Trade Desk CFO granted 398K restricted shares

Trade Desk’s CFO received a large time-based restricted stock award that vests over roughly four years, increasing his direct equity stake.

Rhea-AI Filing Summary

Trade Desk, Inc. (symbol: TTD) is the issuer of record for a Form 4 filing submitted to the SEC. Olmstead Nathan reported acquisition or exercise transactions in this Form 4 filing.

Trade Desk, Inc. (TTD) reported that its Chief Financial Officer, Nathan Olmstead, received a grant of 398,262 shares of Class A common stock as a restricted stock award on September 14, 2026. Following this grant, he holds 644,324 shares of Class A common stock directly.

The award has a Vesting Commencement Date of September 14, 2026. One-sixteenth of the granted shares vest on November 15, 2026, and the remaining shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the company through each vesting date.

Insider Trade Summary

Grant/Award: 398,262 shares

Grant/Award 1 txn

Insider Olmstead Nathan

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock F1	398,262	$0.00	$0.00

Holdings After Transaction: Class A Common Stock — 644,324 shares (Direct)

Footnotes (1)

1. F1. Represents a restricted stock award with a Vesting Commencement Date of September 14, 2026. One-sixteenth (1/16th) of the granted shares vest on November 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Key Figures

Restricted stock award: 398,262 shares Price per share for award: $0.00 per share Shares owned after transaction: 644,324 shares +2 more

5 metrics

Restricted stock award 398,262 shares Class A common stock granted to CFO on September 14, 2026

Price per share for award $0.00 per share Reported transaction price for the restricted stock grant

Shares owned after transaction 644,324 shares Direct Class A holdings of CFO following the grant

Initial vesting fraction 1/16 of granted shares Vesting on November 15, 2026

Remaining vesting schedule 15 quarterly installments Ratable vesting on each quarterly anniversary after initial vest

Key Terms

restricted stock award, Vesting Commencement Date, quarterly anniversary

3 terms

restricted stock award financial

"Represents a restricted stock award with a Vesting Commencement Date of September 14, 2026."

A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.

Vesting Commencement Date financial

"Represents a restricted stock award with a Vesting Commencement Date of September 14, 2026."

The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.

quarterly anniversary financial

"the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter"

A quarterly anniversary marks the date that occurs every three months after a specific event, such as an investment or a business milestone. It is similar to a birthday that repeats four times a year, helping investors track the timing of important updates or changes. Recognizing these anniversaries allows investors to stay informed about progress and make timely decisions.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did TTD’s CFO report in this Form 4?

Nathan Olmstead, Chief Financial Officer of Trade Desk, Inc. (TTD), reported receiving a restricted stock award of 398,262 Class A shares on September 14, 2026, recorded as an acquisition at a stated price of $0.00 per share.

How many TTD shares does the CFO hold after this grant?

After the reported grant, Trade Desk’s CFO beneficially owns 644,324 shares of Class A common stock directly, according to the Form 4 disclosure.

How does the 398,262-share restricted stock award for TTD’s CFO vest?

The 398,262-share restricted stock award has a Vesting Commencement Date of September 14, 2026. One-sixteenth vests on November 15, 2026, and the remainder vests ratably over 15 quarters on each quarterly anniversary, subject to continued employment.

Was the TTD CFO’s Form 4 transaction made under a Rule 10b5-1 plan?

No. The filing indicates the Rule 10b5-1 checkbox is not affirmed, and there is no footnote stating that this restricted stock grant was made pursuant to a Rule 10b5-1 trading plan.

What is the reported price per share for the TTD restricted stock grant?

The Form 4 reports a transaction price of $0.00 per share for the 398,262-share Class A restricted stock award to the CFO, consistent with a compensation-related equity grant rather than a market purchase.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/14/2026 - 06:11 PM Accepted by SEC EDGAR 09/14/2026 - 06:10 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Olmstead Nathan

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CALIFORNIA 93001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/14/2026		A		398,262(1)	A	$0	644,324	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a restricted stock award with a Vesting Commencement Date of September 14, 2026. One-sixteenth (1/16th) of the granted shares vest on November 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Nathan Olmstead	09/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)