Trade Desk grants CEO 7M options at $14.97

Trade Desk granted its CEO 7 million long-dated stock options with multi-tier performance and service-based vesting conditions.

Rhea-AI Filing Summary

Trade Desk, Inc. (TTD) reported that President and CEO Jeffrey Terry Green received a grant of 7,000,000 employee stock options on September 14, 2026. The options have an exercise price of $14.97 per share, expire on September 14, 2036, and vest in seven performance-based tranches tied to specified stock price targets and continued service.

Insider Trade Summary

Grant/Award: 7,000,000 shares

Grant/Award 1 txn

Insider Green Jeffrey Terry

Role President and CEO

Type	Security	Shares	Price	Value
Grant/Award	Employee Stock Option (Right to Buy) F1	7,000,000	$0.00	$0.00

Holdings After Transaction: Employee Stock Option (Right to Buy) — 7,000,000 contracts (Direct)

Footnotes (1)

1. F1. The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Key Figures

Options granted: 7,000,000 options Exercise price: $14.97 per share Expiration date: September 14, 2036 +4 more

7 metrics

Options granted 7,000,000 options Employee stock option grant to CEO Jeffrey Terry Green on September 14, 2026

Exercise price $14.97 per share Exercise price of the employee stock option grant

Expiration date September 14, 2036 Option term end date for the CEO grant

First three vesting tranches 1,200,000; 1,200,000; 1,200,000 shares Initial vesting tranches over the ten-year term

Remaining vesting tranches 1,000,000; 800,000; 800,000; 800,000 shares Later vesting tranches over the ten-year term

Stock price hurdles $18, $30, $45, $60, $75, $90, $105 Closing price targets required for each vesting tranche

Service condition Continued CEO or other approved service Required as of each applicable vesting date

Key Terms

Employee Stock Option (Right to Buy), vesting, closing price, Class A Common Stock, +1 more

5 terms

Employee Stock Option (Right to Buy) financial

"security titled "Employee Stock Option (Right to Buy)" was granted"

vesting financial

"The shares subject to the option vest in seven tranches"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

closing price financial

"if the closing price of the Issuer's Class A Common Stock"

Class A Common Stock financial

"the Issuer's Class A Common Stock measured over any 20-consecutive"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

20-consecutive-trading-day period financial

"measured over any 20-consecutive-trading-day period equals or exceeds"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did TTD disclose about Jeffrey Green’s new equity award?

Trade Desk granted Jeffrey Terry Green 7,000,000 employee stock options on September 14, 2026, at an exercise price of $14.97 per share, expiring September 14, 2036, with vesting based on stock price hurdles and continued service.

What are the key vesting conditions for the new TTD CEO options?

The 7,000,000 options vest in seven tranches of 1,200,000; 1,200,000; 1,200,000; 1,000,000; 800,000; 800,000; and 800,000 shares over a ten-year term if the closing price equals or exceeds $18, $30, $45, $60, $75, $90, and $105, respectively, with continued service.

What is the exercise price and term of the new TTD options grant?

The employee stock options granted to Jeffrey Terry Green have an exercise price of $14.97 per share and a ten-year term, expiring on September 14, 2036, subject to their performance and service-based vesting conditions.

How many TTD shares are underlying Jeffrey Green’s new option grant?

The grant covers 7,000,000 shares of Trade Desk’s Class A Common Stock as the underlying security, matching the total number of employee stock options awarded in this Form 4 filing.

Is the new TTD CEO option grant reported under a Rule 10b5-1 plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as being pursuant to a trading plan, and no footnote states that the 7,000,000-option grant was made under a Rule 10b5-1 plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/16/2026 - 06:16 PM Accepted by SEC EDGAR 09/16/2026 - 06:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Green Jeffrey Terry

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CALIFORNIA 93001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$14.97	09/14/2026		A		7,000,000		(1)	09/14/2036	Class A Common Stock	7,000,000	$0	7,000,000	D

Explanation of Responses:

1. The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)