STOCK TITAN
  1. Home
  2. Sec-filings
  3. V
  4. [Form 4] VISA INC. Insider Trading Activity

Visa (NYSE: V) general counsel exercises options and sells 2,027 shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

VISA INC. general counsel Julie B. Rottenberg reported exercising employee stock options and selling shares of Class A common stock. She exercised options covering 2,027 shares at $109.82 per share and sold 2,027 shares in an open-market transaction at $360.00 per share on the same date. After these transactions, she directly owned 18,404 Visa Class A shares. The filing notes that the sale was made pursuant to a pre-established Rule 10b5-1 trading plan dated May 7, 2025.

Positive

  • None.

Negative

  • None.
Insider ROTTENBERG JULIE B
Role GENERAL COUNSEL
Sold 2,027 shs ($730K)
Type Security Shares Price Value
Exercise Employee Stock Option (Right to Buy) 2,027 $0.00 --
Exercise Class A Common Stock 2,027 $109.82 $223K
Sale Class A Common Stock 2,027 $360.00 $730K
Holdings After Transaction: Employee Stock Option (Right to Buy) — 2,028 shares (Direct, null); Class A Common Stock — 20,431 shares (Direct, null)
Footnotes (1)
  1. This transaction was made pursuant to a Rule 10b5-1 trading plan dated May 7, 2025 adopted by the reporting person. Options vest in three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances as specified in the award agreement. The option was granted on November 19, 2017.
Shares sold 2,027 shares Class A open-market sale
Sale price $360.00 per share Class A sale on 2026-07-02
Option strike price $109.82 per share Employee stock option exercise
Shares from option exercised 2,027 shares Employee Stock Option (Right to Buy)
Post-transaction holdings 18,404 shares Class A shares held directly after transactions
Option expiration date November 19, 2027 Employee stock option term
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan dated May 7, 2025"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Option (Right to Buy) financial
"security_title": "Employee Stock Option (Right to Buy)""
Exercise or conversion of derivative security financial
"transaction_code_description": "Exercise or conversion of derivative security""
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ROTTENBERG JULIE B
(Last)(First)(Middle)
C/O VISA INC.
PO BOX 8999
(Street)
SAN FRANCISCO CALIFORNIA 94128-8999
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
VISA INC. [ V ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
GENERAL COUNSEL
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/02/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/02/2026M(1)2,027A$109.8220,431D
Class A Common Stock07/02/2026S(1)2,027D$36018,404D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (Right to Buy)$109.8207/02/2026M(1)2,027 (2)11/19/2027Class A Common Stock2,027$02,028D
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan dated May 7, 2025 adopted by the reporting person.
2. Options vest in three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances as specified in the award agreement. The option was granted on November 19, 2017.
/s/ Sue Choi, Attorney-In-Fact07/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Visa (V) disclose for Julie B. Rottenberg?

Visa reported that general counsel Julie B. Rottenberg exercised options for 2,027 Class A shares and sold 2,027 shares in an open-market transaction. Both actions occurred on the same day and involved the same share amount, linking the option exercise to the subsequent sale.

At what prices did the Visa (V) insider option exercise and sale occur?

The option exercise for 2,027 Visa Class A shares was at a strike price of $109.82 per share, while the corresponding sale of 2,027 shares occurred at $360.00 per share. This reflects converting an existing option position into cash at the then-prevailing market price.

How many Visa (V) shares does Julie B. Rottenberg hold after the transactions?

Following the reported option exercise and share sale, Julie B. Rottenberg directly holds 18,404 shares of Visa Class A common stock. This post-transaction holding figure helps investors understand her ongoing equity exposure to Visa after the exercise-and-sell activity disclosed in the Form 4.

Was the Visa (V) insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was made pursuant to a Rule 10b5-1 trading plan dated May 7, 2025. Such plans are pre-arranged trading programs that schedule transactions in advance, reducing the significance of trade timing as an indicator of the insider’s short-term market view.

What type of derivative security did the Visa (V) general counsel exercise?

Julie B. Rottenberg exercised an “Employee Stock Option (Right to Buy)” covering 2,027 underlying Visa Class A shares at a conversion price of $109.82. The option, originally granted on November 19, 2017, was scheduled to expire on November 19, 2027 according to the disclosure footnote.