Indicate by check mark whether
the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
The unaudited financial results for the six months
ended December 31, 2025 are furnished as Exhibit 99.1 to this Form 6-K.
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
Exhibit 99.1
Star Fashion Culture Holdings Limited Announces
First Half 2026 Unaudited Financial Results
HONG KONG, May 29, 2026 —
Star Fashion Culture Holdings Limited (“STFS” or the “Company”) (NASDAQ: STFS), a content marketing solutions
services provider with principal operations and geographic markets in the People’s Republic of China (“PRC”), today
announced its unaudited financial results for the six months ended December 31, 2025.
Overview:
| ● | Revenue increased
by approximately RMB22.2 million, or 33.1%, from approximately RMB66.9 million for the six months ended December 31, 2024, to approximately
RMB89.0 million (US$12.7 million) for the six months ended December 31, 2025. |
| ● | Net
loss increased by RMB2.7 million, or 98.9%, from net loss of RMB2.7 million for the six months ended December 31,
2024 to net loss of RMB5.4million (US$0.8 million) for the six months ended December 31, 2025. |
Six Month Financial Results Ended December
31, 2025
Revenue. Revenue increased by approximately
RMB22.2 million, or 33.1%, from approximately RMB66.9 million for the six months ended December 31, 2024, to approximately RMB89.0 million
(US$12.7 million) for the six months ended December 31, 2025, primarily attributable to (i) Revenues from our offline advertising
services decreased by 100%, from RMB1.1 million for the six months ended December 31, 2024 to nil for the six months
ended December 31, 2025, which was primarily due to the discontinuation of our offline advertising business; (ii) Revenues
from our online precision marketing services grew by RMB23.3 million, or 92.7%, from RMB25.1 million for the six months ended
December 31, 2024 to RMB48.4 million (US$6.9 million) for the six months ended December 31, 2025. This growth
was primarily due to a growing share of client advertising budgets being redirected from traditional channels to online precision marketing,
which directly boosted our service revenue.
Cost of Revenues. Cost of revenues
increased by RMB19.2 million, or 31.0%, from RMB62.1 million for the six months ended December 31, 2024 to RMB81.4 million (US$11.6
million) for the six months ended December 31, 2025 primarily attributable to (i) Our cost of revenues for marketing campaign planning
and execution increased by approximately RMB1.8 million, or 4.6%, from RMB38.4 million for the six months ended December 31, 2024
to RMB40.2 million (US$5.7 million) for the six months ended December 31, 2025,which which was primarily due to increased market
competition, resulting in a slight increase in the corresponding marketing campaign costs. (ii) Our cost of revenues for offline advertising
decreased by approximately RMB1.0 million, or 100%, from RMB1.0 million for the six months ended December 31, 2024 to nil for the
six months ended December 31, 2025 which was in line with the decrease in offline advertising revenues. (iii) Our cost of revenues
for online precision marketing increased by approximately RMB18.5 million, or 81.3%, from RMB22.7 million for the six months ended December 31,
2024 to RMB41.2 million (US$5.9 million) for the six months ended December 31, 2025. The increase was in line with the increase in
revenues from online precision marketing.
Gross Profit
Our gross profit increased by RMB2.9 million,
or 61.2%, from RMB4.8 million for the six months ended December 31, 2024 to RMB7.7 million (US$1.1 million) for the six months ended
December 31, 2025. The overall gross profit margin increased from 7.1% to 8.6% during the same period primarily attributable to (i)Gross
profit margin of our marketing campaign planning and execution decreased from 5.6% for the six months ended December 31, 2024 to
1.2% for the six months ended December 31, 2025 . The decrease was mainly attributable to the varied profit margin of
different types of events, and the profit margin held during the six months ended December 31, 2025 is decreased. (ii) Gross
profit margin of our offline advertising decreased from 8.4% for the six months ended December 31, 2024 to nil for the six months
ended December 31, 2025, which was primarily due to the discontinuation of our offline
advertising business.(iii) Gross profit margin of our precision marketing increased
from 9.5% for the six months ended December 31, 2024 to 14.9% for the six months ended December 31, 2025 ,
which was primarily due to the recognition of our quality and service, enabling a recovery in profit margin.
Operating Expenses. Operating expenses
increased from RMB7.8 million for the six months ended December 31, 2024 to RMB12.9 million (US$1.8 million) for the six months ended
December 31, 2025, representing a growth of 65.9%. This increase was primarily attributable to the increase in general and administrative
expenses.
Selling and marketing expenses. Selling
and marketing expenses decreased by RMB2.4 million, or 49.6%, from RMB4.8 million for the six months ended December 31, 2024 to RMB2.4
million (US$0.3 million) for the six months ended December 31, 2025, which was primarily due to the business growth achieved in the
current period, eliminating the need for further marketing expenditures.
