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Penry Price granted stock options at Trade Desk, Inc. (TTD)

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. director Penry W. Price was granted options over an aggregate 54,502 shares on July 9, 2026 under the 2025 Incentive Award Plan. The options have a $19.75 exercise price and are scheduled to vest over three years and at specified dates through May 4, 2027, subject to continued board and committee service. Portions are initial and annual director equity awards, and others replace $50,000 and $12,500 of cash retainers and meeting fees, with a Black‑Scholes value of $11.37 per option used to size certain grants.

Positive

  • None.

Negative

  • None.

Filing Explained

The filing adds director options to disclosed holdings; no underlying Class A shares are issued now, and vesting remains service-dependent.

The July 13, 2026 Form 4 discloses grants of stock options to Penry W. Price, a director of The Trade Desk, with the options granted and outstanding rather than exercised.

The grants change the director’s disclosed derivative holdings, but this filing does not report an exercise or issuance of the underlying Class A common shares.

Form 4 code A means a grant or award, while code M identifies an option exercise; this filing uses code A for each disclosed option. The options have a $19.75 exercise price and expire on July 9, 2036, while the filing separately shows $0 or $11.37 option values.

The filing says the $11.37 figure is a Black-Scholes value used to calculate shares for options issued in lieu of director retainer and meeting fees of $50,000 and $12,500.

Vesting is conditional on continuous board or committee service, with installments beginning August 4, 2026 and continuing through May 4, 2027; the filing states that unvested shares shall vest in full at the next annual meeting under the stated conditions.

Insider Price Penry W
Role Director
Type Security Shares Price Value
Grant/Award Stock Option (Right to Buy) F2, F1 25,505 $0.00 $0.00
Grant/Award Stock Option (Right to Buy) F4, F3 20,893 $0.00 $0.00
Grant/Award Stock Option (Right to Buy) F6, F7, F5 3,602 $11.37 $41K
Grant/Award Stock Option (Right to Buy) F6, F7, F8 3,602 $11.37 $41K
Grant/Award Stock Option (Right to Buy) F6, F10, F9 900 $11.37 $10K
Holdings After Transaction: Stock Option (Right to Buy) — 54,502 shares (Direct)
Footnotes (10)
  1. F1. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.
  2. F2. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
  3. F3. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 1,816 shares vesting August 4, 2026, 6,429 shares vesting November 4, 2026, 6,429 shares vesting February 4, 2027 and 6,219 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
  4. F4. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date the Reporting Person became a non-employee director and the one-year anniversary of the Issuer's last annual meeting of stockholders.
  5. F5. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
  6. F6. This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.
  7. F7. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.
  8. F8. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee of the board of directors immediately prior to such date.
  9. F9. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 78 shares vesting August 4, 2026, 277 shares vesting November 4, 2026, 277 shares vesting February 4, 2027 and 268 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee of the board of directors immediately prior to such date.
  10. F10. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.
Aggregate option shares granted 54,502 shares Total option shares granted to Penry W. Price on July 9, 2026.
Exercise price $19.75 per share Exercise price for each reported stock option grant.
Black-Scholes value $11.37 per option Valuation used to calculate the number of shares for certain option grants.
Director fees replaced $50,000 Director retainer and meeting fees replaced by stock options.
Additional fees replaced $12,500 Additional director retainer and meeting fees replaced by stock options.
Vesting installment 1,816 shares Shares scheduled to vest on August 4, 2026 under one option grant.
Vesting installments 6,429 shares Installments scheduled to vest on November 4, 2026 and February 4, 2027.
2025 Incentive Award Plan financial
"Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan."
Non-Employee Director Compensation Policy financial
"issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"
Black-Scholes value financial
"This price represents the Black-Scholes value of an option using the average closing stock price"
annual director equity grant financial
"pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"

FAQ

What stock options did Trade Desk (TTD) director Penry W. Price receive?
Penry W. Price received option grants over 54,502 shares of Trade Desk stock on July 9, 2026. All options were issued under the 2025 Incentive Award Plan with a uniform $19.75 exercise price as part of his director compensation package.

How do Penry W. Price’s new Trade Desk (TTD) options vest?
Some options vest in quarterly installments over three years, while others vest on Aug 4, 2026, Nov 4, 2026, Feb 4, 2027 and May 4, 2027. Unvested portions are scheduled to fully vest at the next annual stockholder meeting if he remains in service.

What is the exercise price of Penry W. Price’s Trade Desk (TTD) option grants?
Each reported option grant carries an exercise price of $19.75 per share. A separate $11.37 Black‑Scholes value, based on a 45-day average stock price, was used to calculate the number of shares subject to certain option awards.

Were any of Penry W. Price’s Trade Desk (TTD) options issued in lieu of cash fees?
Yes. Certain options were granted instead of cash, replacing $50,000 of director retainer and meeting fees and an additional $12,500 of fees. These grants were made under the Non-Employee Director Compensation Policy as equity in lieu of cash compensation.

Under which plans and policies were Penry W. Price’s Trade Desk (TTD) options granted?
The options were granted under Trade Desk’s 2025 Incentive Award Plan and issued pursuant to its Non-Employee Director Compensation Policy. Awards include initial and annual director equity grants and equity granted in lieu of board and committee retainer and meeting fees.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Price Penry W
(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
(Street)
VENTURA CALIFORNIA 93001
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/09/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$19.7507/09/2026A25,505 (1)07/09/2036Class A Common Stock25,505$0(2)25,505D
Stock Option (Right to Buy)$19.7507/09/2026A20,893 (3)07/09/2036Class A Common Stock20,893$0(4)20,893D
Stock Option (Right to Buy)$19.7507/09/2026A3,602 (5)07/09/2036Class A Common Stock3,602$11.37(6)(7)3,602D
Stock Option (Right to Buy)$19.7507/09/2026A3,602 (8)07/09/2036Class A Common Stock3,602$11.37(6)(7)3,602D
Stock Option (Right to Buy)$19.7507/09/2026A900 (9)07/09/2036Class A Common Stock900$11.37(6)(10)900D
Explanation of Responses:
1. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.
2. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
3. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 1,816 shares vesting August 4, 2026, 6,429 shares vesting November 4, 2026, 6,429 shares vesting February 4, 2027 and 6,219 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
4. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date the Reporting Person became a non-employee director and the one-year anniversary of the Issuer's last annual meeting of stockholders.
5. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
6. This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.
7. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.
8. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee of the board of directors immediately prior to such date.
9. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 78 shares vesting August 4, 2026, 277 shares vesting November 4, 2026, 277 shares vesting February 4, 2027 and 268 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee of the board of directors immediately prior to such date.
10. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.
Remarks:
/s/ Kelli Faerber Attorney-in Fact for Penry W. Price07/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR