URBN COO sells 9,391 shares at $73.19 average

URBAN OUTFITTERS INC Co-President & COO Frank Conforti reported an open-market sale of 9,391 common shares at a weighted average price of $73.186 per share on May 22, 2026.

Rhea-AI Filing Summary

URBAN OUTFITTERS INC Co-President & COO Frank Conforti reported an open-market sale of 9,391 common shares at a weighted average price of $73.186 per share on May 22, 2026. The sale price ranged from $73.05 to $73.33.

Following the transaction, Conforti directly holds 71,698 common shares and indirectly holds 448 common shares through a Profit Sharing Fund 401(k). The filing notes that detailed trade-by-trade pricing within the range is available upon request.

Insider Trade Summary

Net Seller: 9,391 shares

Net Sell 2 txns

Insider Conforti Frank

Role Co-President & COO

Sold 9,391 shs ($687K)

Type	Security	Shares	Price	Value
Sale	Common Shares	9,391	$73.186	$687K
holding	Common Shares	--	--	--

Holdings After Transaction: Common Shares — 71,698 shares (Direct); Common Shares — 448 shares (Indirect, By Profit Sharing Fund 401(k))

Footnotes (1)

1. F1. The price in Column 4 is a weighted average price. The price actually received ranged from $73.05 to $73.33. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.

Key Figures

Shares sold: 9,391 shares Weighted average sale price: $73.186 per share Price range: $73.05–$73.33 per share +2 more

5 metrics

Shares sold 9,391 shares Open-market sale on May 22, 2026

Weighted average sale price $73.186 per share Common shares sold on May 22, 2026

Price range $73.05–$73.33 per share Range of individual trade prices within the sale

Direct holdings after sale 71,698 shares Common shares directly owned after transaction

Indirect 401(k) holdings 448 shares Held via Profit Sharing Fund 401(k)

Key Terms

weighted average price, open-market sale, Profit Sharing Fund 401(k)

3 terms

weighted average price financial

"The price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Profit Sharing Fund 401(k) financial

"nature_of_ownership": "By Profit Sharing Fund 401(k)""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did URBN executive Frank Conforti report?

Frank Conforti reported an open-market sale of 9,391 URBN common shares. The transaction occurred on May 22, 2026, at a weighted average price of $73.186 per share, as disclosed in the Form 4 insider trading report.

At what price did Frank Conforti sell URBN shares in this Form 4?

The reported weighted average sale price was $73.186 per URBN share. The actual individual trade prices ranged from $73.05 to $73.33, with detailed breakdowns available from the reporting person upon request to authorized parties.

How many URBN shares does Frank Conforti hold after this reported sale?

After the reported transaction, Frank Conforti directly holds 71,698 URBN common shares. He also indirectly owns 448 additional common shares through a Profit Sharing Fund 401(k), according to the ownership tables in the Form 4 filing.

What does the weighted average price disclosure mean in the URBN Form 4?

The weighted average price indicates multiple trades were executed at different prices between $73.05 and $73.33. The reported $73.186 per share represents the average price across all these trades rather than a single execution price.

Is Frank Conforti’s 401(k) position in URBN shares disclosed in this filing?

Yes, the Form 4 shows an indirect holding of 448 URBN common shares. These shares are held through a Profit Sharing Fund 401(k), and are reported separately from Conforti’s directly owned 71,698 common shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 05/26/2026 - 05:21 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Conforti Frank

(Last) (First) (Middle)

5000 SOUTH BROAD STREET

(Street)

PHILADELPHIA PENNSYLVANIA 19112

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
URBAN OUTFITTERS INC [ URBN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Co-President & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Shares	05/22/2026		S		9,391	D	$73.186(1)	71,698	D
Common Shares								448	I	By Profit Sharing Fund 401(k)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price in Column 4 is a weighted average price. The price actually received ranged from $73.05 to $73.33. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.

	/s/ Frank Conforti	05/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)