[144] VEEVA SYSTEMS INC SEC Filing

Rhea-AI Filing Summary

Veeva Systems (VEEV) filing a Form 144 notifies a proposed sale of Class A common stock by an insider. The notice lists a current proposed sale of 720 shares through Merrill Lynch with an aggregate market value of $214,646.40 and an approximate sale date of 10/06/2025 on the NYSE. The shares were acquired on 10/01/2024 via the vesting of restricted stock units granted under the issuer’s equity compensation plan. The filer also reported two recent sales in the past three months: 720 shares sold on 07/10/2025 for $205,646.40 and 14,595 shares sold on 10/02/2025 for $4,378,500.00. The filer certifies no undisclosed material nonpublic information applies.

Positive

• Full transaction details provided: acquisition date, nature (RSU vesting), broker, sale dates, and gross proceeds
• Representation of no undisclosed material information is included, aligning with Rule 144 requirements
• Recent sales disclosed in the past three months with specific proceeds: $205,646.40 and $4,378,500.00

Negative

• No 10b5-1 plan adoption date stated, which limits clarity on whether sales follow a pre-authorized trading plan
• Post-sale holdings not disclosed, preventing assessment of remaining insider ownership or percentage impact

Insights

Insider Transactions Analyst

Insider reports sales tied to vested RSUs with clear transaction dates and proceeds.

The filing shows the proposed sale of 720 vested shares and documents two recent sales totaling 15,315 shares in the past three months with disclosed gross proceeds of $4,584,146.40. The source of the proposed sale is explicitly a vesting of restricted stock unit award, indicating these shares originated from compensation rather than open-market purchases.

Primary dependencies are the execution of the reported trades through Merrill Lynch and compliance with Rule 144 timing and aggregation. Investors may note the size and timing of the recent sales as factual data; any interpretation of intent or impact on valuation requires additional context on the insider's holdings and company-wide equity schedules which are not provided here.

Equity Compliance Specialist

Filing meets Rule 144 disclosure elements and includes the required representation about material nonpublic information.

The notice supplies acquisition dates, nature of acquisition, broker details, sale dates, and gross proceeds for recent transactions—key items for regulatory compliance. The representation that the seller does not possess undisclosed material information is explicitly included, as required.

Absent in the filing are the seller’s total post-sale holdings and any statement referencing a Rule 10b5-1 plan adoption date; these omissions limit assessment of whether sales follow a pre-authorized plan. If a 10b5-1 plan exists, a plan date would provide clearer compliance context within the coming weeks.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Merrill Lynch 225 Liberty St Floor 37 New York NY 10281	720	214646.40	163908013	10/06/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	10/01/2024	Vesting of restricted stock unit award	VEEVA SYSTEMS INC			720	10/01/2024	Granted as part of issuer equity compensation plan

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Faddis 4280 HACIENDA DRIVE PLEASANTON CA 94588	Class A Common Stock	07/10/2025	720	205646.40
Jonathan Faddis 4280 HACIENDA DRIVE PLEASANTON CA 94588	Class A Common Stock	10/02/2025	14595	4378500.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for VEEV disclose about the proposed sale?

It discloses a proposed sale of 720 Class A shares via Merrill Lynch with aggregate market value $214,646.40 and an approximate sale date of 10/06/2025.

Were any recent VEEV insider sales reported in the past three months?

Yes. The filer reported sales of 720 shares on 07/10/2025 for $205,646.40 and 14,595 shares on 10/02/2025 for $4,378,500.00.

How were the proposed shares acquired according to the filing?

The 720 proposed shares were acquired on 10/01/2024 through the vesting of restricted stock unit awards under the issuer’s equity compensation plan.

Does the Form 144 state whether the seller has material nonpublic information?

Yes. By signing, the person represents that they do not know any material adverse information about the issuer that has not been publicly disclosed.

Which broker is handling the proposed sale listed in the Form 144?

The listed broker for the proposed sale is Merrill Lynch at 225 Liberty St, New York, NY, trading on the NYSE.