UNFI CHRO completes PSU settlement while executing 10b5-1 sales
Rhea-AI Filing Summary
United Natural Foods, Inc. insider transaction summary
Danielle Benedict, Chief Human Resources Officer, reported multiple transactions in UNFI common stock. On 09/30/2025 she sold 6,250 shares at $33.84 and 5,405 shares at $37, reducing her direct holdings to 89,544 shares. She also received 6,504 performance share units that were settled one-for-one into shares at no cost, increasing her direct holdings to 96,048 shares after the settlement. The reported sales were effected under a Rule 10b5-1 trading plan adopted December 19, 2024. The filing includes a Power of Attorney signature for the reporting person.
Positive
- 6,504 PSUs converted one-for-one into shares at $0, increasing direct ownership to 96,048 shares
- Sales were effected under a Rule 10b5-1 trading plan, indicating preplanned, compliant disposition
Negative
- Reported sales of 11,655 shares reduced direct holdings (sales at $33.84 and $37.00) prior to PSU settlement
Insights
TL;DR Insider sold shares under a 10b5-1 plan while PSUs vested and were settled into stock, leaving net holdings modestly higher.
The reporting shows routine compensation settlement and preplanned selling activity. The 6,504 PSUs were converted one-for-one into shares with $0 purchase price, which increased direct beneficial ownership to 96,048 shares. Concurrently, the officer executed two sales totaling 11,655 shares under a Rule 10b5-1 plan, reducing holdings to 89,544 shares before the PSU settlement. These transactions are consistent with compensation realization and prearranged liquidity rather than opportunistic trading.
TL;DR Transactions reflect standard executive compensation settlement and orderly disposition via an established 10b5-1 plan.
The disclosure identifies that sales were made pursuant to a 10b5-1 trading plan, which supports defensible, rule-compliant sales by an officer. The settlement of performance share units indicates the Compensation Committee certified performance under the October 6, 2022 award, leading to issuance of 6,504 shares without purchase price. The presence of a Power of Attorney signature is an administrative detail customary in such filings.