Were the Trade Desk COO’s reported share dispositions open-market sales?

No, the reported dispositions were not open-market sales. The transactions used code “F” and are described as shares withheld to satisfy tax withholding obligations when restricted stock awards partially vested, rather than discretionary selling in the market.

Which awards triggered the Trade Desk COO’s tax-withholding share dispositions?

The tax-withholding dispositions were tied to partial vesting of Restricted Stock Awards. Footnotes explain they relate to awards granted on April 3, 2025 and March 3, 2026, with shares withheld at the reporting person’s election to cover tax obligations.

Trade Desk (NASDAQ: TTD) COO withholds shares to cover RSU tax obligations

Filing Impact

(Moderate)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Trade Desk, Inc. Chief Operating Officer Vivek Kundra reported routine tax-related share dispositions tied to restricted stock vesting. On May 15, 2026, a total of 9,340 shares of Class A Common Stock were withheld at a price of $21.15 per share to cover tax obligations on partial vesting of Restricted Stock Awards granted on April 3, 2025 and March 3, 2026.

These “F” code transactions are tax-withholding dispositions, not open-market sales. After the transactions, Kundra directly held 241,113 and 244,259 shares in the reported entries, and a footnote states this includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Kundra Vivek

Role Chief Operating Officer

Type	Security	Shares	Price	Value
Tax Withholding	Class A Common Stock	6,194	$21.15	$131K
Tax Withholding	Class A Common Stock	3,146	$21.15	$67K

Holdings After Transaction: Class A Common Stock — 244,259 shares (Direct, null)

Footnotes (1)

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 3, 2025. Includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.

Key Figures

Tax-withholding shares (total): 9,340 shares First tax-withholding lot: 3,146 shares Second tax-withholding lot: 6,194 shares +3 more

6 metrics

Tax-withholding shares (total) 9,340 shares Shares withheld for tax obligations on May 15, 2026

First tax-withholding lot 3,146 shares Class A Common Stock withheld at $21.15 per share

Second tax-withholding lot 6,194 shares Class A Common Stock withheld at $21.15 per share

Holdings after transaction (line 1) 241,113 shares Direct Class A holdings following first reported entry

Holdings after transaction (line 2) 244,259 shares Direct Class A holdings including ESPP shares

ESPP acquisition 622 shares Shares acquired via Employee Stock Purchase Plan on May 15, 2026

Key Terms

Restricted Stock Award, Employee Stock Purchase Plan, tax withholding obligations, Class A Common Stock, +1 more

5 terms

Restricted Stock Award financial

"partial vesting of a Restricted Stock Award granted April 3, 2025"

A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.

Employee Stock Purchase Plan financial

"Includes 622 shares acquired through the Employee Stock Purchase Plan"

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

tax withholding obligations financial

"withheld at the election of the Reporting Person to satisfy tax withholding obligations"

Class A Common Stock financial

"security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

tax-withholding disposition financial

"transaction_action": "tax-withholding disposition""

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

Form 4 Insider Transactions: What Each Field Means →

05/19/2026 - 05:03 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kundra Vivek

(Last)

(First)

(Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA

CALIFORNIA

93001

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	05/15/2026		F		6,194⁽¹⁾	D	$21.15	244,259⁽²⁾	D
Class A Common Stock	05/15/2026		F		3,146⁽³⁾	D	$21.15	241,113	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 3, 2025.

2. Includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.

3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Vivek Kundra	05/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Trade Desk (TTD) COO Vivek Kundra report in this Form 4?

Vivek Kundra reported tax-related dispositions of Trade Desk Class A shares. A total of 9,340 shares were withheld on May 15, 2026 to satisfy tax obligations arising from the partial vesting of previously granted Restricted Stock Awards.

How many Trade Desk shares were withheld for taxes from the COO’s awards?

A total of 9,340 Trade Desk Class A shares were withheld for tax obligations. The filing shows 3,146 shares and 6,194 shares withheld at $21.15 per share in connection with partial vesting of Restricted Stock Awards.

What are the Trade Desk COO’s direct holdings after these transactions?

After the tax-withholding dispositions, the filing shows direct holdings of 241,113 and 244,259 Class A shares in the two reported lines. A footnote adds that this total includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.

Did the Trade Desk COO acquire any shares in connection with this date?

Yes, the filing notes 622 Class A shares were acquired through the Employee Stock Purchase Plan on May 15, 2026. This ESPP acquisition is referenced in a footnote and is included in the post-transaction direct share holdings reported.