[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. (TBLA) Form 4 summary: Apollo entities reported a sale of 173,785 Non-Voting Ordinary Shares on 09/02/2025 at $3.35 per share. The filing lists combined indirect beneficial ownership of 31,135,182 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares following the transaction. The sellers are identified as Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, and Apollo Management Holdings, L.P., each checked as a Director and 10% Owner. The explanation in the filing states the sales were between the issuer and College Top Holdings, Inc., as part of the issuer’s share repurchase program and intended to keep the reporting persons’ ownership from reaching 25% or more.

Positive

• Transaction disclosed publicly on Form 4, providing transparency about insider activity
• Sale tied to issuer’s share repurchase program, explicitly intended to manage ownership below 25% as stated in the filing
• Reporting persons identified and relationships disclosed (Director and 10% Owner)

Negative

• Insider disposal of 173,785 shares at $3.35, which is an actual reduction in holdings

Insights

Financial Analyst

TL;DR: A modest insider sale of 173,785 shares at $3.35 was executed as part of a repurchase arrangement to manage ownership thresholds.

The transaction is explicitly described as part of Taboola’s share repurchase program and as a mechanism to prevent the reporting persons’ ownership from reaching 25%. The size of the sale is small relative to the reported beneficial holdings, which remain substantial at over 31 million non-voting shares and 39.5 million ordinary shares indirect. From a market-impact perspective, this filing documents routine ownership management rather than a change in control or a strategic divestiture.

Corporate Governance Expert

TL;DR: Reporting persons executed a sale tied to a repurchase program to avoid crossing the 25% ownership threshold.

The filing clearly states the purpose: to prevent the reporting persons’ combined stake from reaching 25% or more. That is a governance-related action intended to maintain regulatory or contractual thresholds. The parties and addresses are disclosed, and the transaction counterparty is named (College Top Holdings, Inc.). The disclosure appears to follow Form 4 requirements and includes a referenced Exhibit 99.1 for further details.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	09/02/2025		J(1)		173,785	D	$3.35	31,135,182	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What shares were sold according to the TBLA Form 4?

The filing reports a sale of 173,785 Non-Voting Ordinary Shares on 09/02/2025 at $3.35 per share.

Who filed the Form 4 for TBLA?

The Form 4 was filed by Apollo entities: Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, and Apollo Management Holdings, L.P.

Why were the shares sold according to the filing?

The filing states the sales were between the issuer and College Top Holdings, Inc. as part of the issuer’s share repurchase program and intended to keep ownership from reaching 25% or more.

What is the beneficial ownership after the reported transaction?

Following the transaction the filing reports indirect beneficial ownership of 31,135,182 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares.

When was the Form 4 signed or dated?

The signature/date reference in the filing is 09/03/2025 as shown with the attached signature exhibit.