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[Form 4] Trade Desk, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

The Trade Desk, Inc. (TTD) reported insider activity by its Chief Legal Officer, Jay R. Grant, on a Form 4. On 11/15/2025, several small transactions in Class A common stock were recorded with code “F,” which indicates shares were withheld to cover taxes on vesting equity awards. The reported tax withholdings covered 1,767, 2,652, 2,076, and 2,848 shares at a price of $41.93 per share, tied to restricted stock awards granted between April 2022 and April 2025. Following these transactions, Grant beneficially owned 199,561 shares of Class A common stock directly.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GRANT JAY R

(Last) (First) (Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CA 93001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/15/2025 F 1,767(1) D $41.93 207,137 D
Class A Common Stock 11/15/2025 F 2,652(2) D $41.93 204,485 D
Class A Common Stock 11/15/2025 F 2,076(3) D $41.93 202,409 D
Class A Common Stock 11/15/2025 F 2,848(4) D $41.93 199,561 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 26, 2022.
2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 24, 2023.
3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
4. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant 11/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Trade Desk (TTD) report on this Form 4?

The Form 4 reports that Chief Legal Officer Jay R. Grant had multiple transactions in Class A common stock on 11/15/2025, all coded “F” for shares withheld to pay taxes on vesting restricted stock awards.

How many Trade Desk (TTD) shares were withheld to cover taxes?

The filing shows tax-withholding transactions for 1,767, 2,652, 2,076, and 2,848 shares of Class A common stock, each at a price of $41.93 per share.

Why were Trade Desk (TTD) shares withheld from Jay R. Grant?

The explanation states that in each case, the shares were withheld at Grant’s election to satisfy tax withholding obligations related to the partial vesting of restricted stock awards granted in 2022, 2023, 2024, and 2025.

What is Jay R. Grant’s role at Trade Desk (TTD)?

Jay R. Grant is identified as an Officer of The Trade Desk, Inc., with the title of Chief Legal Officer, and is the reporting person on this Form 4.

How many Trade Desk (TTD) shares does Jay R. Grant own after these transactions?

After the reported tax-withholding transactions, Jay R. Grant beneficially owned 199,561 shares of Trade Desk Class A common stock, held directly.

What does transaction code “F” mean in this Trade Desk (TTD) Form 4?

Transaction code “F” indicates that the shares were withheld by the issuer to satisfy tax withholding obligations in connection with the vesting of equity awards, rather than an open-market purchase or sale.

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