STOCK TITAN

Trade Desk (NASDAQ: TTD) hires Nate Olmstead as CFO with $10M equity

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

The Trade Desk, Inc. appointed Nate Olmstead as its new chief financial officer, effective July 9, 2026, succeeding interim CFO Tahnil Davis, who will resume her role as chief accounting officer. Olmstead brings prior CFO experience from Penguin Solutions and Logitech, plus 16 years in finance roles at Hewlett Packard.

His compensation package includes a time-based restricted stock award and a stock option in Class A common stock with an aggregate target equity value of $10.0 million, a base salary of $600,000, an initial target annual bonus of $600,000, and a $600,000 signing bonus. The company will also enter into its standard indemnification agreement with him.

Positive

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Insights

The Trade Desk installs a seasoned tech CFO with a sizable equity package.

The Trade Desk is moving from an interim to a permanent CFO by appointing Nate Olmstead, who has led finance at Penguin Solutions and Logitech and spent many years at Hewlett Packard. This strengthens the senior finance bench with a leader experienced in large technology organizations.

His package combines cash pay with a substantial $10.0 million target equity grant plus base salary and bonus of $600,000 each and a $600,000 signing bonus. Heavy equity emphasis ties his upside to long-term share performance, aligning incentives with shareholders.

Interim CFO Tahnil Davis returns to the chief accounting officer role and will report to Olmstead, supporting continuity in financial reporting. Future company filings may provide additional detail on equity vesting terms and performance expectations tied to his role.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Target equity award $10.0 million Aggregate target value of restricted stock and stock options for new CFO
Base salary $600,000 Annual base salary for Nate Olmstead as CFO
Target annual bonus $600,000 Initial target annual bonus for new CFO
Signing bonus $600,000 One-time signing bonus under employment agreement
CFO effective date July 9, 2026 Date Nate Olmstead assumes CFO role
CFO age 54 years Age of Nate Olmstead at time of appointment
restricted stock award financial
"a grant of a time-based restricted stock award for shares of the Company’s Class A common stock"
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.
stock option financial
"and a stock option to purchase shares of Class A Common Stock"
A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.
signing bonus financial
"an initial target annual bonus of $600,000 and (iii) a signing bonus of $600,000"
indemnification agreement regulatory
"will enter into its standard form of indemnification agreement with Mr. Olmstead"
An indemnification agreement is a contract in which one party promises to cover losses, costs, or legal claims that another party might face, acting like a tailored safety net or private insurance policy. For investors, it matters because such agreements shift potential financial risk away from a company or its officers and onto the indemnifier, which can affect a company’s future liabilities, cash flow and how risky the investment appears during deal-making or litigation.
chief accounting officer financial
"Ms. Davis will continue to serve as the Company’s chief accounting officer"
A chief accounting officer is a senior executive responsible for overseeing a company's financial records and ensuring all accounting practices are accurate and compliant with regulations. They play a key role in preparing financial reports that help investors understand the company's financial health, much like a trusted navigator guiding a ship through complex waters. Their work ensures transparency and trust in the company's financial information.
Item 5.02 Departure of Directors or Certain Officers regulatory
"Item 5.02 Departure of Directors or Certain Officers; Election of Directors"
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0001671933false00016719332026-06-012026-06-01

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): June 1, 2026
THE TRADE DESK, INC.
(Exact name of registrant as specified in its charter)
Nevada
001-37879
27-1887399
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
VenturaCalifornia 93001
(Address of principal executive offices) (Zip Code)
(805585-3434
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share
TTD
The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o



Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On June 1, 2026, The Trade Desk, Inc. (the “Company”) announced the appointment of Nate Olmstead, age 54, as the Company’s chief financial officer. Mr. Olmstead’s appointment as the Company’s chief financial officer will be effective as of July 9, 2026. Mr. Olmstead will replace Tahnil Davis, who is acting as the Company’s interim chief financial officer. Ms. Davis will continue to serve as the Company’s chief accounting officer.

Mr. Olmstead will be joining the Company from Penguin Solutions, Inc., an artificial intelligence infrastructure and technology solutions company, where he has served as senior vice president and chief financial officer since June 2024. From June 2019 to February 2023, Mr. Olmstead served as the chief financial officer of Logitech International S.A., a multinational technology company. Mr. Olmstead initially joined Logitech in April 2019 as head of business finance before being appointed chief financial officer. Previously, Mr. Olmstead held a number of financial leadership roles during his 16 years at Hewlett Packard Company and Hewlett Packard Enterprise, a global technology company, including vice president of finance for global operations; vice president of finance, EG Global Supply Chain and Quality; vice president of finance, HP Storage and HP Converged Systems; and director of HP investor relations. He holds a B.A. in quantitative economics from Stanford University and an M.B.A. from Harvard Business School.