General and administrative expenses. General
and administrative expenses increased by RMB7.5 million, or 255.2%, from RMB2.9 million for the six months ended December 31, 2024
to RMB10.4 million (US$1.5 million) for the six months ended December 31, 2025, which was primarily attributable to (i)We made RMB4.3
million bad debt provision made for the slow accounts receivable collection. (ii)RMB2.6 million for corporate advisory consulting fees
and project management consulting fees. (iii) RMB0.8million for FY2025 audit fees.
Other non-operating (expense)/income, net.
Other non-operating (expense)/income, net consists of other income, net and financial expenses, net.
Other income, net increased by RMB68.2,
or13.3%, from RMB513.0 for the six months ended December 31, 2024 to RMB581.0 for the six months ended
December 31, 2025.
Financial expenses, net increased by 145.0%
from finance income of RMB0.3 million for the six months ended December 31, 2024 to finance expense of RMB0.1 million
for the six months ended December 31, 2025, which was primarily attributable to exchange loss.
Income taxes expenses. Income tax
expenses were RMB0.03 million for the six months ended December 31, 2025, with no tax provision in 2024 due to the operating loss position.
Net loss. As a result of the foregoing,
our net loss increased by RMB2.7 million, or 98.9%, from net loss of RMB2.7 million for the six months ended December 31, 2024
to net loss of RMB5.4 million for the six months ended December 31, 2025.
Basic and diluted EPS. Basic and diluted
EPS were approximately loss RMB0.16 (US$0.02) per ordinary share for the six months ended December 31, 2025, as compared to loss RMB0.27
per ordinary share for the six months ended December 31, 2024, respectively.
About Star Fashion Culture Holdings Limited
The Company is a content marketing solutions services
provider with a mission to offer high-quality diversified services. We offer services focusing on (i) marketing campaign planning
and execution; (ii) offline advertising services; and (iii) online precision marketing services. We assist customers in enhancing the
effectiveness of their marketing activities and the value of their brand and products through our variety of services offered. The Group
first began operations in August 11, 2015 through its operating subsidiary, Xiamen Star Fashion Culture Media Co., Ltd.
Exchange Rate Information
This announcement contains translations of certain
RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the reader. Unless otherwise stated,
all translations from RMB to US$ were made at the rate of RMB6.9931 to US$1.00, the exchange rate on December 31, 2025 set forth in the
H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or US$ amounts referred could
be converted into RMB or HK$, as the case may be, at any particular rate or at all.
Safe Harbor Statement
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current
expectations and projections about future events that the Company believes may affect its financial condition, results of operations,
business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,”
“will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,”
“believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The
Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or
circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed
in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company
cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors
that may affect its future results in the Company’s registration statement and other filings with the SEC, which are available for
review at www.sec.gov.
China:
Star Fashion Culture Holdings Limited
Ms. Zhang Pingting
Tel: +86 13063138565
E-mail: Hira@xmxing-ji.com
STAR FASHION CULTURE HOLDINGS LIMITED
CONDENSED
CONSOLIDATED BALANCE SHEETS
| | |
As of | |
| | |
June
30,
2025 | | |
December
31,
2025 | | |
December
31,
2025 | |
| | |
(Audited)
RMB | | |
(Unaudited)
RMB | | |
(Unaudited)
US$ | |
| Current assets | |
| | |
| | |
| |
| Cash | |
| 468,731 | | |
| 778,567 | | |
| 111,334 | |
| Accounts receivable, net | |
| 43,779,189 | | |
| 67,382,855 | | |
| 9,635,620 | |
| Advance to suppliers, net | |
| 25,958,008 | | |
| 46,678,372 | | |
| 6,674,918 | |
| Prepaid expenses and other current assets | |
| 17,136,656 | | |
| 12,575,591 | | |
| 1,798,286 | |
