Trade Desk director sells 152,828 shares

Trade Desk, Inc. director Kathryn E. Falberg reported significant insider sales of Class A common stock.

Rhea-AI Filing Summary

Trade Desk, Inc. director Kathryn E. Falberg reported significant insider sales of Class A common stock. On March 5, 2026, she executed two open-market sale transactions totaling 152,828 shares.

She sold 102,828 shares held directly at a weighted average price of $30.45 per share, leaving 1,946 shares owned directly after the sale. A separate sale of 50,000 shares was made through a family trust at a weighted average price of $30.48 per share, after which that trust position was reduced to zero.

The reported prices reflect weighted averages for multiple trades, with transactions executed in ranges of $30.25–$30.60 and $30.36–$30.56, respectively.

Insider Trade Summary

Net Seller: 152,828 shares

Net Sell 2 txns

Insider FALBERG KATHRYN E

Role Director

Sold 152,828 shs ($4.66M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	102,828	$30.45	$3.13M
Sale	Class A Common Stock	50,000	$30.48	$1.52M

Holdings After Transaction: Class A Common Stock — 1,946 shares (Direct); Class A Common Stock — 0 shares (Indirect, By Family Trust)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $30.25 to $30.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
2. F2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $30.36 to $30.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Trade Desk (TTD) shares did Kathryn E. Falberg sell?

Kathryn E. Falberg reported open-market sales totaling 152,828 shares of Trade Desk Class A common stock. This included 102,828 shares sold from her direct holdings and 50,000 shares sold indirectly through a family trust in separate transactions.

What prices did Kathryn E. Falberg receive for her TTD share sales?

Falberg’s reported share sales used weighted average prices of $30.45 and $30.48 per share. The actual trades occurred in multiple executions within price ranges of $30.25–$30.60 and $30.36–$30.56, respectively, on March 5, 2026.

How did these insider sales affect Kathryn E. Falberg’s direct TTD holdings?

After selling 102,828 directly held shares, Falberg reported owning 1,946 shares of Trade Desk Class A common stock directly. The filing indicates this reduced but did not eliminate her direct equity position in the company as of the transaction date.

What happened to the Trade Desk shares held through Kathryn E. Falberg’s family trust?

The filing shows a sale of 50,000 Trade Desk shares held indirectly through a family trust. Following this transaction, the trust’s reported balance in the relevant Class A common stock position was reduced to 0 shares as of March 5, 2026.

Were Kathryn E. Falberg’s TTD transactions single trades or multiple executions?

The reported prices are weighted averages, meaning each transaction consisted of multiple executions. The filing notes trades occurred across price ranges of $30.25–$30.60 and $30.36–$30.56, with full per-trade details available upon request to the company or regulators.

What role does Kathryn E. Falberg hold at Trade Desk (TTD)?

According to the insider report, Kathryn E. Falberg is a director of Trade Desk, Inc. The Form 4 filing reflects transactions in the company’s Class A common stock associated with her direct holdings and a related family trust.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 03/09/2026 - 06:59 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FALBERG KATHRYN E

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CA 93001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/05/2026		S		102,828	D	$30.45(1)	1,946	D
Class A Common Stock	03/05/2026		S		50,000	D	$30.48(2)	0	I	By Family Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $30.25 to $30.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $30.36 to $30.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.