single owner at 42 % heightens redemption shock potential, though ETF in-kind creation/redemption mitigates systemic impact. No immediate positive or negative fundamental change to fund holdings, so I rate impact neutral but worth monitoring for liquidity management.






Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)






SCHEDULE 13G





SCHEDULE 13G



Brookstone Capital Management, LLC
Signature:/s/ Matt Lovett
Name/Title:Chief Compliance Officer
Date:08/04/2025

FAQ

How many shares of the Innovator U.S. Equity Ultra Buffer ETF does Brookstone Capital Management own?

Brookstone reports ownership of 1,671,724 shares.

What percentage of the ETF’s outstanding shares does this represent?

The holding equals 42.28 % of the fund’s outstanding units.

Why did Brookstone file a Schedule 13G instead of a 13D?

The firm qualifies as a passive investment adviser under Rule 13d-1(b) and states no intent to influence control.

Does Brookstone have sole voting or dispositive power over the shares?

No. Voting and dispositive power are shared; sole power is reported as 0.

When is the effective date of ownership for this filing?

The event date triggering the filing is 07/31/2025.

Who signed the Schedule 13G on behalf of Brookstone?

The filing was signed by Matt Lovett, Chief Compliance Officer, on 08/04/2025.
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