[Form 4] BRAND HOUSE COLLECTIVE, INC. Insider Trading Activity

Rhea-AI Filing Summary

Melody R. Jubert, Chief Transformation Officer of Brand House Collective, Inc. (TBHC), was granted 50,000 restricted stock units (RSUs) on 09/23/2025. The RSUs carry no cash price and vest one-third annually over three years. After the grant, Ms. Jubert beneficially owns 142,601 shares of the company. The Form 4 was filed by one reporting person and signed by an attorney-in-fact on 09/25/2025. The filing discloses an equity award under Kirkland's 2002 Equity Incentive Plan and specifies the vesting schedule but does not provide additional financial terms or exercise/conversion details for derivative securities.

Positive

• 50,000 RSU grant to the Chief Transformation Officer disclosed
• RSUs vest 1/3 annually over three years, providing a clear retention alignment mechanism
• Post-grant beneficial ownership of 142,601 shares is reported for transparency

Negative

• None.

Insights

Compensation & Governance Analyst

TL;DR: A 50,000 RSU grant to the Chief Transformation Officer vests over three years, signaling standard equity compensation and retention focus.

The grant is documented as restricted stock units under the companys 2002 Equity Incentive Plan with a clear 1/3 annual vesting schedule for three years. This structure aligns the executives interests with shareholder equity over a multi-year period. The Form 4 reports the post-transaction beneficial ownership of 142,601 shares, providing transparency on the officers current stake. The filing does not include cash consideration, derivative exercise prices, or additional terms beyond vesting timing.

Securities Filings Specialist

TL;DR: Form 4 properly discloses a non-derivative RSU award and resulting beneficial ownership; documentation appears complete for the reported transactions.

The submission identifies the reporting person, issuer (TBHC), transaction date, grant amount (50,000 RSUs), and the resulting beneficial ownership (142,601 shares). An explanatory note clarifies the awards vesting schedule. The filing is signed by an attorney-in-fact and indicates a single reporting person. The Form 4 does not report any derivative securities or additional amendment details.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Jubert Melody Rose

(Last) (First) (Middle)

C/O KIRKLAND'S INC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Transformation Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/23/2025		A		50,000(1)	A	$0	142,601	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted restricted stock units ("RSUs") under Kirkland's 2002 Equity Incentive Plan. RSUs vest 1/3rd annually over three years.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Melody R. Jubert	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Melody R. Jubert (TBHC) report on Form 4?

The report discloses a grant of 50,000 restricted stock units (RSUs) on 09/23/2025.

How do the RSUs granted to Melody Jubert vest?

The RSUs vest one-third annually over three years according to the filing.

How many TBHC shares does Melody Jubert beneficially own after the reported transaction?

The filing reports 142,601 shares beneficially owned following the transaction.

Was any cash consideration reported for the RSU grant?

The Form 4 shows a $0 price for the RSU grant, indicating no cash purchase price was reported.

Under which plan were the RSUs granted?

The RSUs were granted under Kirkland's 2002 Equity Incentive Plan, per the filings explanation.