Trade Desk Insider Jeff Green Reports 28,028‑Share Transfer to Trust

Rhea-AI Filing Summary

Jeffrey Terry Green, President and CEO of The Trade Desk, Inc. (TTD), reported transactions dated 08/15/2025 on a Form 4. The filing shows a transfer of 28,028 Class A common shares from Mr. Green to a trust for which he is a trustee, recorded as a disposition. The same number of shares also appears as acquired on the Form 4 with an indirect ownership notation tied to the Jeff Green Trust.

After the reported transactions Mr. Green beneficially owns 313,885 shares directly and holds indirect beneficial ownership of 58,365 shares through the Jeff Green Trust and 670,901 shares through the Jeff T. Green Family Foundation. The Form 4 is signed by an attorney-in-fact on 08/19/2025.

Positive

• Transparent disclosure of insider transfer consistent with Section 16 reporting
• Reporting person retains substantial ownership with 313,885 direct shares and significant indirect holdings
• Transfer to trust documented (28,028 shares), indicating estate/ownership planning rather than market sale

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: Reported trust transfer is routine ownership restructuring by an insider who retains substantial direct and indirect holdings.

The filing documents a Code G transfer of 28,028 Class A shares to a trust managed by the reporting person, indicating an internal ownership reallocation rather than a market sale. Mr. Green continues to hold significant economic and voting exposure via direct ownership (313,885 shares) and two indirect vehicles (58,365 shares in the Jeff Green Trust and 670,901 shares in the Jeff T. Green Family Foundation). For governance, this maintains concentrated insider ownership and voting influence; the disclosure meets Section 16 transparency requirements.

Securities Analyst

TL;DR: The transaction appears non‑cash and non‑market (Code G) and does not reduce the insider's overall concentrated position materially.

The Form 4 shows the transfer of 28,028 shares to a trust and records the reporting person's continued direct and indirect beneficial ownership across multiple entities. There is no cash consideration shown (price $0) and no sale into the market reported. From a securities-impact perspective, this is a routine disclosure of ownership reallocation with limited immediate liquidity or market-sell implications.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Green Jeffrey Terry

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CA 93001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/15/2025		G		28,028(1)	D	$0	313,885	D
Class A Common Stock	08/15/2025		G		28,028(1)	A	$0	58,365	I	See Footnote(2)
Class A Common Stock								670,901	I	See Footnote(3)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Jeffrey Terry Green report on Form 4 for TTD?

The Form 4 reports a transfer of 28,028 Class A shares on 08/15/2025, coded as a Code G transaction (transfer to a trust).

How many TTD shares does Jeff Green beneficially own after the reported transactions?

After the transactions Mr. Green beneficially owns 313,885 shares directly and indirectly owns 58,365 shares through the Jeff Green Trust and 670,901 shares through the Jeff T. Green Family Foundation.

Did the Form 4 show any cash proceeds from the transaction?

No. The transaction lines show a price of $0, consistent with a non‑cash transfer.

What roles does the reporting person hold at The Trade Desk (TTD)?

The Form 4 lists Jeffrey Terry Green as Director, President and CEO, and a 10% owner of the issuer.

Who signed the Form 4 for Jeff Green and when?

The Form 4 was signed by Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green on 08/19/2025.