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Trade Desk (TTD) grants CFO Olmstead 246K RSUs and 440K options

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. granted its Chief Financial Officer, Nathan Olmstead, 246,062 shares of Class A common stock as a restricted stock award and 439,753 stock options with a $19.75 exercise price, all held directly.

For the restricted stock, one-fourth of the shares vest on August 15, 2027, with the remaining shares vesting ratably over 12 quarters thereafter, subject to continued employment. For the options, one-fourth of the shares vest on the first anniversary of the July 9, 2026 vesting commencement date, then 1/48 vests monthly, also contingent on continued employment, and the options expire on July 9, 2036.

Positive

  • None.

Negative

  • None.

Filing Explained

The July 9 filing records 246,062 restricted shares and an unexercised option on 439,753 shares for the CFO, governed by vesting terms.

Form 4 reports an insider transaction within two business days. The July 9, 2026 filing records Chief Financial Officer Nathan Olmstead receiving a restricted stock award covering 246,062 Class A shares and an employee stock option covering 439,753 Class A shares.

The restricted award has a vesting commencement date of July 9, 2026; one-fourth vests on August 15, 2027, with the remainder vesting ratably over 12 quarterly anniversaries, subject to continued employment. The option has an exercise price of $19.75, expires on July 9, 2036, and follows a one-fourth first-anniversary vesting schedule followed by monthly vesting over the remaining schedule, also subject to continued employment.

For existing common holders, this is a compensation grant and contingent ownership structure rather than a reported open-market sale or option exercise: the disclosed shares and option interests become subject to the stated vesting and exercise mechanics.

The relevant milestones are the first restricted-share vesting date of August 15, 2027, the option's first anniversary vesting date, and the subsequent quarterly or monthly vesting dates described in the filing.

Insider Olmstead Nathan
Role Chief Financial Officer
Type Security Shares Price Value
Grant/Award Employee Stock Option (Right to Buy) F2 439,753 $0.00 $0.00
Grant/Award Class A Common Stock F1 246,062 $0.00 $0.00
Holdings After Transaction: Employee Stock Option (Right to Buy) — 439,753 shares (Direct); Class A Common Stock — 246,062 shares (Direct)
Footnotes (2)
  1. F1. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of July 9, 2026. One-fourth (1/4th) of the granted shares vest on August 15, 2027, and the remainder of the granted shares vest ratably over 12 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
  2. F2. The option was granted on July 9, 2026, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
Restricted Stock Award 246,062 shares Class A common stock granted to CFO Nathan Olmstead
Stock Options Granted 439,753 options Employee stock options exercisable into Class A common stock
Option Exercise Price $19.75 per share Exercise price for the 439,753 employee stock options
Restricted Stock Vesting Start July 9, 2026 Vesting Commencement Date for restricted stock award
First RSU Vest Date August 15, 2027 One-fourth of restricted shares vest on this date
Option Expiration July 9, 2036 Expiration date for the employee stock options
restricted stock award financial
"Represents a restricted stock award with a Vesting Commencement Date"
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.
Vesting Commencement Date financial
"Represents a restricted stock award with a Vesting Commencement Date ("VCD")"
The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.
Employee Stock Option (Right to Buy) financial
"security_title: "Employee Stock Option (Right to Buy)""
ratably financial
"the remainder of the granted shares vest ratably over 12 quarters"

FAQ

What equity awards did Trade Desk (TTD) grant to CFO Nathan Olmstead?
Trade Desk granted CFO Nathan Olmstead a 246,062-share restricted stock award and 439,753 employee stock options. The options carry a $19.75 exercise price and are exercisable into Class A common stock, subject to multi-year vesting.

How does the restricted stock for Trade Desk (TTD) CFO vest?
The 246,062 restricted shares have a vesting commencement date of July 9, 2026. One-fourth vests on August 15, 2027, with the balance vesting ratably over 12 quarterly anniversaries, contingent on continued employment.

What are the key terms of the Trade Desk (TTD) stock options granted to the CFO?
Olmstead received 439,753 stock options at an exercise price of $19.75 per share. One-fourth vests on the first anniversary of the July 9, 2026 vesting commencement date, then 1/48 vests monthly, with expiration on July 9, 2036.

Are the new Trade Desk (TTD) equity awards to the CFO directly owned?
Yes. The filing shows both the restricted stock and the stock options as directly held by Nathan Olmstead, with post-transaction holdings equal to the full granted amounts for each award.

Does the Trade Desk (TTD) Form 4 show any stock sales by the CFO?
No. The Form 4 reports only acquisitions via grants of restricted stock and options. The transaction codes are A (grant, award, or other acquisition), with no reported sales, gifts, or tax-withholding dispositions.

Over what period will Trade Desk (TTD) CFO’s new option grant vest?
The options begin vesting one year after the July 9, 2026 vesting commencement date. One-fourth vests then, while the remaining three-fourths vest in equal monthly installments over the following 36 months, subject to continued employment.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Olmstead Nathan
(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
(Street)
VENTURA CALIFORNIA 93001
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/09/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/09/2026A246,062(1)A$0246,062D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (Right to Buy)$19.7507/09/2026A439,753 (2)07/09/2036Class A Common Stock439,753$0439,753D
Explanation of Responses:
1. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of July 9, 2026. One-fourth (1/4th) of the granted shares vest on August 15, 2027, and the remainder of the granted shares vest ratably over 12 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
2. The option was granted on July 9, 2026, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Nathan Olmstead07/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR