TSN appoints Devin Cole as COO; departing exec gets 2x severance
Rhea-AI Filing Summary
Tyson Foods appointed Devin Cole as Chief Operating Officer effective September 2, 2025. Mr. Cole, age 55, will report to CEO Donnie King and oversee all business segments. His annual base salary was increased to $1,350,000, his target annual incentive was raised to 160% of base salary, and he received a one-time grant of restricted stock units valued at $172,000 vesting equally over three years. He also participates in the company long-term incentive program with a current target annual award of $5,900,000 split 25%/25%/50% among stock options, restricted stock units and performance stock. The filing also discloses that Brady Stewart departed effective the same date and will receive separation benefits under the Executive Severance Plan, including pro-rated vesting of long-term awards, a pro-rated annual incentive payment, and severance equal to two times his annual base salary payable over 24 months, subject to release and restrictive covenant reaffirmation.
Positive
- Experienced COO appointment: Devin Cole has over three decades of industry experience and prior roles at the company.
- Incentive alignment: New pay package includes 160% target annual incentive and a substantial $5.9M long-term incentive target weighted toward performance stock.
Negative
- Severance cost: Departing executive to receive two times annual base salary payable over 24 months, plus pro-rated vesting and incentive payments.
- Increased compensation commitments: Higher base salary and large long-term awards may increase future compensation expense and potential equity dilution.
Insights
TL;DR: Leadership change centralizes operating oversight under an experienced executive with substantial incentive alignment and material long-term award targets.
The appointment of an internal-return executive to COO with a $1.35M base and a 160% target annual incentive signals management is prioritizing experienced operational leadership. The sizable $5.9M target long-term package, heavily weighted toward performance stock (50%), ties compensation to future performance outcomes. These are costed commitments that may affect future equity dilution and compensation expense but are typical for C-suite alignment. Departure terms for the outgoing Group President include cash severance equal to 2x base salary and accelerated/pro-rated vesting provisions, representing a material near-term cash and equity expense relative to a single executive exit.
TL;DR: Board-approved pay increases and one-time awards accompany a senior hire and a standard severance exit, with customary release and covenant conditions.
The Compensation and Leadership Development Committee approved elevated compensation and a one-time RSU grant for the incoming COO, consistent with market practice to secure proven operators. The severance arrangement for the departing executive is conditional on release of claims and continued observance of restrictive covenants, which protects the company legally while providing transitional compensation. Documentation of the separation agreement as an exhibit will provide transparency when filed.