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Trade Desk (TTD) CAO uses 8,961 shares to pay taxes on vesting awards

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. (TTD) reported that Chief Accounting Officer & EVP Tahnil R. Davis had shares of Class A Common Stock withheld on 2026-08-15 to cover tax obligations tied to equity vesting. Four code F transactions disposed of a total of 8,961 shares at $14.14 per share, with shares delivered or withheld to satisfy tax withholding obligations arising from partial vesting of multiple Restricted Stock Unit Awards and a Restricted Stock Award, rather than open-market sales.

Positive

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Negative

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Insider Davis Tahnil R.
Role Chief Accounting Officer & EVP
Type Security Shares Price Value
Tax Withholding Class A Common Stock F1 1,220 $14.14 $17K
Tax Withholding Class A Common Stock F2 1,051 $14.14 $15K
Tax Withholding Class A Common Stock F3 1,373 $14.14 $19K
Tax Withholding Class A Common Stock F4 5,317 $14.14 $75K
Holdings After Transaction: Class A Common Stock — 242,708 shares (Direct)
Footnotes (4)
  1. F1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
  2. F2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 23, 2024.
  3. F3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 15, 2025.
  4. F4. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
Total shares disposed for tax withholding 8,961 shares Aggregate of four code F transactions on 2026-08-15
Per-share value used for tax withholding $14.14 per share Transaction price for all four Class A Common Stock entries
Shares withheld from 2023 RSU award 1,220 shares Tax withholding for partial vesting of RSU granted April 24, 2023
Shares withheld from 2024 RSU award 1,051 shares Tax withholding for partial vesting of RSU granted April 23, 2024
Shares withheld from 2025 RSU award 1,373 shares Tax withholding for partial vesting of RSU granted April 15, 2025
Shares withheld from 2026 Restricted Stock Award 5,317 shares Tax withholding for partial vesting of award granted March 3, 2026
Restricted Stock Unit Award financial
"partial vesting of a Restricted Stock Unit Award granted April 24, 2023"
A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.
Restricted Stock Award financial
"partial vesting of a Restricted Stock Award granted March 3, 2026"
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.
tax withholding obligations financial
"to satisfy tax withholding obligations in connection with the partial vesting"
code F financial
"code F transactions to satisfy tax withholding obligations from vesting"

FAQ

What insider transaction did TTD’s Chief Accounting Officer report on August 15, 2026?
On August 15, 2026, TTD’s Chief Accounting Officer Tahnil R. Davis had 8,961 shares of Class A Common Stock withheld at $14.14 per share. These were code F transactions to satisfy tax withholding obligations from vesting equity awards, not open-market sales.

Were the recent TTD insider transactions by Tahnil R. Davis market sales of stock?
No. The reported TTD transactions were code F dispositions, where shares were withheld or delivered to cover tax withholding obligations. They occurred in connection with partial vesting of Restricted Stock Unit Awards and a Restricted Stock Award, rather than discretionary market sales.

How many TTD shares were involved in Tahnil R. Davis’s tax-withholding transactions?
A total of 8,961 shares of TTD Class A Common Stock were disposed of across four transactions on August 15, 2026. Each transaction was reported at a price of $14.14 per share and classified as payment of tax liability by delivering or withholding securities.

What equity awards triggered the TTD tax-withholding transactions for Tahnil R. Davis?
The tax-withholding transactions were tied to partial vesting of Restricted Stock Unit Awards granted on April 24, 2023, April 23, 2024, and April 15, 2025, and a Restricted Stock Award granted on March 3, 2026. Shares were withheld to satisfy associated tax obligations.

What transaction code was used for the August 2026 TTD insider dispositions and what does it mean?
All four TTD insider transactions used code F, defined as “Payment of tax liability by delivering or withholding securities.” This indicates the 8,961 shares were used to cover tax withholding on vesting awards, rather than representing elective purchases or sales in the market.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Davis Tahnil R.
(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
(Street)
VENTURA CALIFORNIA 93001
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Accounting Officer & EVP
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/15/2026F1,220(1)D$14.14250,449D
Class A Common Stock08/15/2026F1,051(2)D$14.14249,398D
Class A Common Stock08/15/2026F1,373(3)D$14.14248,025D
Class A Common Stock08/15/2026F5,317(4)D$14.14242,708D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 23, 2024.
3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 15, 2025.
4. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
Remarks:
/s/ Kelli Faerber Attorney-in Fact for Tahnil R. Davis08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR