[Form 4] BRAND HOUSE COLLECTIVE, INC. Insider Trading Activity

Rhea-AI Filing Summary

Form 4 summary: Tamara R. Ward, a director of Brand House Collective, Inc. (TBHC), was granted 23,463 restricted stock units (RSUs) under the Kirkland's 2002 Equity Incentive Plan on September 23, 2025. The RSUs were issued at no cash price and will vest 100% on September 23, 2026, at which point each unit converts into one share of common stock. Following this grant, Ms. Ward is reported to beneficially own 23,463 shares of common stock in a direct ownership form. The filing was signed by an attorney-in-fact on behalf of Ms. Ward on September 25, 2025.

Insights

Corporate Governance Expert

TL;DR: A standard one-year time-based RSU grant to a director aligns incentives without immediate dilution.

The award of 23,463 RSUs appears to be a routine equity grant intended to align the directors interests with shareholders through time-based vesting. Vesting 100% after one year is straightforward and creates a retention incentive. The grant is non-cash at issuance and will result in issuance of common shares upon vesting, which is dilutive only if and when shares are delivered. No performance conditions or accelerated vesting clauses are disclosed in this filing.

Securities Analyst

TL;DR: This filing reports a non-cash director compensation grant with limited immediate market impact.

The transaction code indicates acquisition of non-derivative securities via RSUs totaling 23,463 units. Because the units vest in one year, there is no immediate sale or exercise and no cash proceeds to the company reported here. The filing does not disclose any associated sale, option exercise, or compensation expense details; therefore, near-term financial statement impact is not determinable from this Form 4 alone.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Ward Tamara

(Last) (First) (Middle)

C/O KIRKLAND'S INC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/23/2025		A		23,463(1)	A	$0	23,463	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted restricted stock units ("RSUs") under Kirkland's 2002 Equity Incentive Plan. The RSUs will vest 100% on September 23, 2026.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Tamara R. Ward	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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