[Form 4] TripAdvisor, Inc. Insider Trading Activity
TripAdvisor insider sale under 10b5-1 plan: The Chief Legal Officer and Secretary, Seth J. Kalvert, reported sale of 10,880 shares of TripAdvisor, Inc. (TRIP) on 09/19/2025 at an average price of $20.0372. The filing states the trades were effected pursuant to a Rule 10b5-1 trading plan adopted June 3, 2025, and summarizes a price range of $20.000 to $20.150. After the reported sale, the reporting person beneficially owned 136,914 shares. The Form 4 was signed by an attorney-in-fact on 09/22/2025.
- Transaction executed under a Rule 10b5-1 trading plan, which provides pre-authorization and regulatory clarity
- Filing discloses exact shares sold and average price (10,880 shares at $20.0372), supporting transparency
- Post-transaction beneficial ownership disclosed (136,914 shares), allowing investors to track insider holdings
- Insider reduced holdings by 10,880 shares, representing a reported decline in the reporting person's stake
- Form 4 does not provide per-price execution breakdown; only an averaged price and a summarized price range are included
Insights
TL;DR: Insider sale follows an established Rule 10b5-1 plan, indicating pre-authorized trades rather than opportunistic timing.
The reported disposition of 10,880 common shares by the Chief Legal Officer & Secretary was executed under a 10b5-1 plan adopted June 3, 2025, which provides an affirmative defense to insider trading claims when properly structured. The filing discloses an average price ($20.0372) and a summarized price range ($20.000–$20.150) consistent with SEC reporting practice. The remaining beneficial ownership of 136,914 shares is disclosed, and the Form 4 was executed by an attorney-in-fact. From a governance perspective, use of a documented trading plan and timely Form 4 filing align with disclosure best practices.
TL;DR: Transaction is a routine officer sale under a pre-established trading plan; limited direct market-impact information.
The sale of 10,880 shares at an average price of $20.0372 is clearly disclosed and noted as part of a 10b5-1 plan adopted June 3, 2025. The filing summarizes the price range and offers to provide detailed per-price execution data on request. Post-transaction beneficial ownership stands at 136,914 shares. This Form 4 reports a specific, quantifiable reduction in insider holdings but does not provide any company operational or financial performance data that would affect valuation analysis.