[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. reporting persons associated with Apollo Management disclosed transactions dated 08/11/2025 on a Form 4. The filing lists a direct holding of 152,504 non‑voting ordinary shares and indirect holdings of 31,737,444 non‑voting ordinary shares and 39,525,691 ordinary shares. A sale is shown at a price of $3.34 with transaction code J. The filing states the sales occurred between the issuer and College Top Holdings, Inc. under Taboola’s share repurchase program and were intended to keep the reporting persons’ ownership below 25%. Exhibits 99.1 and 99.2 are referenced for additional details and signatures.

Positive

• Disclosure of transactions by Apollo-related reporting persons provides transparent reporting of insider activity.
• Taboola's share repurchase program is explicitly referenced as the context for the reported sales.

Negative

• Insider sale recorded with a reported transaction price of $3.34, reducing direct holdings to 152,504 non‑voting shares.
• Filing omits total shares outstanding and percentage ownership post-transaction, limiting assessment of materiality and control impact.

Insights

Financial Analyst

TL;DR: Routine insider sale tied to issuer buyback; updated direct and indirect holdings disclosed, materiality unclear without outstanding share count.

The Form 4 documents sales dated 08/11/2025 and reports both direct and substantial indirect holdings by Apollo-related entities. The filing explicitly ties the transactions to Taboola’s share repurchase program and to an intention to keep ownership below 25%, which frames the sale as ownership-management rather than a traditional open-market disposition. The filing shows a transaction price of $3.34 and cites Exhibit 99.1 for transaction details. Without information on total shares outstanding or percent ownership before and after the transactions, the market impact cannot be determined from this filing alone.

Corporate Governance Expert

TL;DR: Transaction appears designed to avoid a 25% ownership threshold; disclosure aligns with governance thresholds and repurchase mechanics.

The filing names multiple Apollo entities as reporting persons and checks both Director and 10% Owner relationships, indicating significant insider influence. It plainly states the sales were executed between the issuer and College Top Holdings, Inc. under the issuer’s repurchase program to prevent the reporting persons’ ownership from reaching 25%. This is a governance-sensitive maneuver that the company has disclosed; however, the Form 4 does not include sufficient data (e.g., total outstanding shares) to evaluate whether this action meaningfully changes control or voting power.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	08/11/2025		J(1)		152,504	D	$3.34	31,737,444	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	08/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Apollo report in the Form 4 for Taboola (TBLA)?

The Form 4 dated 08/11/2025 discloses sales tied to Taboola’s repurchase program and lists 152,504 direct non‑voting shares and indirect holdings of 31,737,444 non‑voting shares and 39,525,691 ordinary shares. A transaction price of $3.34 is shown.

Why were the shares sold according to the filing?

The filing states the sales were between the issuer and College Top Holdings, Inc. as part of Taboola’s share repurchase program and were intended to keep reporting persons’ ownership below 25%.

When did the reported transaction occur for TBLA?

The earliest transaction date reported on the Form 4 is 08/11/2025.

Who filed the Form 4 for Taboola (TBLA)?

The Form 4 was filed by Apollo Management Holdings GP, LLC and related Apollo entities, which are listed as Directors and 10% Owners of Taboola.

Where can I find more details or signatures referenced in the filing?

The filing references Exhibit 99.1 for more information about the transactions and Exhibit 99.2 for signatures.