[Form 4] BRAND HOUSE COLLECTIVE, INC. Insider Trading Activity

Rhea-AI Filing Summary

Andrea K. Courtois, Chief Financial Officer of Brand House Collective, Inc. (TBHC), was granted 100,000 restricted stock units (RSUs) on 09/23/2025 under the Kirkland's 2002 Equity Incentive Plan. The RSUs vest in three equal annual installments (one-third per year) and were reported as an acquisition on Form 4 with a $0 price, indicating a grant rather than an open-market purchase. After the grant, the reporting person beneficially owns 100,000 shares directly. The Form 4 was signed by an attorney-in-fact on behalf of Courtois on 09/25/2025.

Insights

Financial Analyst

TL;DR: CFO received 100,000 RSUs vesting over three years, aligning pay with shareholder value but with limited immediate financial impact.

The RSU award creates a multi-year incentive for the CFO to focus on long-term performance because vesting occurs in equal tranches over three years. The grant was recorded as 100,000 shares acquired at $0, consistent with typical equity compensation rather than a cash purchase. Without context on total outstanding shares or prior holdings, the absolute dilutive impact cannot be quantified from this filing alone. This is a routine executive compensation disclosure and does not by itself indicate a change in company fundamentals.

Corporate Governance Expert

TL;DR: Grant appears to be standard long-term incentive compensation for a senior executive, strengthening alignment between management and shareholders.

The disclosure shows the CFO is an insider receiving time-based RSUs under an existing equity plan with 1/3 annual vesting. This structure is common governance practice to retain executives and link pay to future performance. The Form 4 provides clear mechanics of the award but lacks plan-wide details such as total dilution capacity or prior awards, limiting assessment of governance impact. Filing form and signature were completed promptly, reflecting compliance with Section 16 reporting obligations.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Courtois Andrea K.

(Last) (First) (Middle)

C/O KIRKLAND'S INC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO

3. Date of Earliest Transaction (Month/Day/Year)
09/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/23/2025		A		100,000(1)	A	$0	100,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted restricted stock units ("RSUs") under Kirkland's 2002 Equity Incentive Plan. RSUs vest 1/3rd annually over three years.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Andrea K. Courtois	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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