Samantha Jacobson joins The Trade Desk (NASDAQ: TTD) non-employee director pay plan
Filing Impact
Filing Sentiment
Form Type
8-K
Rhea-AI Filing Summary
The Trade Desk, Inc. reported a change in director compensation related to Samantha Jacobson’s move from executive to non-employee director status. The board approved her participation in the non-employee director compensation program, providing annual cash compensation of $50,000 for Board service.
Under the 2025 Incentive Award Plan, she is also eligible for an annual equity grant valued at $290,000, prorated from May 18, 2026, the effective date of her resignation as an officer and employee, through the next annual stockholder meeting. She may receive this grant as restricted stock, restricted stock units, stock options, or a mix, vesting in full at the next annual meeting.
Positive
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Negative
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8-K Event Classification
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers
1 item
Item 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers
Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Key Figures
Annual director cash compensation: $50,000
Annual equity grant value: $290,000
Resignation effective date: May 18, 2026
3 metrics
Annual director cash compensation
$50,000
Non-employee director Board service
Annual equity grant value
$290,000
Prorated from May 18, 2026 to next annual meeting
Resignation effective date
May 18, 2026
Date Jacobson resigned as officer and employee
Key Terms
non-employee director compensation program, 2025 Incentive Award Plan, restricted stock units, stock options
4 terms
non-employee director compensation program financial
"approved Samantha Jacobson’s eligibility to participate in the Company’s non-employee director compensation program"
2025 Incentive Award Plan financial
"pursuant to the Program and under the Company’s 2025 Incentive Award Plan"
restricted stock units financial
"she may elect to receive in the form of restricted stock, restricted stock units, stock options"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
stock options financial
"restricted stock, restricted stock units, stock options or a mix of one-half"
Stock options are agreements that give a person the right to buy or sell a company's stock at a specific price within a certain time frame. They are often used as a reward or incentive, similar to a coupon that can be used later if the stock price rises, allowing the holder to make a profit.
FAQ
What director compensation did The Trade Desk (TTD) approve for Samantha Jacobson?
The board approved Samantha Jacobson’s eligibility for the non-employee director compensation program, providing $50,000 in annual cash compensation. She also qualifies for a prorated annual equity grant valued at $290,000 tied to service from May 18, 2026 to the next annual stockholder meeting.
How is Samantha Jacobson’s equity compensation structured at The Trade Desk (TTD)?
Jacobson is eligible for an annual equity grant of $290,000, prorated from May 18, 2026, under the 2025 Incentive Award Plan. She can choose restricted stock, restricted stock units, stock options, or a mix, with the entire grant vesting at the next annual stockholder meeting.
From what date is Samantha Jacobson’s The Trade Desk (TTD) equity grant prorated?
The equity grant is prorated from May 18, 2026, the effective date of Jacobson’s resignation as an officer and employee. It runs until The Trade Desk’s next annual meeting of stockholders, aligning compensation with her service as a non-employee director during that period.
When will Samantha Jacobson’s new equity award at The Trade Desk (TTD) vest?
The annual equity grant tied to her non-employee director role will vest in full on the date of The Trade Desk’s next annual meeting of stockholders. Vesting is not staggered; the entire prorated award becomes fully vested at that single meeting date.
Under which plan does The Trade Desk (TTD) grant Samantha Jacobson’s director equity?
Her annual equity grant is provided under The Trade Desk’s 2025 Incentive Award Plan. This plan permits awards in forms such as restricted stock, restricted stock units, and stock options, supporting the company’s non-employee director compensation program approved by the board.