Trade Desk (TTD) CEO shifts shares into his own trust
Rhea-AI Filing Summary
For Trade Desk, Inc. (TTD), President and CEO Jeff Green, a more than 10% owner, reported internal transfers of Class A Common Stock on August 15, 2026. He made a bona fide gift transfer of 52,910 shares from his direct holdings to a trust he controls, so economic exposure remains with him. After the transfer, he held 550,098 shares directly and continued to hold additional shares indirectly, including 6,000,000 shares via a limited partnership and positions through the Jeff Green Trust and the Jeff T. Green Family Foundation.
Positive
- None.
Negative
- None.
Insider Trade Summary
105,820 shares gifted
Gift
4 txns
Insider
Green Jeffrey Terry
Role
President and CEO
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Gift | Class A Common Stock F1 | 52,910 | $0.00 | $0.00 |
| Gift | Class A Common Stock F1, F2 | 52,910 | $0.00 | $0.00 |
| holding | Class A Common Stock F3 | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 550,098 shares (Direct);
Class A Common Stock — 1,058,449 shares (Indirect, See Footnote);
Class A Common Stock — 6,000,000 shares (Indirect, By Limited Partnership)
Footnotes (3)
- F1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
- F2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
- F3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
Key Figures
Shares transferred as gift: 52,910 shares
Direct holdings after transaction: 550,098 shares
Indirect holdings by limited partnership: 6,000,000 shares
+2 more
5 metrics
Shares transferred as gift
52,910 shares
Bona fide gift transfer of Class A Common Stock on 2026-08-15
Direct holdings after transaction
550,098 shares
Class A Common Stock directly owned by Jeff Green following the gift
Indirect holdings by limited partnership
6,000,000 shares
Class A Common Stock held indirectly by Jeff Green through a limited partnership
Total gift shares reported
105,820 shares
Aggregate shares in bona fide gift-coded transactions in this filing
Gift price per share
$0.00 per share
Reported transaction price for the bona fide gift transfers
Key Terms
bona fide gift, indirect beneficially own, limited partnership, Class A Common Stock, +1 more
5 terms
bona fide gift financial
"transaction_code_description: "Bona fide gift" for the share transfer"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
indirect beneficially own financial
"may be deemed to indirectly beneficially own the shares held by the Trust"
limited partnership financial
"nature_of_ownership: "By Limited Partnership" for indirect holdings"
A limited partnership is a legal business structure with two types of partners: at least one general partner who runs the business and bears full legal responsibility, and one or more limited partners who contribute money, share profits, and have liability capped at their investment. For investors, it matters because it separates control from financial exposure — like putting money into a store without managing it — and affects how returns, risks, taxes and transferability of ownership are handled.
Class A Common Stock financial
"security_title: "Class A Common Stock" in each transaction entry"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
voting control financial
"has investment and voting control over the shares held by the Foundation"
FAQ
What insider transactions did TTD CEO Jeff Green report on August 15, 2026?
Jeff Green reported a bona fide gift transfer of 52,910 Class A shares from his direct holdings to a trust he controls. The filing also updates his indirect holdings through a family foundation and a limited partnership.
What are Jeff Green’s direct holdings in Trade Desk (TTD) after this transaction?
After the reported gift transfer, Jeff Green directly holds 550,098 shares of TTD Class A Common Stock. This figure reflects his remaining direct ownership position after moving 52,910 shares into a trust he controls.
What indirect Trade Desk (TTD) holdings does Jeff Green report through entities?
Jeff Green reports indirect ownership through the Jeff Green Trust, the Jeff T. Green Family Foundation, and a limited partnership holding 6,000,000 Class A shares. He has investment and voting control over these entities and may be deemed to beneficially own their shares.
Is the Trade Desk (TTD) Form 4 transaction a market sale or purchase?
The Form 4 reports bona fide gift transfers at $0.00 per share, not market sales or purchases. Shares were moved from Jeff Green’s direct ownership to a trust he controls, with no reported change in his overall economic interest in those shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
