[Form 4] The Trade Desk, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Insider stock withholding for taxes following RSU vesting at Trade Desk (TTD)

Samantha Jacobson, a director and Chief Strategy Officer at Trade Desk, reduced her direct holdings via a series of share withholdings related to the partial vesting of restricted stock units. On 08/15/2025 she had multiple transactions withholding a total of 6,445 shares at $52.12 per share to satisfy tax obligations tied to RSU grants from 2021 through 2025. After these withholdings her reported direct Class A common stock holdings ranged from 166,952 down to 161,138 shares across the reported lines.

Positive

• RSU vesting occurred across multiple grant years (2021, 2022, 2023, 2024, 2025), indicating compensation realization
• Clear explanations are provided for each withholding event, showing transparency in the Form 4 disclosure

Negative

• Reduction in direct beneficial ownership of Class A shares totaling 6,445 withheld shares at $52.12 per share
• Insider sold/withheld shares which modestly decreases the reporting person's stake in TTD

Insights

Financial Analyst

TL;DR: Routine RSU tax-withholding sales; reflects compensation vesting, not an open-market directional sale.

The transactions are described as shares withheld to satisfy tax withholding on vested restricted stock units from multiple grant dates. These are non-discretionary withholding events tied to compensation, so they do not signal an intentional liquidity-driven disposition by the insider. The aggregated withheld amount (6,445 shares at $52.12) modestly reduces direct ownership but is a common administrative outcome of RSU vesting.

Corporate Governance Expert

TL;DR: Compliance filing shows standard tax-withholding treatment of vested equity; governance processes appear followed.

The Form 4 indicates the reporting person used share withholding to satisfy tax obligations across several RSU grants, with explicit explanations for each withholding. The filing includes the reporting person's roles as director and officer, and an attorney-in-fact signature, consistent with standard procedural compliance. No indication of unusual timing or connected-party transactions is provided in the form.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jacobson Samantha

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CA 93001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/15/2025		F		237(1)	D	$52.12	166,952	D
Class A Common Stock	08/15/2025		F		569(2)	D	$52.12	166,383	D
Class A Common Stock	08/15/2025		F		300(3)	D	$52.12	166,083	D
Class A Common Stock	08/15/2025		F		1,049(4)	D	$52.12	165,034	D
Class A Common Stock	08/15/2025		F		1,643(5)	D	$52.12	163,391	D
Class A Common Stock	08/15/2025		F		2,253(6)	D	$52.12	161,138	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 17, 2021.

2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022.

3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.

4. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.

5. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.

6. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.

Remarks:

	/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Samantha Jacobson report on the Form 4 for TTD?

The Form 4 reports share withholdings totaling 6,445 Class A shares to satisfy tax withholding from partial vesting of RSUs.

Were the transactions open-market sales or tax withholdings?

The transactions are described as shares withheld to satisfy tax withholding related to vested restricted stock units, not open-market discretionary sales.

What price per share is reported on the Form 4?

Each withholding transaction lists a price of $52.12 per share.

Which grant years are associated with the withheld shares?

Withholdings are linked to RSU grants from March 17, 2021; March 2, 2022; April 26, 2022; April 24, 2023; April 23, 2024; and April 15, 2025.

What roles does the reporting person hold at Trade Desk (TTD)?

The reporting person is listed as a Director and the company's Chief Strategy Officer.