Welcome to our dedicated page for Taboola.Com SEC filings (Ticker: TBLA), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Overview
Taboola.com Ltd (TBLA) is a global technology company that powers recommendations across the open web. With an artificial intelligence–based algorithmic engine, Taboola enables digital properties such as websites, mobile apps, and connected devices to deliver personalized editorial content and advertisements. The platform uses sophisticated data analytics and machine learning to understand user behavior and serve content that keeps audiences engaged, thereby allowing publishers, marketers, and agencies to optimize audience retention, drive monetization, and enhance content discovery. Key industry keywords such as AI-driven personalization, content recommendation, and digital advertising are integral to its value proposition.
Technology and Innovation
At the heart of Taboola's operations lies a robust, AI-powered technological infrastructure. The company leverages a state-of-the-art algorithm that sifts through vast datasets to predict and recommend content that appeals to individual users. This algorithmic approach not only enhances user engagement by delivering tailor-made content experiences but also supports a secure and brand-safe digital advertising ecosystem. Innovations in AI and machine learning continue to empower Taboola in managing complex ad placements and content distributions efficiently.
Business Model and Monetization
Taboola’s business model is built upon strategic partnerships with a wide range of digital publishers and advertisers. The company operates as a discovery platform that monetizes content recommendations through revenue-sharing agreements with publishers and performance-based advertising contracts with marketers. By integrating its advanced technology into digital properties around the globe, Taboola transforms visitor insights into actionable outcomes, facilitating high-quality audience targeting and driving significant traffic. Whether through integrated feeds or native ad placements, the platform maximizes both engagement and monetization opportunities for its partners.
Market Position and Competitive Landscape
Taboola occupies a unique position in the competitive digital advertising landscape. It is recognized for its reliable and scalable recommendation platform that has established long-term relationships with renowned digital media brands. Competitors in the space, including other content discovery engines, face similar challenges in engaging stationary and mobile audiences; however, Taboola differentiates itself through its deep data insights, custom-tailored recommendations, and broad international footprint. The company’s extensive network of publisher partnerships and its ability to adapt to shifting consumer behaviors reinforce its stance as a key technology partner in the digital advertising ecosystem.
Strategic Partnerships and Global Reach
Taboola's success is underpinned by several strategic partnerships with prominent publishers and advertising agencies across the globe. With R&D operations spanning New York and Israel and additional offices in major markets such as London and Bangkok, its global presence is evident. These partnerships not only enhance its reach but also reinforce its authority as a trusted platform in the open web. The platform’s use in various top-tier digital environments, including major news outlets and high-traffic websites, demonstrates its widespread adoption and effectiveness.
Innovation in Content Discovery and User Engagement
The company’s commitment to innovation is clear through its continuous refinement of recommendation technologies. It offers specialized solutions such as seamlessly integrated content feeds and multi-format recommendation widgets that adapt to the dynamic needs of publishers and advertisers. By combining vast datasets with human expertise in creative strategy, Taboola drives meaningful interactions between users and digital content, ultimately contributing to improved session depth, higher engagement rates, and increased retention on publisher sites.
Expertise and Industry Authority
Taboola’s operations are emblematic of high expertise and authority in the digital advertising sector. Its analytical approach to matching content with user preferences is supported by decades of research and real-world data from hundreds of millions of daily active users. The company’s transparent methodology and emphasis on delivering a brand-safe environment not only help advertisers maximize their budgets but also safeguard consumer interests. These practices establish Taboola as a reputable and reliable partner in the increasingly complex landscape of online advertising and digital media monetization.
Summary
In summary, Taboola.com Ltd stands as a pioneering force in the convergence of digital content discovery and advertising technology. The platform’s robust AI-driven engine, extensive publisher network, and strategic global partnerships equip it to deliver personalized and engaging user experiences that benefit advertisers and publishers alike. With a focus on innovation, safety, and monetization, Taboola reinforces its essential role in powering the open web and shaping the future of digital media consumption. This comprehensive approach, blending technology with business savvy, underscores its enduring relevance and operational excellence in the fast-evolving digital landscape.
- AI-driven content recommendation
- Digital advertising and monetization
- Publisher and advertiser partnerships
- Global digital media network
- Brand-safe ad placements
Taboola.com Form 144 Notice of Proposed Sale filed on June 28, 2025, details upcoming securities transactions by insider Lynda Clarizio. The filing indicates a proposed sale of 19,370 common shares with an aggregate market value of $69,927.64 through Morgan Stanley Smith Barney LLC on NASDAQ, planned for June 23, 2025.
Key transaction details:
- Shares were acquired as Restricted Stock from the issuer on July 1, 2024
- Total outstanding shares: 321,404,866
- Recent insider trading activity by the same seller in past 3 months: - June 18: 15,000 shares ($54,765) - June 11: 10,000 shares ($36,012) - June 10: 7,000 shares ($24,817)
This Form 144 represents a declaration of the seller's intent to sell securities, confirming no knowledge of undisclosed material adverse information about Taboola's operations.
Eldad Maniv, President and COO of Taboola.com, reported a sale of 20,083 ordinary shares at a weighted average price of $3.75 per share on June 17, 2025. The transaction was executed through a pre-established Rule 10b5-1 trading plan from March 17, 2025, primarily for tax obligation purposes.
Following the transaction, Maniv maintains beneficial ownership of 10,872,377 shares, including:
- 7,923,219 ordinary shares
- 2,949,158 RSUs vesting through 2029 with various settlement conditions
- 7,634,222 shares held in trust for spouse's benefit
The sale was specifically structured to address dual taxation challenges between U.S. and Israeli tax systems, where net issuance mechanisms may have different tax implications. The RSUs feature quarterly vesting schedules with additional two-year-and-one-day settlement conditions.
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