Trade Desk grants CEO 7M options at $14.97
Trade Desk granted its CEO 7 million long-dated stock options with multi-tier performance and service-based vesting conditions.
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Form Type
4
Rhea-AI Filing Summary
Trade Desk, Inc. (TTD) reported that President and CEO Jeffrey Terry Green received a grant of 7,000,000 employee stock options on September 14, 2026. The options have an exercise price of $14.97 per share, expire on September 14, 2036, and vest in seven performance-based tranches tied to specified stock price targets and continued service.
Insider Trade Summary
Grant/Award: 7,000,000 shares
Grant/Award
1 txn
Insider
Green Jeffrey Terry
Role
President and CEO
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Employee Stock Option (Right to Buy) F1 | 7,000,000 | $0.00 | $0.00 |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 7,000,000 contracts (Direct)
Holdings Before and After:
Employee Stock Option (Right to Buy), 0 to 7,000,000 contracts (Direct)
Footnotes (1)
- F1. The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.
Key Figures
Options granted: 7,000,000 options
Exercise price: $14.97 per share
Expiration date: September 14, 2036
+4 more
7 metrics
Options granted
7,000,000 options
Employee stock option grant to CEO Jeffrey Terry Green on September 14, 2026
Exercise price
$14.97 per share
Exercise price of the employee stock option grant
Expiration date
September 14, 2036
Option term end date for the CEO grant
First three vesting tranches
1,200,000; 1,200,000; 1,200,000 shares
Initial vesting tranches over the ten-year term
Remaining vesting tranches
1,000,000; 800,000; 800,000; 800,000 shares
Later vesting tranches over the ten-year term
Stock price hurdles
$18, $30, $45, $60, $75, $90, $105
Closing price targets required for each vesting tranche
Service condition
Continued CEO or other approved service
Required as of each applicable vesting date
Key Terms
Employee Stock Option (Right to Buy), vesting, closing price, Class A Common Stock, +1 more
5 terms
Employee Stock Option (Right to Buy) financial
"security titled "Employee Stock Option (Right to Buy)" was granted"
vesting financial
"The shares subject to the option vest in seven tranches"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
closing price financial
"if the closing price of the Issuer's Class A Common Stock"
Class A Common Stock financial
"the Issuer's Class A Common Stock measured over any 20-consecutive"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
20-consecutive-trading-day period financial
"measured over any 20-consecutive-trading-day period equals or exceeds"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did TTD disclose about Jeffrey Green’s new equity award?
Trade Desk granted Jeffrey Terry Green 7,000,000 employee stock options on September 14, 2026, at an exercise price of $14.97 per share, expiring September 14, 2036, with vesting based on stock price hurdles and continued service.
What are the key vesting conditions for the new TTD CEO options?
The 7,000,000 options vest in seven tranches of 1,200,000; 1,200,000; 1,200,000; 1,000,000; 800,000; 800,000; and 800,000 shares over a ten-year term if the closing price equals or exceeds $18, $30, $45, $60, $75, $90, and $105, respectively, with continued service.
What is the exercise price and term of the new TTD options grant?
The employee stock options granted to Jeffrey Terry Green have an exercise price of $14.97 per share and a ten-year term, expiring on September 14, 2036, subject to their performance and service-based vesting conditions.
Is the new TTD CEO option grant reported under a Rule 10b5-1 plan?
No. The filing’s Rule 10b5-1 checkbox is not marked as being pursuant to a trading plan, and no footnote states that the 7,000,000-option grant was made under a Rule 10b5-1 plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
