[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. reporting persons affiliated with Apollo disclosed a share disposition on 09/22/2025. The filing shows a reportable sale of 201,646 Non‑Voting Ordinary Shares at $3.45 per share coded J(1). Following the reported transaction, the filing lists beneficial ownership figures of 30,559,589 Non‑Voting Ordinary Shares (indirect) and 39,525,691 Ordinary Shares (indirect) for the reporting group. The explanation states the sales occurred between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program and were intended to prevent the reporting persons' ownership from reaching 25% or more. The filing identifies multiple related reporting entities located at the same address and includes references to Exhibits 99.1 and 99.2 for additional information.

Positive

• Transparent disclosure of the sale transaction including price, quantity, and purpose.
• Use of issuer repurchase program to address ownership threshold concerns, as stated in the filing.

Negative

• Reported disposition of 201,646 Non‑Voting Ordinary Shares at $3.45, reducing the reporting persons' holdings.
• Multiple related entities are listed, indicating concentrated ownership structure that required management to avoid a 25% threshold.

Insights

Financial Analyst

TL;DR: A reported sale of 201,646 shares at $3.45 was executed via the issuer's repurchase program to manage ownership threshold.

The transaction is a disposal executed on 09/22/2025 and is disclosed under Form 4 by a group of related reporting entities affiliated with Apollo Management. The sale is coded J(1) and was conducted between Taboola and College Top Holdings, Inc. The filing shows substantial residual indirect holdings across Non‑Voting Ordinary Shares and Ordinary Shares, with specific post‑transaction amounts listed. The disclosure and reference to Exhibits 99.1/99.2 provide supporting documentation but those exhibits are not included in this text. From a financial perspective, the sale size relative to total reported holdings is modest, and the stated purpose is administrative (to avoid a 25% ownership threshold), not a market liquidity event.

Corporate Governance Expert

TL;DR: The filing documents a coordinated disposal tied to a repurchase program to manage ownership limits, with multiple related filers.

The Form 4 lists several related reporting persons at the same address and consistently marks the relationship as Director and 10% Owner. The explanation explicitly states the transactions were between the issuer and College Top Holdings, Inc. as part of the issuer's share repurchase program to prevent the reporting persons from reaching 25% ownership. This is a governance‑relevant disclosure because it clarifies intent to remain below the 25% threshold, and the filing cites exhibits for further detail. No other governance actions or personnel changes are reported in the provided content.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	09/22/2025		J(1)		201,646	D	$3.45	30,559,589	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Top Holdings, Inc.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Yahoo, Inc.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Parent, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Parent Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AP IX College Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AP IX College Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management IX, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AIF IX MANAGEMENT, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	09/24/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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FAQ

What transaction did Taboola reporting persons disclose on Form 4 (TBLA)?

The filing reports a sale of 201,646 Non‑Voting Ordinary Shares on 09/22/2025 at a price of $3.45 per share, coded J(1).

Why were the shares sold according to the Form 4 for TBLA?

The filing states the sales occurred between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program to keep the reporting persons' ownership from reaching 25% or more.

How many shares did the reporting group beneficially own after the reported transaction?

The filing lists 30,559,589 Non‑Voting Ordinary Shares (indirect) and 39,525,691 Ordinary Shares (indirect) as beneficially owned following the transaction.

Which entities filed the Form 4 related to this Taboola transaction?

The filing identifies multiple related reporting persons including Apollo Management Holdings GP, LLC, College Top Holdings, Inc., Yahoo, Inc., and several Apollo‑affiliated partnerships and management entities, all at the same address.

Are there exhibits referenced that provide more detail?

Yes; the filing references Exhibit 99.1 for more information on the repurchase transactions and Exhibit 99.2 for signatures, but those exhibits are not included in the provided content.