STOCK TITAN

Trade Desk (TTD) COO uses 7,033 shares to settle tax bill

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. (TTD) reported that Chief Operating Officer Vivek Kundra had 7,033 shares of Class A Common Stock withheld on August 15, 2026 to cover tax obligations from partial vesting of previously granted Restricted Stock Awards. Two separate tax-withholding dispositions of 2,320 and 4,713 shares were recorded at a reference value of $14.14 per share. These are non-market transactions used to satisfy tax withholding requirements rather than discretionary open-market sales.

Positive

  • None.

Negative

  • None.
Insider Kundra Vivek
Role Chief Operating Officer
Type Security Shares Price Value
Tax Withholding Class A Common Stock F1 2,320 $14.14 $33K
Tax Withholding Class A Common Stock F2 4,713 $14.14 $67K
Holdings After Transaction: Class A Common Stock — 234,080 shares (Direct)
Footnotes (2)
  1. F1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 3, 2025.
  2. F2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
Shares withheld for taxes (total) 7,033 shares Total Class A shares withheld on August 15, 2026 for tax withholding obligations
First withholding lot 2,320 shares Class A shares withheld for taxes from April 3, 2025 Restricted Stock Award vesting
Second withholding lot 4,713 shares Class A shares withheld for taxes from March 3, 2026 Restricted Stock Award vesting
Reference price per share $14.14 per share Per-share value used in both August 15, 2026 tax-withholding entries
Number of tax-withholding transactions 2 Code F dispositions reported for payment of tax liability by withholding shares
Restricted Stock Award financial
"in connection with the partial vesting of a Restricted Stock Award granted April 3, 2025"
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.
tax withholding obligations financial
"withheld at the election of the Reporting Person to satisfy tax withholding obligations"
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Payment of tax liability by delivering or withholding securities financial
"transaction_code_description": "Payment of tax liability by delivering or withholding securities"

FAQ

What insider transaction did Trade Desk (TTD) report for COO Vivek Kundra?

Trade Desk reported that COO Vivek Kundra had 7,033 shares of Class A Common Stock withheld on August 15, 2026 to satisfy tax withholding obligations from partial vesting of Restricted Stock Awards.

How many Trade Desk (TTD) shares were withheld in each transaction?

Two withholding transactions occurred: one for 2,320 shares and another for 4,713 shares of Class A Common Stock. Together they total 7,033 shares used to cover tax obligations related to vesting equity awards.

What price per share was used in the Trade Desk (TTD) Form 4 tax-withholding entries?

Both tax-withholding entries for Vivek Kundra reference a per-share value of $14.14. This value is used for the Form 4 reporting and relates to shares withheld to satisfy tax liabilities, not open-market trades.

Were the reported Trade Desk (TTD) insider transactions open-market sales?

No. The filing states the 7,033 shares were withheld to satisfy tax withholding obligations upon partial vesting of Restricted Stock Awards, indicating administrative tax-settlement transactions rather than discretionary open-market sales.

Which equity awards triggered the Trade Desk (TTD) tax-withholding for Vivek Kundra?

The tax-withholding relates to partial vesting of two Restricted Stock Awards, one granted on April 3, 2025, and another on March 3, 2026. Shares were withheld at Kundra’s election to cover associated tax obligations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kundra Vivek

(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CALIFORNIA 93001

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Operating Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/15/2026F2,320(1)D$14.14238,793D
Class A Common Stock08/15/2026F4,713(2)D$14.14234,080D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 3, 2025.
2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Vivek Kundra08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)