Sleep Number insider sells 7,964 shares via 401k
Sleep Number Corp EVP Chief Legal & Risk Officer Samuel R. Hellfeld reported an open-market sale of 7,964 common shares held indirectly through a 401k plan at an average price of $0.31 per share on June 18, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Filing Summary
Sleep Number Corp EVP Chief Legal & Risk Officer Samuel R. Hellfeld reported an open-market sale of 7,964 common shares held indirectly through a 401k plan at an average price of $0.31 per share on June 18, 2026. Following these transactions, he continues to hold 75,772 Sleep Number shares directly, indicating that only his indirect 401k position was fully sold while a larger direct stake remains.
Insights
Routine 401k sale; executive retains sizable direct stake.
EVP Chief Legal & Risk Officer Samuel R. Hellfeld executed an open-market sale of 7,964 Sleep Number common shares held indirectly via a 401k at $0.31 per share. The transaction is categorized as a non-derivative sale, not linked to option exercises or complex instruments.
After the sale, he still directly owns 75,772 shares. This means the Form 4 shows a net sell of 7,964.04 shares but a much larger remaining direct position. With no 10b5-1 plan or special footnotes disclosed in the excerpt, this looks like a straightforward portfolio move rather than a structural change in exposure.
From an investor perspective, the transaction size appears modest relative to the remaining stake. It closes out his indirect 401k holdings while keeping a substantial direct equity position in place, which tempers the informational weight of the sale.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 7,964.04 | $0.31 | $2K |
| holding | Common Stock | -- | -- | -- |
Key Figures
Key Terms
open-market sale financial
non-derivative financial
indirect financial
401k financial
AI-generated analysis. How Rhea-AI works. Not financial advice.