Director Priscilla Hung sells 750 Veeva (NYSE: VEEV) shares under 10b5-1 plan

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Veeva Systems director Priscilla Hung reported an open-market sale of Class A Common Stock. On April 10, 2026, she sold 750 shares at $153.50 per share, in a transaction executed under a pre-arranged Rule 10b5-1 trading plan.

After this sale, Hung directly owns 4,003 shares of Veeva Systems Class A Common Stock. Rule 10b5-1 plans are preset trading frameworks that allow insiders to sell shares according to a schedule established in advance.

Insider Trade Summary 10b5-1

Net Seller: 750 shares ($115,125)

Net Sell 1 txn

Insider Hung Priscilla

Role Director

Sold 750 shs ($115K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	750	$153.50	$115K

Holdings After Transaction: Class A Common Stock — 4,003 shares (Direct)

Footnotes (1)

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Key Figures

Shares sold: 750 shares Sale price: $153.50 per share Shares owned after transaction: 4,003 shares +1 more

4 metrics

Shares sold 750 shares Open-market sale of Class A Common Stock on April 10, 2026

Sale price $153.50 per share Price for the 750-share open-market transaction

Shares owned after transaction 4,003 shares Direct holdings of Class A Common Stock following the sale

Net shares sold 750 shares Net change in buy/sell activity in this Form 4

Key Terms

Class A Common Stock, open-market sale, Rule 10b5-1 trading plan

3 terms

Class A Common Stock financial

"security_title: "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Rule 10b5-1 trading plan regulatory

"sales were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 Insider Transactions: What Each Field Means →

04/14/2026 - 04:41 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hung Priscilla

(Last)

(First)

(Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON

CALIFORNIA

94588

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	04/10/2026		S⁽¹⁾		750	D	$153.5	4,003	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 12, 2026.

Remarks:

	/s/ Liang Dong, attorney-in-fact	04/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did VEEVA SYSTEMS INC (VEEV) director Priscilla Hung report?

Director Priscilla Hung reported selling 750 shares of VEEVA SYSTEMS INC Class A Common Stock. The shares were sold in an open-market transaction at $153.50 per share, according to a pre-arranged Rule 10b5-1 trading plan.

At what price did Priscilla Hung sell VEEVA SYSTEMS INC (VEEV) shares?

Priscilla Hung sold 750 VEEVA SYSTEMS INC Class A Common Stock shares at $153.50 each. This open-market sale reflects a planned trade under a Rule 10b5-1 trading plan adopted in advance by the reporting person.

How many VEEVA SYSTEMS INC (VEEV) shares does Priscilla Hung hold after the sale?

After the reported sale, Priscilla Hung directly owns 4,003 shares of VEEVA SYSTEMS INC Class A Common Stock. This figure comes from the Form 4 and shows her remaining direct ownership position following the 750-share disposition.

Was the VEEVA SYSTEMS INC (VEEV) insider sale made under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states the sales were effected under a Rule 10b5-1 trading plan. This plan was adopted by Priscilla Hung on January 12, 2026, providing a pre-set framework for executing the transaction.

What type of security did Priscilla Hung trade for VEEVA SYSTEMS INC (VEEV)?

Priscilla Hung traded VEEVA SYSTEMS INC Class A Common Stock in this Form 4 filing. The transaction involved a non-derivative open-market sale, with 750 shares sold and 4,003 shares remaining in her direct ownership afterward.