Synchrony Financial (NYSE: SYF) insider sale and tax share withholding

Q: How many Synchrony Financial (SYF) shares were withheld for taxes in this filing?

The filing shows 574 shares of Synchrony Financial common stock were withheld at $75.79 per share on July 31, 2026. These shares covered the reporting person’s tax liability arising from vesting restricted stock units, and the filing notes no investment decision was made for this withholding.

Q: Was the Synchrony Financial (SYF) insider sale made under a Rule 10b5-1 plan?

Yes. The Form 4 states the 721-share sale on August 3, 2026 was executed under a Rule 10b5-1 trading plan . A footnote explains the reporting person adopted this plan on November 5, 2025, and the filing’s Rule 10b5-1 checkbox is marked as affirmed.

Q: Who is the insider involved in this Synchrony Financial (SYF) Form 4 transaction?

The reporting person is Courtney Gentleman , identified as an officer of Synchrony Financial. The Form 4 notes “See remarks” for the specific officer title, but it attributes both the 721-share sale and 574-share tax withholding to her direct ownership of common stock.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Synchrony Financial officer Courtney Gentleman reported two stock transactions. On August 3, 2026, she sold 721 shares of common stock at $76.73 per share under a Rule 10b5-1 trading plan adopted November 5, 2025. On July 31, 2026, 574 shares were withheld to cover taxes upon vesting of restricted stock units; the filing states no investment decision was made for this withholding.

Insider Trade Summary 10b5-1

Net Seller: 1,295 shares

Net Sell 2 txns

Insider Gentleman Courtney

Role See remarks

Sold 721 shs ($55K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^F2	721	$76.73	$55K
Tax Withholding	Common Stock ^F1	574	$75.79	$44K

Holdings After Transaction: Common Stock — 18,620 shares (Direct)

Footnotes (2)

F1. Reflects the number of shares of Company common stock withheld by the Company to pay the tax liability of the Reporting Person in connection with the vesting of restricted stock units. No investment decision was made by the Reporting Person in connection with the withholding.
F2. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

Key Figures

Shares sold: 721 shares Sale price: $76.73 per share Shares withheld for taxes: 574 shares +2 more

5 metrics

Shares sold 721 shares Common stock sold on August 3, 2026 by the reporting officer

Sale price $76.73 per share Price for 721 common shares sold on August 3, 2026

Shares withheld for taxes 574 shares Common shares withheld on July 31, 2026 to pay tax liability on RSU vesting

Tax withholding price $75.79 per share Value used for 574 shares withheld to satisfy tax liability

Rule 10b5-1 plan adoption date November 5, 2025 Adoption date of trading plan governing the August 3, 2026 sale

Key Terms

Rule 10b5-1 trading plan, restricted stock units, tax liability

3 terms

Rule 10b5-1 trading plan regulatory

"This transaction was made pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units financial

"in connection with the vesting of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

tax liability financial

"withheld by the Company to pay the tax liability of the Reporting Person"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 04:09 PM Accepted by SEC EDGAR 08/04/2026 - 04:08 PM

FAQ

What insider stock sale did Synchrony Financial (SYF) report in this Form 4?

Synchrony Financial reported that officer Courtney Gentleman sold 721 shares of common stock at $76.73 per share on August 3, 2026. The transaction is described as a sale in open market or private transactions under a pre-established Rule 10b5-1 trading plan.

How many Synchrony Financial (SYF) shares were withheld for taxes in this filing?

The filing shows 574 shares of Synchrony Financial common stock were withheld at $75.79 per share on July 31, 2026. These shares covered the reporting person’s tax liability arising from vesting restricted stock units, and the filing notes no investment decision was made for this withholding.

Was the Synchrony Financial (SYF) insider sale made under a Rule 10b5-1 plan?

Yes. The Form 4 states the 721-share sale on August 3, 2026 was executed under a Rule 10b5-1 trading plan. A footnote explains the reporting person adopted this plan on November 5, 2025, and the filing’s Rule 10b5-1 checkbox is marked as affirmed.

Who is the insider involved in this Synchrony Financial (SYF) Form 4 transaction?

The reporting person is Courtney Gentleman, identified as an officer of Synchrony Financial. The Form 4 notes “See remarks” for the specific officer title, but it attributes both the 721-share sale and 574-share tax withholding to her direct ownership of common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Gentleman Courtney

(Last)

(First)

(Middle)

777 LONG RIDGE ROAD

C/O CORPORATE SECRETARY

(Street)

STAMFORD

CONNECTICUT

06902

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	See remarks

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/31/2026		F⁽¹⁾		574	D	$75.79	19,341	D
Common Stock	08/03/2026		S⁽²⁾		721	D	$76.73	18,620	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Reflects the number of shares of Company common stock withheld by the Company to pay the tax liability of the Reporting Person in connection with the vesting of restricted stock units. No investment decision was made by the Reporting Person in connection with the withholding.

2. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

Remarks:

	/s/ Danielle Do, as attorney-in-fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR