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Brand House Collective (TBHC) CEO RSUs vest, shares withheld

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Brand House Collective, Inc. reported a routine insider transaction by President and CEO Amy Ervin Sullivan related to vesting equity compensation. On March 27, 2026, 14,831 restricted stock units vested, and 3,612 common shares were withheld at $0.895 per share to cover tax obligations. This was not an open-market sale, and Sullivan retained the remaining vested shares, bringing her direct ownership to 608,579 common shares.

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Insider Sullivan Amy Ervin
Role President, CEO
Type Security Shares Price Value
Tax Withholding Common Stock 3,612 $0.895 $3K
Holdings After Transaction: Common Stock — 608,579 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares withheld for taxes 3,612 shares at $0.895 Tax withholding disposition on March 27, 2026
RSUs vested 14,831 restricted stock units Vesting event on March 27, 2026
Shares held after transaction 608,579 common shares Direct ownership after tax withholding
restricted stock units financial
"with respect to the 14,831 restricted stock units that vested on March 27, 2026"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligation financial
"shares withheld to satisfy the reporting person's tax withholding obligation"
Form 4 regulatory
"INSIDER FILING DATA (Form 4)"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sullivan Amy Ervin
(Last)(First)(Middle)
C/O TBHC, 5310 MARYLAND WAY
(Street)
BRENTWOOD TENNESSEE 37027
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President, CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/27/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock03/27/2026F3,612(1)D$0.895608,579D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents shares withheld to satisfy the reporting person's tax withholding obligation with respect to the 14,831 restricted stock units that vested on March 27, 2026. The reporting person retained the remaining shares.
/s/ Michael W. Sheridan, Attorney-in-Fact for Amy E. Sullivan03/30/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did TBHC CEO Amy Ervin Sullivan report?

Amy Ervin Sullivan reported a routine tax-related share disposition. On March 27, 2026, 3,612 Brand House Collective common shares were withheld to satisfy taxes tied to 14,831 vested restricted stock units, while she retained the remaining vested shares and continues to hold 608,579 shares directly.

Did the TBHC CEO sell shares on the open market in this Form 4?

No, the Form 4 shows no open-market sale by the TBHC CEO. Instead, 3,612 shares were withheld by the company at $0.895 per share solely to cover tax obligations arising from the vesting of 14,831 restricted stock units on March 27, 2026.

How many TBHC restricted stock units vested for the CEO on March 27, 2026?

A total of 14,831 restricted stock units vested for the TBHC CEO on March 27, 2026. To cover associated tax withholding obligations, 3,612 of the resulting common shares were withheld, while the remaining shares from the vesting event were retained as part of her direct holdings.

How many TBHC shares does the CEO hold after this tax withholding transaction?

Following the tax withholding transaction, the TBHC CEO holds 608,579 common shares directly. This figure reflects her position after 3,612 shares were withheld to satisfy tax obligations related to the vesting of 14,831 restricted stock units on March 27, 2026.

What does transaction code "F" mean in the TBHC CEO’s Form 4 filing?

Transaction code "F" indicates shares were withheld to pay taxes or an exercise price, not an open-market sale. In this TBHC filing, 3,612 shares were withheld at $0.895 per share to cover taxes on 14,831 vested restricted stock units, with remaining shares retained.