Synchrony Financial (NYSE: SYF) director sells 4,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

Synchrony Financial director Arthur W. Coviello Jr. sold 4,000 shares of Common Stock on August 3, 2026 at a weighted average price of $77.17 per share. The sale was made under a Rule 10b5-1 trading plan adopted July 25, 2025, leaving 26,144 shares held directly.

Insider Trade Summary 10b5-1

Net Seller: 4,000 shares

Net Sell 1 txn

Insider COVIELLO ARTHUR W JR

Role Director

Sold 4,000 shs ($309K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	4,000	$77.17	$309K

Holdings After Transaction: Common Stock — 26,144 shares (Direct)

Footnotes (2)

1. F1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 25, 2025.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.46 to $77.45. Information regarding the number of shares sold at each price will be provided upon request.

Key Figures

Shares sold: 4,000 shares Weighted average price: $77.17 per share Price range: $76.46 to $77.45 +2 more

5 metrics

Shares sold 4,000 shares Common Stock sold on August 3, 2026 by director Arthur W. Coviello Jr.

Weighted average price $77.17 per share Average sale price for the 4,000 shares of Common Stock

Price range $76.46 to $77.45 Range of individual trade prices within the 4,000-share sale

Shares owned after sale 26,144 shares Directly held Common Stock following the August 3, 2026 transaction

10b5-1 plan adoption date July 25, 2025 Date Arthur W. Coviello Jr. adopted the Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, weighted average price, Common Stock

3 terms

Rule 10b5-1 trading plan financial

"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Common Stock financial

"security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 04:09 PM Accepted by SEC EDGAR 08/04/2026 - 04:08 PM Learn about SEC filing dates

FAQ

What insider sale did Synchrony Financial (SYF) disclose in this Form 4?

Synchrony Financial reported that director Arthur W. Coviello Jr. sold 4,000 shares of Common Stock on August 3, 2026 at a weighted average price of $77.17 per share, leaving him with 26,144 shares held directly after the transaction.

At what price did the SYF insider shares trade in the reported transaction?

The reported transaction used a weighted average price of $77.17 per share. Footnotes state the 4,000 shares were sold in multiple trades at prices ranging from $76.46 to $77.45, with detailed breakdowns available upon request from the reporting person.

Was the Synchrony Financial (SYF) insider sale under a Rule 10b5-1 plan?

Yes. The filing states the sale was made pursuant to a Rule 10b5-1 trading plan. The plan was adopted by Arthur W. Coviello Jr. on July 25, 2025, indicating the trades were pre-arranged rather than discretionary at the time of execution.

How many Synchrony Financial (SYF) shares does the director hold after this sale?

After selling 4,000 shares, Arthur W. Coviello Jr. directly holds 26,144 shares of Synchrony Financial Common Stock. This post-transaction holding is reported in the Form 4 as the total number of shares beneficially owned following the August 3, 2026 sale.

Who is the insider involved in this Synchrony Financial (SYF) Form 4?

The Form 4 identifies Arthur W. Coviello Jr. as the reporting person, serving as a director of Synchrony Financial. He reported selling 4,000 shares of Common Stock in an open market or private transaction on August 3, 2026 under a Rule 10b5-1 plan.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COVIELLO ARTHUR W JR

(Last) (First) (Middle)

C/O SYNCHRONY FINANCIAL

777 LONG RIDGE ROAD

(Street)

STAMFORD CONNECTICUT 06902

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/03/2026		S		4,000(1)	D	$77.17	26,144(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 25, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.46 to $77.45. Information regarding the number of shares sold at each price will be provided upon request.

Remarks:

	/s/ Danielle Do as attorney-in-fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)