Trade Desk (TTD) Chief Strategy Officer receives major stock option and RS grant

Rhea-AI Filing Summary

Trade Desk, Inc. Chief Strategy Officer Samantha Jacobson reported equity awards that increase her direct ownership in both options and common stock. She received an employee stock option for 309,551 shares at an exercise price of $0.00 per share, and a restricted stock award of 167,197 Class A shares at no cost.

The restricted stock award has a vesting commencement date of March 3, 2026, with one‑sixteenth vesting on May 15, 2026 and the remainder vesting quarterly over the following 15 quarters, subject to continued employment. The option grant also begins vesting on March 3, 2026, with one‑forty‑eighth of the shares vesting monthly, likewise conditioned on continued employment with the company.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Jacobson Samantha

Role Chief Strategy Officer

Type	Security	Shares	Price	Value
Grant/Award	Employee Stock Option (Right to Buy)	309,551	$0.00	--
Grant/Award	Class A Common Stock	167,197	$0.00	--

Holdings After Transaction: Employee Stock Option (Right to Buy) — 309,551 shares (Direct); Class A Common Stock — 318,512 shares (Direct)

Footnotes (1)

1. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jacobson Samantha

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CA 93001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/03/2026		A		167,197(1)	A	$0	318,512	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$25	03/03/2026		A		309,551		(2)	03/03/2036	Class A Common Stock	309,551	$0	309,551	D

Explanation of Responses:

1. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

2. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Remarks:

	/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson	03/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Trade Desk (TTD) executive Samantha Jacobson report in this Form 4 filing?

Samantha Jacobson reported new equity awards from Trade Desk, Inc., including stock options and restricted stock. These awards increase her potential and actual ownership stake as part of compensation, aligning her incentives with shareholders through long-term, employment-based vesting schedules tied to continued service.

How many stock options did Samantha Jacobson receive from Trade Desk (TTD)?

She received an employee stock option for 309,551 shares of Trade Desk Class A common stock. The option was granted at an exercise price of $0.00 per share, vesting in equal monthly installments over 48 months, contingent on her continued employment with the company.

What are the details of the restricted stock award granted to Samantha Jacobson at Trade Desk (TTD)?

She was granted 167,197 shares of restricted Class A common stock at no purchase price. Vesting begins March 3, 2026, with one-sixteenth vesting on May 15, 2026 and the remaining shares vesting ratably each quarter over 15 quarters, subject to ongoing employment.

How do the vesting schedules work for Samantha Jacobson’s Trade Desk (TTD) equity awards?

The restricted stock award vests one-sixteenth on May 15, 2026, then quarterly over 15 quarters. The stock option vests one-forty-eighth monthly from March 3, 2026. In both cases, vesting requires that she remain employed by Trade Desk through each vesting date.

Are Samantha Jacobson’s new Trade Desk (TTD) equity awards open-market purchases or compensation grants?

They are compensation-related grants, not open-market purchases. Both the employee stock option and the restricted stock award were granted at a price of $0.00 per share, reflecting incentive-based awards subject to multi-year vesting tied to her continued employment at Trade Desk.