Penry Price granted stock options at Trade Desk, Inc. (TTD)
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Trade Desk, Inc. director Penry W. Price was granted options over an aggregate 54,502 shares on July 9, 2026 under the 2025 Incentive Award Plan. The options have a $19.75 exercise price and are scheduled to vest over three years and at specified dates through May 4, 2027, subject to continued board and committee service. Portions are initial and annual director equity awards, and others replace $50,000 and $12,500 of cash retainers and meeting fees, with a Black‑Scholes value of $11.37 per option used to size certain grants.
Positive
- None.
Negative
- None.
Insider Trade Summary
5 transactions reported
Mixed
5 txns
Insider
Price Penry W
Role
Director
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Stock Option (Right to Buy) | 25,505 | $0.00 | -- |
| Grant/Award | Stock Option (Right to Buy) | 20,893 | $0.00 | -- |
| Grant/Award | Stock Option (Right to Buy) | 3,602 | $11.37 | $41K |
| Grant/Award | Stock Option (Right to Buy) | 3,602 | $11.37 | $41K |
| Grant/Award | Stock Option (Right to Buy) | 900 | $11.37 | $10K |
Holdings After Transaction:
Stock Option (Right to Buy) — 25,505 shares (Direct)
Footnotes (1)
- Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 1,816 shares vesting August 4, 2026, 6,429 shares vesting November 4, 2026, 6,429 shares vesting February 4, 2027 and 6,219 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date the Reporting Person became a non-employee director and the one-year anniversary of the Issuer's last annual meeting of stockholders. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 313 shares vesting August 4, 2026, 1,108 shares vesting November 4, 2026, 1,108 shares vesting February 4, 2027 and 1,073 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee of the board of directors immediately prior to such date. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 78 shares vesting August 4, 2026, 277 shares vesting November 4, 2026, 277 shares vesting February 4, 2027 and 268 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee of the board of directors immediately prior to such date. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500, prorated from the date the Reporting Person became a non-employee director to the date of the Issuer's next annual meeting of stockholders.
Key Figures
Aggregate option shares granted: 54,502 shares
Exercise price: $19.75 per share
Black-Scholes value: $11.37 per option
+4 more
7 metrics
Aggregate option shares granted
54,502 shares
Total option shares granted to Penry W. Price on July 9, 2026.
Exercise price
$19.75 per share
Exercise price for each reported stock option grant.
Black-Scholes value
$11.37 per option
Valuation used to calculate the number of shares for certain option grants.
Director fees replaced
$50,000
Director retainer and meeting fees replaced by stock options.
Additional fees replaced
$12,500
Additional director retainer and meeting fees replaced by stock options.
Vesting installment
1,816 shares
Shares scheduled to vest on August 4, 2026 under one option grant.
Vesting installments
6,429 shares
Installments scheduled to vest on November 4, 2026 and February 4, 2027.
Key Terms
2025 Incentive Award Plan, Non-Employee Director Compensation Policy, Black-Scholes value, annual director equity grant
4 terms
2025 Incentive Award Plan financial
"Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan."
Non-Employee Director Compensation Policy financial
"issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"
Black-Scholes value financial
"This price represents the Black-Scholes value of an option using the average closing stock price"
annual director equity grant financial
"pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"
FAQ
What stock options did Trade Desk (TTD) director Penry W. Price receive?
Penry W. Price received option grants over 54,502 shares of Trade Desk stock on July 9, 2026. All options were issued under the 2025 Incentive Award Plan with a uniform $19.75 exercise price as part of his director compensation package.
How do Penry W. Price’s new Trade Desk (TTD) options vest?
Some options vest in quarterly installments over three years, while others vest on Aug 4, 2026, Nov 4, 2026, Feb 4, 2027 and May 4, 2027. Unvested portions are scheduled to fully vest at the next annual stockholder meeting if he remains in service.
What is the exercise price of Penry W. Price’s Trade Desk (TTD) option grants?
Each reported option grant carries an exercise price of $19.75 per share. A separate $11.37 Black‑Scholes value, based on a 45-day average stock price, was used to calculate the number of shares subject to certain option awards.
Were any of Penry W. Price’s Trade Desk (TTD) options issued in lieu of cash fees?
Yes. Certain options were granted instead of cash, replacing $50,000 of director retainer and meeting fees and an additional $12,500 of fees. These grants were made under the Non-Employee Director Compensation Policy as equity in lieu of cash compensation.
Under which plans and policies were Penry W. Price’s Trade Desk (TTD) options granted?
The options were granted under Trade Desk’s 2025 Incentive Award Plan and issued pursuant to its Non-Employee Director Compensation Policy. Awards include initial and annual director equity grants and equity granted in lieu of board and committee retainer and meeting fees.