There are no arrangements or understandings between Mr. Olmstead and any other persons pursuant to which he was appointed as the chief financial officer of the Company. There are no family relationships between Mr. Olmstead and any director, executive officer or any person nominated or chosen by the Company to become a director or executive officer. No information is required to be disclosed with respect to Mr. Olmstead pursuant to Item 404(a) of Regulation S‑K.

The Company also entered into an offer letter and an employment agreement with Mr. Olmstead, and will enter into its standard form of indemnification agreement with Mr. Olmstead. The offer letter with Mr. Olmstead provides for, among other things, a grant of a time-based restricted stock award for shares of the Company’s Class A common stock, par value $0.000001 per share (the “Class A Common Stock”), and a stock option to purchase shares of Class A Common Stock, with an aggregate target equity amount of $10.0 million. The employment agreement provides for, among other things, (i) a base salary of $600,000, (ii) an initial target annual bonus of $600,000 and (iii) a signing bonus of $600,000.

The foregoing summary of the offer letter and employment agreement does not purport to be complete and is qualified in its entirety by the full text of the offer letter and employment agreement, copies of which will be filed with the Company’s Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2026.

A copy of the press release announcing the chief financial officer appointment is attached hereto as Exhibit 99.1.











Item 9.01    Financial Statements and Exhibits.
(d)    The following exhibits are being filed herewith:
Exhibit No.
Description
99.1
Press release of the Company, dated June 1, 2026.
104
Cover Page Interactive Data File (formatted as Inline XBRL).





















SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
THE TRADE DESK, INC.

Date: June 1, 2026
By:
/s/ Jay Grant
Jay Grant
Chief Legal Officer



Exhibit 99.1
The Trade Desk Announces Nate Olmstead as Chief Financial Officer

Interim CFO Tahnil Davis to Resume Previous Role as Chief Accounting Officer

VENTURA, California – June 1, 2026. The Trade Desk, a leading global advertising technology company, today announced the appointment of Nate Olmstead as Chief Financial Officer, effective July 9, 2026, to drive sustained accelerated growth and scale for the company. Olmstead will report to Jeff Green, The Trade Desk’s CEO and Co-Founder.

“From our earliest days, The Trade Desk has focused on building for the long term — for our clients, our partners and the broader open internet,” said Jeff Green. “Nate deeply understands that mission and brings the experience, rigor and leadership to help guide our next phase of growth. I look forward to having him on our leadership team.”

Olmstead joins from Penguin Solutions, an artificial intelligence infrastructure and technology solutions company, where he was SVP and CFO. Prior to that, he served as CFO of Logitech International S.A., a multinational company. He also held a number of financial leadership roles during his 16 years at Hewlett Packard Company and Hewlett Packard Enterprise.

“The Trade Desk has built a remarkably strong and differentiated business over the past decade, and I admire the commitment to helping shape a better, more open internet,” said Olmstead. “I’m excited to join the team and help support the company’s consistent growth and profitability in the future.”

Tahnil Davis, who served as interim CFO, will continue to serve as Chief Accounting Officer, the title she held before taking on the interim role.

“I’m very appreciative of Tahnil’s continued commitment to The Trade Desk,” said Jeff Green. “She has been a trusted steward of our finances for over a decade, and I look forward to her continuing to serve as our Chief Accounting Officer and an advisor to both myself and Nate.”

An 11-year veteran of the company, Davis will work closely with Olmstead on the transition and report into Olmstead.

About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn, and YouTube.








Contact

Pat Wentling
Communications
PR@thetradedesk.com

Jake Graves
Investor Relations
IR@thetradedesk.com

FAQ

Who is the new CFO of The Trade Desk (TTD)?

The Trade Desk appointed Nate Olmstead as chief financial officer, effective July 9, 2026. He previously served as CFO of Penguin Solutions and Logitech and held senior finance roles at Hewlett Packard companies, bringing extensive technology-sector finance experience.

What is Nate Olmstead’s compensation as The Trade Desk (TTD) CFO?

Nate Olmstead will receive a $600,000 base salary, an initial target annual bonus of $600,000, and a $600,000 signing bonus. He will also receive restricted stock and stock options in Class A common stock with an aggregate target equity value of $10.0 million.

When does The Trade Desk’s (TTD) new CFO start his role?

Nate Olmstead’s appointment as chief financial officer becomes effective on July 9, 2026. Until then, interim CFO Tahnil Davis continues in that role before resuming her prior position as chief accounting officer once the transition is complete.

What happens to interim CFO Tahnil Davis at The Trade Desk (TTD)?

Interim CFO Tahnil Davis will resume her previous position as chief accounting officer. She will report to Nate Olmstead after he becomes CFO and will work closely with him on the transition, continuing her long tenure overseeing The Trade Desk’s financial reporting.

What equity awards will The Trade Desk (TTD) grant its new CFO?

The offer letter provides for a time-based restricted stock award and a stock option to purchase Class A common stock. Together they have an aggregate target equity value of $10.0 million, intended to align his compensation with company performance.

Filing Exhibits & Attachments

4 documents