Synchrony Financial (SYF) director sells 4,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

Synchrony Financial director Arthur W. Coviello Jr. reported an open-market sale of 4,000 shares of Common Stock at an average price of $76.55 per share. After this transaction, he directly holds 29,341 shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on July 25, 2025, indicating the trade was scheduled in advance.

Insider Trade Summary 10b5-1

Net Seller: 4,000 shares ($306,200)

Net Sell 1 txn

Insider COVIELLO ARTHUR W JR

Role null

Sold 4,000 shs ($306K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,000	$76.55	$306K

Holdings After Transaction: Common Stock — 29,341 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 4,000 shares Sale price: $76.55 per share Shares held after: 29,341 shares +1 more

4 metrics

Shares sold 4,000 shares Open-market sale of Common Stock on 2026-05-01

Sale price $76.55 per share Average price for the 4,000 shares sold

Shares held after 29,341 shares Direct holdings following reported sale

Transaction type Open-market sale (Code S) Non-derivative Common Stock transaction

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COVIELLO ARTHUR W JR

(Last) (First) (Middle)

C/O SYNCHRONY FINANCIAL

777 LONG RIDGE ROAD

(Street)

STAMFORD CONNECTICUT 06902

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/01/2026		S		4,000(1)	D	$76.55	29,341	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 25, 2025.

Remarks:

	/s/ Danielle Do as attorney-in-fact	05/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Synchrony Financial (SYF) director Arthur W. Coviello Jr. report on this Form 4?

He reported an open-market sale of 4,000 shares of Synchrony Financial Common Stock. The transaction was executed at an average price of $76.55 per share and involved shares held directly in his name.

At what price did Arthur W. Coviello Jr. sell Synchrony Financial (SYF) shares?

He sold 4,000 Synchrony Financial Common Stock shares at an average price of $76.55 per share. This price reflects the reported transaction value for the open-market sale disclosed in the Form 4 filing.

How many Synchrony Financial (SYF) shares does Arthur W. Coviello Jr. hold after the sale?

Following the sale, he directly holds 29,341 shares of Synchrony Financial Common Stock. This post-transaction figure shows his remaining direct equity stake as reported in the Form 4.

Was the Synchrony Financial (SYF) insider sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was made under a Rule 10b5-1 trading plan adopted on July 25, 2025. Such plans schedule trades in advance, reducing the significance of timing as an indicator of insider sentiment.

What type of transaction did the Synchrony Financial (SYF) Form 4 disclose?

The Form 4 disclosed a non-derivative open-market sale of Common Stock. It involved 4,000 shares sold directly by director Arthur W. Coviello Jr., as indicated by the "S" transaction code and direct ownership classification.