Trupanion, Inc. (TRUP) COO sells 431 shares in 10b5-1 trade

Q: What insider transaction did TRUP's COO report on July 28, 2026?

COO John R. Gallagher reported a sale of 431 shares of Trupanion common stock on July 28, 2026 at $25.08 per share in an open-market transaction under a Rule 10b5-1 trading plan, leaving him with 32,203 shares held directly.

Q: How many TRUP shares did John R. Gallagher sell and at what price?

John R. Gallagher sold 431 shares of TRUP common stock at a price of $25.08 per share . The transaction was reported as a sale in an open market or private transaction and was executed pursuant to a Rule 10b5-1 trading plan.

Q: Was the TRUP insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025. The footnote explains that Gallagher had no discretion regarding the timing of the transaction under this pre-arranged plan.

Q: What position does John R. Gallagher hold at TRUP?

John R. Gallagher serves as Chief Operating Officer of Trupanion, Inc. This role is specified in the Form 4, where he is identified as an officer rather than a director or 10% owner, and is the reporting person for the disclosed stock sale.

Q: Is the July 2026 TRUP insider transaction a buy or sell action?

The reported insider activity is a sell transaction . Gallagher disposed of 431 shares of Trupanion common stock in an open-market or private transaction, as indicated by the transaction code “S” and the disposition flag in the Form 4 data.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

TRUPANION, INC. Chief Operating Officer John R. Gallagher reported selling 431 shares of common stock on July 28, 2026 at $25.08 per share in an open-market transaction. After this sale, he directly holds 32,203 shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 20, 2025, which limited his discretion over timing.

Insider Trade Summary 10b5-1

Net Seller: 431 shares

Net Sell 1 txn

Insider GALLAGHER JOHN R

Role Chief Operating Officer

Sold 431 shs ($11K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^F1	431	$25.08	$11K

Holdings After Transaction: Common Stock — 32,203 shares (Direct)

Footnotes (1)

F1. The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 20, 2025, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Key Figures

Shares sold: 431 shares Sale price: $25.08 per share Shares held after sale: 32,203 shares +1 more

4 metrics

Shares sold 431 shares Common Stock sold on July 28, 2026

Sale price $25.08 per share Price for Common Stock sale on July 28, 2026

Shares held after sale 32,203 shares Directly owned following July 28, 2026 sale

Net shares sold 431 shares Net sell shares in transaction summary

Key Terms

Rule 10b5-1 trading plan, open market or private transaction, Chief Operating Officer

3 terms

Rule 10b5-1 trading plan regulatory

"effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open market or private transaction financial

"transaction code description notes sale in open market or private transaction"

Chief Operating Officer other

"reporting person is identified with the officer title Chief Operating Officer"

A chief operating officer (COO) is a senior executive responsible for overseeing the day-to-day activities of a company, ensuring that all parts of the organization work smoothly and efficiently. They often act like a company's operational quarterback, translating strategic plans into practical actions. For investors, the COO's effectiveness can influence a company's performance and stability, making them an important figure in assessing the company's management strength.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/30/2026 - 05:44 PM Accepted by SEC EDGAR 07/30/2026 - 05:44 PM

FAQ

What insider transaction did TRUP's COO report on July 28, 2026?

COO John R. Gallagher reported a sale of 431 shares of Trupanion common stock on July 28, 2026 at $25.08 per share in an open-market transaction under a Rule 10b5-1 trading plan, leaving him with 32,203 shares held directly.

How many TRUP shares did John R. Gallagher sell and at what price?

John R. Gallagher sold 431 shares of TRUP common stock at a price of $25.08 per share. The transaction was reported as a sale in an open market or private transaction and was executed pursuant to a Rule 10b5-1 trading plan.

How many TRUP shares does John R. Gallagher hold after this Form 4 transaction?

Following the reported sale, John R. Gallagher directly holds 32,203 shares of Trupanion common stock. This post-transaction ownership figure reflects his direct holdings after the July 28, 2026 disposition of 431 shares at $25.08 per share.

Was the TRUP insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025. The footnote explains that Gallagher had no discretion regarding the timing of the transaction under this pre-arranged plan.

What position does John R. Gallagher hold at TRUP?

John R. Gallagher serves as Chief Operating Officer of Trupanion, Inc. This role is specified in the Form 4, where he is identified as an officer rather than a director or 10% owner, and is the reporting person for the disclosed stock sale.

Is the July 2026 TRUP insider transaction a buy or sell action?

The reported insider activity is a sell transaction. Gallagher disposed of 431 shares of Trupanion common stock in an open-market or private transaction, as indicated by the transaction code “S” and the disposition flag in the Form 4 data.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GALLAGHER JOHN R

(Last)

(First)

(Middle)

6100 4TH AVENUE S

SUITE 200

(Street)

SEATTLE

WASHINGTON

98108

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
TRUPANION, INC. [ TRUP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/28/2026	07/28/2026	S		431⁽¹⁾	D	$25.08	32,203	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The exercise and sale reported were effected pursuant to a Rule 10b5-1 trading plan adopted by reporting person on August 20, 2025, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Remarks:

	/s/ Lauren Welsh as attorney-in-fact for John R. Gallagher	07/30/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR