Form 4: UWMC CEO sold 596,356 shares on 10/23–10/27 at $5.75–$5.87

Rhea-AI Filing Summary

UWM Holdings Corp (UWMC) reported insider transactions by Mat Ishbia and SFS Corp. Three open‑market sales of 596,356 Class A shares each occurred on 10/23/2025, 10/24/2025, and 10/27/2025 at weighted average prices of $5.75, $5.87, and $5.83, respectively, pursuant to a Rule 10b5‑1 plan adopted March 17, 2025.

Following the sales, indirect holdings reported were 4,203,460, then 3,607,104, then 3,010,748 shares. The reporting person also holds 279,989 shares directly and 180,737 RSUs that convert one‑for‑one to Class A and vest on March 1, 2026.

Insights

Equity Governance Analyst

CEO/10% holder sold shares via Rule 10b5-1 plan; ownership reduced; future RSU vesting disclosed.

UWM Holdings Corp (UWMC) reported insider sales by Mat Ishbia (CEO, Director, and 10% owner via SFS Corp) executed under a Rule 10b5-1 plan adopted on March 17, 2025. Across three trades on Oct 23, 2025, Oct 24, 2025, and Oct 27, 2025, a total of 1,789,068 Class A shares were sold at weighted average prices of $5.75, $5.87, and $5.83. Following these transactions, indirect holdings stand at 3,010,748 shares, with 279,989 shares held directly.

The sales were made pursuant to a pre-set plan, which can mitigate signaling concerns, but they still represent a reduction in insider exposure. The filing also discloses 180,737 Restricted Stock Units that convert one-for-one into Class A shares and vest on March 1, 2026, granted under the 2020 Omnibus Incentive Plan. These details clarify both near-term supply from sales and a future potential issuance from vesting.

Key items to watch include any additional Form 4 activity under the plan, changes to indirect holdings at SFS Corp, and the RSU vesting on March 1, 2026. Monitor aggregate volumes against typical trading liquidity to assess potential market absorption of insider sales.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
UWM Holdings Corp [ UWMC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
10/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/23/2025		S		596,356(1)	D	$5.75(2)	4,203,460	I	See Footnote(3)
Class A Common Stock	10/24/2025		S		596,356(1)	D	$5.87(4)	3,607,104	I	See Footnote(3)
Class A Common Stock	10/27/2025		S		596,356(1)	D	$5.83(5)	3,010,748	I	See Footnote(3)
Class A Common Stock								279,989	D(6)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(7)							(8)	(8)	Class A Common Stock	180,737		180,737	D

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

1. Name and Address of Reporting Person^*

SFS HOLDING CORP

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on March 17, 2025.

2. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.69 to $5.84 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

3. These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia. Mat Ishbia is the Chief Executive Officer and sole director of SFS Corp and serves as the investment advisor to the trust that owns the voting securities of SFS Corp, and therefore exercises all voting and dispositive power of the securities held by SFS Corp. In addition, trusts for the benefit of Mat Ishbia and his immediate family are shareholders of SFS Corp. By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization.

4. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.81 to $5.94 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

5. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.78 to $5.89 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

6. These shares are held directly by Mat Ishbia and SFS Corp. has no interests in these shares.

7. These Restricted Stock Units ("RSUs") convert to Class A Common Stock on a one-for-one basis.

8. These RSUs vest on March 1, 2026. The RSUs were granted pursuant to the 2020 Omnibus Incentive Plan.

Remarks:

	/s/ Mat Ishbia	10/27/2025
	/s/ Mat Ishbia, CEO, for SFS Holding Corp.	10/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions were disclosed for UWMC?

Three sales of 596,356 Class A shares each on 10/23/2025, 10/24/2025, and 10/27/2025 at weighted averages of $5.75, $5.87, and $5.83.

Was a Rule 10b5-1 plan used for the UWMC insider sales?

Yes. The sales were made pursuant to a Rule 10b5‑1 plan adopted by SFS Corp on March 17, 2025.

How many UWMC shares does the reporting person hold after the transactions?

Indirect holdings reported were 4,203,460, then 3,607,104, then 3,010,748 shares; additionally, 279,989 shares are held directly.

Who holds the indirect UWMC shares?

They are held by SFS Corp, a 10% holder. Mat Ishbia exercises voting and dispositive power over SFS Corp’s holdings.

What restricted stock units (RSUs) were reported for UWMC?

180,737 RSUs, converting one‑for‑one into Class A shares, vest on March 1, 2026 under the 2020 Omnibus Incentive Plan.

What were the price ranges for the UWMC sales?

Reported ranges: $5.69–$5.84 (10/23), $5.81–$5.94 (10/24), and $5.78–$5.89 (10/27).

What roles does the reporting person have at UWMC?

The reporting person is a Director, President and CEO, and a 10% Owner.