Veeva Systems (NYSE: VEEV) exec sells 36K shares in preset plan
Rhea-AI Filing Summary
VEEVA SYSTEMS INC executive Thomas D. Schwenger, Pres. & Chief Customer Officer, reported an option exercise and related share sales. He exercised stock options to acquire 35,000 shares of Class A Common Stock at an exercise price of $154.00 per share. On the same date, he sold an aggregate of 36,000 shares of Class A Common Stock in open-market transactions at prices including $241.91, and weighted average prices of $250.4403 and $251.0280 per share. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on October 14, 2025.
Positive
- None.
Negative
- None.
Insights
Analyzing...
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
Schwenger Thomas D.
Role
Pres. & Chief Customer Officer
Sold
36,000 shs ($9.01M)
Approx. gross sale proceeds
$9.01M
Approx. exercise cost
$5.39M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (right to buy) F2, F5 | 35,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F1 | 1,000 | $241.91 | $242K |
| Exercise | Class A Common Stock F2 | 35,000 | $154.00 | $5.39M |
| Sale | Class A Common Stock F1, F3 | 33,181 | $250.4403 | $8.31M |
| Sale | Class A Common Stock F1, F4 | 1,819 | $251.028 | $457K |
Holdings After Transaction:
Stock Option (right to buy) — 35,000 shares (Direct);
Class A Common Stock — 19,449 shares (Direct)
Footnotes (5)
- F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025.
- F2. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-3 promulgated under the Act.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0000 to $250.8700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.0000 to $251.1700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The option shares are fully vested and may be exercised at any time.
Key Figures
Options Exercised: 35,000 shares
Exercise Price: $154.00 per share
Shares Sold (Total): 36,000 shares
+5 more
8 metrics
Options Exercised
35,000 shares
Stock options exercised into Class A Common Stock on 2026-08-13 at $154.00 per share
Exercise Price
$154.00 per share
Exercise price of stock option for 35,000 shares, expiring 2029-10-03
Shares Sold (Total)
36,000 shares
Aggregate Class A Common Stock sold on 2026-08-13 in open-market transactions
Sale Price (block 1)
$241.91 per share
Sale of 1,000 Class A Common shares on 2026-08-13
Weighted Avg Sale Price (block 2)
$250.4403 per share
33,181 shares sold in multiple trades between $250.0000 and $250.8700
Weighted Avg Sale Price (block 3)
$251.0280 per share
1,819 shares sold in multiple trades between $251.0000 and $251.1700
10b5-1 Plan Adoption Date
October 14, 2025
Date Schwenger adopted the Rule 10b5-1 trading plan governing these sales
Option Expiration
2029-10-03
Expiration date of the reported stock option that is fully vested and exercisable
Key Terms
Rule 10b5-1 trading plan, weighted average price, Section 16(b), Rule 16b-3
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Section 16(b) regulatory
"Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934"
A federal rule that requires company insiders—like officers, directors and large shareholders—to return any profits made from buying and selling the company’s stock within a six-month window. It matters to investors because it discourages short-term trades that could exploit non-public information and helps protect outside shareholders by creating a simple, enforceable way to recover unfair gains, much like a rule stopping someone from flipping a limited-edition item for quick profit after getting early access.
Rule 16b-3 regulatory
"pursuant to Rule 16b-3 promulgated under the Act."
Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.
FAQ
What did VEEV executive Thomas D. Schwenger report in this Form 4 transaction?
Thomas D. Schwenger reported exercising options for 35,000 shares of VEEVA SYSTEMS INC Class A Common Stock at $154.00 per share and selling 36,000 shares in open-market transactions on August 13, 2026.
What stock option exercise did Schwenger report for VEEVA SYSTEMS INC (VEEV)?
He exercised a stock option covering 35,000 shares of VEEVA Class A Common Stock at an exercise price of $154.00 per share. The option is described as fully vested and exercisable at any time, with an expiration date of October 3, 2029.
Were the VEEV stock sales by Schwenger under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Schwenger on October 14, 2025, indicating the transactions followed a pre-arranged trading schedule.
AI-generated analysis. How Rhea-AI works. Not financial advice.
