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[Form 4] Trade Desk, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Trade Desk, Inc. (TTD) President and CEO Jeffrey Terry Green filed a Form 4 reporting internal transfers of Class A common stock. On 11/15/2025, Green moved 28,028 shares from his direct holdings to a trust he controls at a reported price of $0, leaving him with 285,857 shares held directly. The same number of shares, 28,028, is now shown as indirectly owned through the Jeff Green Trust, over which he has voting and investment control. The filing also shows additional indirect ownership of 670,901 shares held by the Jeff T. Green Family Foundation, where he similarly exercises control.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Green Jeffrey Terry

(Last) (First) (Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CA 93001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/15/2025 G 28,028(1) D $0 285,857 D
Class A Common Stock 11/15/2025 G 28,028(1) A $0 86,393 I See Footnote(2)
Class A Common Stock 670,901 I See Footnote(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green 11/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did TTD’s Jeffrey Terry Green report in this Form 4 filing?

Jeffrey Terry Green reported transfers of 28,028 shares of Trade Desk Class A common stock from his direct ownership to a trust he controls, with no sale proceeds reported.

How many Trade Desk (TTD) shares does Jeff Green now hold directly and indirectly?

After the reported transactions, Jeff Green holds 285,857 Class A shares directly, 86,393 shares indirectly through the Jeff Green Trust, and 670,901 shares indirectly through the Jeff T. Green Family Foundation.

What is the nature of the share transfer reported by Jeff Green for TTD?

The Form 4 describes a transfer coded as G, representing a move of 28,028 shares of Class A common stock from Jeff Green personally to a trust he controls, at a reported price of $0.

Who controls the trusts and foundation holding TTD shares for Jeff Green?

The Jeff Green Trust is held by Jeff Green as trustee, and the Jeff T. Green Family Foundation is an entity where he is the sole member and director, giving him voting and investment control over their TTD shares.

Does this TTD Form 4 filing indicate insider selling in the market?

The filing shows internal transfers of 28,028 shares at a reported price of $0 to a trust, and lists foundation holdings; it does not describe open-market sales.

What roles does Jeffrey Terry Green hold at Trade Desk, Inc. (TTD)?

Jeffrey Terry Green is reported as a Director, a 10% Owner, and an Officer serving as President and CEO of Trade Desk, Inc.

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