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[Form 4] Trade Desk, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Trade Desk, Inc. (TTD)11/15/2025, the insider had multiple blocks of Class A common stock withheld by the company to cover tax obligations tied to the partial vesting of previously granted restricted stock and restricted stock unit awards. The reported transactions used code "F" and occurred at a price of $41.93 per share. After these tax-withholding events, the insider directly beneficially owned 155,324 shares of Class A common stock.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jacobson Samantha

(Last) (First) (Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CA 93001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Strategy Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/15/2025 F 569(1) D $41.93 160,569 D
Class A Common Stock 11/15/2025 F 300(2) D $41.93 160,269 D
Class A Common Stock 11/15/2025 F 1,049(3) D $41.93 159,220 D
Class A Common Stock 11/15/2025 F 1,643(4) D $41.93 157,577 D
Class A Common Stock 11/15/2025 F 2,253(5) D $41.93 155,324 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022.
2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
4. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
5. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.
Remarks:
/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson 11/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Trade Desk (TTD) disclose in this Form 4 filing?

This Form 4 reports that a Trade Desk insider who is both a director and the Chief Strategy Officer had multiple blocks of Class A common stock withheld on 11/15/2025 to satisfy tax withholding obligations associated with vesting restricted stock and restricted stock unit awards.

What type of transactions did the TTD insider report?

The insider reported several transactions coded "F", indicating shares of Trade Desk Class A common stock were withheld by the issuer to cover tax withholding obligations upon partial vesting of restricted stock and restricted stock unit awards.

At what price were the Trade Desk (TTD) shares withheld?

Each tax-withholding transaction for Trade Desk Class A common stock was reported at a price of $41.93 per share.

How many Trade Desk (TTD) shares does the insider own after these transactions?

Following the reported tax-withholding transactions, the insider directly beneficially owned 155,324 shares of Trade Desk Class A common stock.

Were these Trade Desk (TTD) transactions open-market sales?

No. The explanation states that the shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations upon partial vesting of restricted stock and restricted stock unit awards, rather than being open-market sales.

Which equity awards were involved in the TTD insider’s tax-withholding events?

The tax-withholding events related to partial vesting of awards granted on March 2, 2022, April 26, 2022, April 24, 2023, April 23, 2024, and April 15, 2025, covering both restricted stock unit awards and restricted stock awards.
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VENTURA