TTD CEO Jeff Green gifts 105,818 shares
Trade Desk, Inc. President and CEO Jeff Green reported non-market transactions in Class A Common Stock.
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Form Type
4
Rhea-AI Filing Summary
Trade Desk, Inc. President and CEO Jeff Green reported non-market transactions in Class A Common Stock. On May 15, 2026, he made bona fide gifts totaling 105,818 shares, including 52,909 shares transferred to a trust he controls and 52,909 shares from his direct holdings, leaving 603,008 shares held directly. An employee stock option for 1,330 shares at an exercise price of $82.388 per share expired on its April 29, 2026 expiration date, with no remaining balance from that grant. He also reports indirect holdings through a limited partnership and foundation.
Insider Trade Summary
105,818 shares gifted
Gift
5 txns
Insider
Green Jeffrey Terry
Role
President and CEO
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Gift | Class A Common Stock | 52,909 | $0.00 | $0.00 |
| Gift | Class A Common Stock | 52,909 | $0.00 | $0.00 |
| Derivative Expiration | Employee Stock Option Exercise (Right to Buy) | 1,330 | $0.00 | $0.00 |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option Exercise (Right to Buy) — 0 contracts (Direct);
Class A Common Stock — 603,008 shares (Direct);
Class A Common Stock — 1,005,539 shares (Indirect, See Footnote);
Class A Common Stock — 6,000,000 shares (Indirect, By Limited Partnership)
Footnotes (5)
- F1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
- F2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
- F3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
- F4. This option was previously reported as covering 133 shares at an exercise price of $823.88 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
- F5. The option was granted on April 29, 2021, with a Vesting Commencement Date ("VCD") of December 29, 2024. One-fourth (1/4th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Key Figures
Total shares gifted: 105,818 shares
Gift to trust: 52,909 shares
Direct gift: 52,909 shares
+2 more
5 metrics
Total shares gifted
105,818 shares
Bona fide gifts of Class A Common Stock on May 15, 2026
Gift to trust
52,909 shares
Transfer from reporting person to a trust he controls
Direct gift
52,909 shares
Bona fide gift from direct holdings on May 15, 2026
Direct holdings after gifts
603,008 shares
Class A Common Stock held directly following May 15, 2026 gifts
Expired stock option
1,330 shares at $82.388
Employee stock option expiration on April 29, 2026
Key Terms
bona fide gift, Employee Stock Option, 10-for-1 stock split, Vesting Commencement Date, +1 more
5 terms
bona fide gift financial
"transaction_code_description: "Bona fide gift" for Class A Common Stock transfers"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
Employee Stock Option financial
"security_title: "Employee Stock Option Exercise (Right to Buy)""
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
10-for-1 stock split financial
"adjusted to reflect a 10-for-1 stock split effective June 16, 2021"
Vesting Commencement Date financial
"with a Vesting Commencement Date ("VCD") of December 29, 2024"
The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.
Limited Partnership financial
"Represents securities held by Limited Partnership in indirect holdings entry"
A limited partnership is a legal business structure with two types of partners: at least one general partner who runs the business and bears full legal responsibility, and one or more limited partners who contribute money, share profits, and have liability capped at their investment. For investors, it matters because it separates control from financial exposure — like putting money into a store without managing it — and affects how returns, risks, taxes and transferability of ownership are handled.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did TTD CEO Jeff Green report in this Form 4?
Jeff Green reported bona fide gifts of 105,818 Class A shares and the expiration of a stock option for 1,330 shares. These are non-market transactions and do not reflect open-market buying or selling activity.
What are Jeff Green’s direct Trade Desk (TTD) holdings after these transactions?
After the reported gift transactions, Jeff Green directly holds 603,008 Class A shares. Additional indirect holdings are reported through a trust, a family foundation, and a limited partnership, where he has investment and voting control according to the footnotes.
What happened to Jeff Green’s employee stock option in this TTD filing?
An employee stock option covering 1,330 shares of Class A Common Stock at an exercise price of $82.388 per share expired on April 29, 2026. The position now shows zero shares remaining from that specific option grant.
How are Jeff Green’s indirect Trade Desk (TTD) holdings structured?
Indirect holdings are reported through the Jeff Green Trust, the Jeff T. Green Family Foundation, and a limited partnership. Footnotes state he has investment and voting control over these entities and may be deemed to beneficially own their Class A share positions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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