| Total current assets | |
| 87,342,584 | | |
| 127,415,385 | | |
| 18,220,158 | |
| | |
| | | |
| | | |
| | |
| Non-current asset | |
| | | |
| | | |
| | |
| Intangible assets, net | |
| | | |
| 2,690,472 | | |
| 384,732 | |
| Other non-current assets | |
| - | | |
| 7,589,534 | | |
| 1,085,289 | |
| Total non-current asset | |
| - | | |
| 10,280,006 | | |
| 1,470,021 | |
| | |
| | | |
| | | |
| | |
| TOTAL ASSETS | |
| 87,342,584 | | |
| 137,695,391 | | |
| 19,690,179 | |
| | |
| | | |
| | | |
| | |
| LIABILITIES AND SHAREHOLDERS’ EQUITY | |
| | | |
| | | |
| | |
| Current liabilities | |
| | | |
| | | |
| | |
| Short-term borrowings | |
| 4,277,000 | | |
| 4,000,000 | | |
| 571,992 | |
| Accounts payable | |
| 17,145,470 | | |
| 19,714,139 | | |
| 2,819,084 | |
| Contract liabilities | |
| 2,379,009 | | |
| 3,885,000 | | |
| 555,548 | |
| Income tax payable | |
| 7,620,910 | | |
| 7,641,435 | | |
| 1,092,711 | |
| Accrued expenses and other current liabilities | |
| 9,485,660 | | |
| 5,376,136 | | |
| 768,775 | |
| Amounts due to related parties | |
| 513,513 | | |
| 513,513 | | |
| 73,431 | |
| Total current liabilities | |
| 41,421,562 | | |
| 41,130,223 | | |
| 5,881,541 | |
| | |
| | | |
| | | |
| | |
| TOTAL LIABILITIES | |
| 41,421,562 | | |
| 41,130,223 | | |
| 5,881,541 | |
| | |
| | | |
| | | |
| | |
| Shareholders’ equity | |
| | | |
| | | |
| | |
| Class A ordinary shares (par value of US$0.00001 per share; 4,980,000,000 Class A ordinary shares authorized, 12,650,000 and 32,650,000 Class A ordinary shares issued and outstanding as of June 30, 2025 and December 31, 2025, respectively) | |
| 906 | | |
| 2,283 | | |
| 327 | |
| Class B ordinary shares (par value of US$0.00001 per share; 20,000,000 Class B ordinary shares authorized, 1,300,000 Class B ordinary shares issued and outstanding as of June 30,2025 and December 31, 2025, respectively) | |
| 94 | | |
| 94 | | |
| 13 | |
| Subscription receivable | |
| (725 | ) | |
| (725 | ) | |
| (100 | ) |
| Additional paid-in capital | |
| 185,821,560 | | |
| 241,849,738 | | |
| 34,584,051 | |
| Accumulated deficit | |
| (139,900,813 | ) | |
| (145,286,222 | ) | |
| (20,775,653 | ) |
| Total shareholders’ equity | |
| 45,921,022 | | |
| 96,565,168 | | |
| 13,808,638 | |
| TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY | |
| 87,342,584 | | |
| 137,695,391 | | |
| 19,690,179 | |
STAR FASHION CULTURE HOLDINGS LIMITED
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
| | |
For the six months ended December 31, | |
| | |
2024 | | |
2025 | | |
2025 | |
| | |
(Unaudited)
RMB | | |
(Unaudited)
RMB | | |
(Unaudited)
US$ | |
| Statements of Income Data | |
| | |
| | |
| |
| Revenues | |
| 66,897,085 | | |
| 89,048,312 | | |
| 12,733,739 | |
| Cost of revenue | |
| (62,144,246 | ) | |
| (81,385,020 | ) | |
| (11,637,903 | ) |
| Gross profit | |
| 4,752,839 | | |
| 7,663,292 | | |
| 1,095,836 | |
| | |
| | | |
| | | |
| | |
| Operating expenses | |
| | | |
| | | |
| | |
| Selling and marketing expenses | |
| (4,819,971 | ) | |
| (2,429,805 | ) | |
| (347,457 | ) |
| General and administrative expenses | |
| (2,942,026 | ) | |
| (10,449,233 | ) | |
| (1,494,220 | ) |
| Total operating expenses | |
| (7,761,997 | ) | |
| (12,879,038 | ) | |
| (1,841,677 | ) |
| | |
| | | |
| | | |
| | |
| Loss from operations | |
| (3,009,157 | ) | |
| (5,215,746 | ) | |
| (745,841 | ) |
| Other income/(expenses), net | |
| | | |
| | | |
| | |
| Financial expenses, net | |
| 301,335 | | |
| (135,622 | ) | |
| (19,394 | ) |
| Other income, net | |
| 513 | | |
| 581 | | |
| 83 | |
| Total other income/(expenses), net | |
| 301,848 | | |
| (135,041 | ) | |
| (19,311 | ) |
| | |
| | | |
| | | |
| | |
| Loss before income taxes | |
| (2,707,310 | ) | |
| (5,350,787 | ) | |
| (765,152 | ) |
| Income tax expenses | |
| - | | |
| (34,622 | ) | |
| (4,951 | ) |
| Net loss | |
| (2,707,310 | ) | |
| (5,385,409 | ) | |
| (770,103 | ) |
| | |
| | | |
| | | |
| | |
| Total comprehensive loss | |
| (2,707,310 | ) | |
| (5,385,409 | ) | |
| (770,103 | ) |
| | |
| | | |
| | | |
| | |
| Net loss per share - Basic and diluted | |
| (0.27 | ) | |
| (0.16 | ) | |
| (0.02 | ) |
| | |
| | | |
| | | |
| | |
| Weighted average shares outstanding used in calculating basic and diluted loss per share | |
| 10,000,000 | | |
| 33,297,826 | | |
| 33,297,826 | |
5
