Visa officer Julie Rottenberg proposes $790K sale

The reported Rule 10b5-1 plan adoption or instruction date is June 1, 2026.

Available on EDGAR 11/09/2026 - 04:40 PM EST Accepted by SEC EDGAR 11/09/2026 - 04:39 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Visa Inc. officer Julie Rottenberg reported a proposed sale of 1,867 common shares, with an aggregate market value of $789,741.00 and an approximate sale date of November 9, 2026. The shares were acquired that day through exercise of employee stock options; the payment method is listed as a broker-assisted cashless sale.

During the preceding three months, Rottenberg reported sales of 2,027 shares for $729,720 in gross proceeds on July 2, 2026; 2,028 shares for $773,377.80 on August 31, 2026; and 1,867 shares for $687,690.78 on September 9, 2026.

Key Figures

Proposed shares to be sold: 1,867 common shares Aggregate market value: $789,741.00 Shares sold; gross proceeds: 2,027 shares; $729,720 gross proceeds +2 more

5 metrics

Proposed shares to be sold 1,867 common shares Approximate sale date: November 9, 2026

Aggregate market value $789,741.00 Proposed sale of 1,867 common shares

Shares sold; gross proceeds 2,027 shares; $729,720 gross proceeds July 2, 2026

Shares sold; gross proceeds 2,028 shares; $773,377.80 gross proceeds August 31, 2026

Shares sold; gross proceeds 1,867 shares; $687,690.78 gross proceeds September 9, 2026

Key Terms

Rule 10b5-1, employee stock options, Broker assisted cashless sale

3 terms

Rule 10b5-1 regulatory

"Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

employee stock options financial

"Exercise of employee stock options"

Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.

Broker assisted cashless sale financial

"Nature of Payment: Broker assisted cashless sale"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Visa (V) shares does Julie Rottenberg plan to sell?

Julie Rottenberg, an officer of Visa Inc., reported a proposed sale of 1,867 common shares, with an approximate sale date of November 9, 2026. Their aggregate market value is $789,741.00.

What Rule 10b5-1 date did Julie Rottenberg report for Visa (V)?

The reported date of plan adoption or giving of instruction, if relying on Rule 10b5-1, is June 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001887192
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	VISA INC.
SEC File Number	001-33977
Address of Issuer	P.O. BOX 8999 SAN FRANCISCO CALIFORNIA 94128-8999
Phone	650-432-7644
Name of Person for Whose Account the Securities are To Be Sold	ROTTENBERG JULIE B
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Merrill Lynch 225 Liberty Street Floor 37 New York NY 10281	1867	789741.00	1724473215	11/09/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	11/09/2026	Exercise of employee stock options	VISA INC.			1867	11/09/2026	Broker assisted cashless sale

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Julie Rottenberg P.O. BOX 8999 SAN FRANCISCO CA 94128-8999	Common Stock	07/02/2026	2027	729720.00
Julie Rottenberg P.O. BOX 8999 SAN FRANCISCO CA 94128-8999	Common Stock	08/31/2026	2028	773377.80
Julie Rottenberg P.O. BOX 8999 SAN FRANCISCO CA 94128-8999	Common Stock	09/09/2026	1867	687690.78

144: Remarks and Signature

Remarks
Date of Notice	11/09/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Julie Rottenberg
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)