[Form 4] UWM Holdings Corporation Insider Trading Activity

Rhea-AI Filing Summary

Mat Ishbia and SFS Holding Corp reported multiple transactions in UWM Holdings Corp (UWMC) stock. The filings show sales executed under a 10b5-1 plan and the conversion/acquisition of UWM Paired Interests into Class A common shares. On 08/29/2025 Mat Ishbia sold 400,036 shares at a weighted average price of $5.70, reducing holdings to 498,128 shares held indirectly by SFS Corp. On 09/02/2025 SFS Corp acquired 4,200,000 Class A shares via conversion of UWM Paired Interests and Mat Ishbia sold 400,036 shares at a weighted average $5.59. On 09/03/2025 Mat Ishbia sold another 400,036 shares at a weighted average $5.65. Post-transactions SFS Corp and Mat Ishbia report indirect beneficial ownership and hold convertible interests and RSUs that convert one-for-one to Class A shares.

Insights

Securities Analyst

TL;DR: Insider sales under a 10b5-1 plan plus a large conversion into Class A shares, routine disclosure with mixed signals.

The Form 4 discloses structured sales by Mat Ishbia executed pursuant to a 10b5-1 plan and a significant conversion by SFS Holding Corp of 4,200,000 UWM Paired Interests into Class A Common Stock on 09/02/2025. The sales were executed at weighted-average prices in the $5.50–$5.78 range. Reporting clarifies indirect ownership through SFS Corp and continuing conversion rights that do not expire. For investors this is important transparency on insider liquidity and share count changes, but the filing does not contain operating results or forward guidance to assess motive or broader corporate impact.

Corporate Governance Expert

TL;DR: Disclosure aligns with rule 10b5-1 procedures and clarifies ownership structure; no regulatory issues stated.

The filing documents sales pursuant to a pre-established 10b5-1 plan adopted March 17, 2025, which, if valid, provides an affirmative defense under Rule 10b5-1. It also details that SFS Corp is a 10% holder and that Mat Ishbia has voting and dispositive power through corporate and trust relationships. The filing notes RSUs vesting on March 1, 2026 and conversion mechanics for Paired Interests. The form contains the required explanations and signatures; it does not allege any noncompliance or unresolved governance concerns.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
UWM Holdings Corp [ UWMC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/29/2025		S		400,036(1)	D	$5.7(2)	498,128	I	See Footnote(3)
Class A Common Stock	09/02/2025		C		4,200,000	A	(4)	4,698,128	I	See Footnote(3)
Class A Common Stock	09/02/2025		S		400,036(1)	D	$5.59(5)	4,298,092	I	See Footnote(3)
Class A Common Stock	09/03/2025		S		400,036(1)	D	$5.65(6)	3,898,056	I	See Footnote(3)
Class A Common Stock								279,989	D(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
UWM Paired Interests	(4)	09/02/2025		C			4,200,000	01/21/2021	(8)	Class A Common Stock	4,200,000	$0	1,372,282,620	I	See Footnote(3)
Restricted Stock Units	(9)							(10)	(10)	Class A Common Stock	180,737		180,737	D

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

1. Name and Address of Reporting Person^*

SFS HOLDING CORP

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on March 17, 2025.

2. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.62 to $5.78 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

3. These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia. Mat Ishbia is the Chief Executive Officer and sole director of SFS Corp and serves as the investment advisor to the trust that owns the voting securities of SFS Corp, and therefore exercises all voting and dispositive power of the securities held by SFS Corp. In addition, trusts for the benefit of Mat Ishbia and his immediate family are shareholders of SFS Corp. By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization.

4. Each UWM Paired Interest consists of one share of non-economic voting Class D Common Stock of UWM Holdings Corporation (the "Issuer") ("Class D Stock") and one Class B common units of UWM Holdings, LLC ("UWM LLC") ("Class B Common Units"), a subsidiary of the Issuer. Each UWM Paired Interest is convertible for one share of Class A Common Stock of the Issuer (i) at any time at the option of the holder or (ii) automatically upon transfer to a third person. These shares of Class A Common Stock were acquired by SFS Holding Corp. ("SFS Corp") upon the conversion of an equal number of UWM Paired Interests.

5. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.50 to $5.63 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

6. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.56 to $5.70 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

7. These shares are held directly by Mat Ishbia and SFS Corp. has no interests in these shares.

8. The conversion rights related to the UWM Paired Interests do not expire.

9. These Restricted Stock Units ("RSUs") convert to Class A Common Stock on a one-for-one basis.

10. These RSUs vest on March 1, 2026. The RSUs were granted pursuant to the 2020 Omnibus Incentive Plan.

Remarks:

	/s/ Mat Ishbia	09/03/2025
	/s/ Mat Ishbia, CEO, for SFS Holding Corp.	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Mat Ishbia report for UWMC?

Mat Ishbia reported three sales of 400,036 shares each on 08/29/2025, 09/02/2025 and 09/03/2025 executed under a 10b5-1 plan at weighted average prices between $5.50 and $5.78.

How many shares did SFS Holding Corp convert into Class A stock?

SFS Holding Corp converted 4,200,000 UWM Paired Interests into 4,200,000 Class A Common Stock shares on 09/02/2025.

What is the reported beneficial ownership after these transactions?

After the 08/29 sale Mat Ishbia reported 498,128 shares indirectly; following subsequent transactions filings show indirect holdings such as 4,698,128 and then reduced totals (e.g., 3,898,056) as reported on respective lines.

Were the sales executed under a 10b5-1 plan?

Yes, the filing states the sales were pursuant to a 10b5-1 plan adopted by SFS Corp on March 17, 2025.

Do any conversion rights expire for the UWM Paired Interests?

No, the filing states the conversion rights related to the UWM Paired Interests do not expire.